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All Journal JURNAL SAINS PEMASARAN INDONESIA Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat
Kurniawan, Renaldi
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Education Energy Environmental Science Physics

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Strategi Pengembangan Minuman Serbuk Herbal (Studi Kasus pada Usaha Minuman Serbuk “Erma” di Kota Pontianak) Kurniati, Dewi; Kurniawan, Renaldi; Aritonang, Marisi
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 23, No 2 (2024): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v23i2.144-153

Abstract

The study aims to determine the right method for the development of  “Erma” powder herbal drink business in Pontianak City. Methods of the variables by analyzing using SWOT and SWOT matrix analysis. The results of study shows that alternative strategy for business development is to maintain product quality to improve marketing, expand product marketing innovation through social media sales, increase the quality and of production. Based on the SWOT analysis of the business position in quadrant I. The strategies that need to be implemented are; support an aggressive strategy, the strength possesses by taking advantage of existing opportunities leads to profit.  
PEMBERDAYAAN KELOMPOK WANITA TANI (KWT) KAMPUNG RAMA DEWA MELALUI SOSIALISASI HIDROPONIK SEDERHANA Pambudi, Sepian; Kharma, I Gede Putu; Setiawan, M. Reynald; Pratama, Huan Riko Rahma; Prabowo, Vico; Wirayuda, Dhimas Adriyan Arby; Kurniawan, Renaldi; Ratri, Alda Winangu; Ariyana, Dina; Lestari, Amanda Fitria
SINAR SANG SURYA Vol 8, No 2 (2024): Agustus 2024
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v8i2.3248

Abstract

Hidroponi memiliki budidaya tanaman yang menggunakan air dab tidak menggunakan tanah sebagi media tanam(soilless). Sistem pertanian hidroponik menjadi alternatif yang dapat digunakan untuk meningkatkan produktifitas pertanian terutama pada lahan yang sempit. Target sosialisasi hidroponik sederhana diwilayah Rama Dewa kususnya pada kelompok wanita tani untuk merubah masyarakat bahwa tidak semua sistem hidroponik memerlikan biaya yang mahal. Sistem hidroponik wick merupakan salahsatu model hidroponik sederhana yang dapat dipraktekan kepada semua kalangan masyarakat dilaksanakan pada tanggal 22 maret 2024 di Jl.Pentas Tari Bali, Rama Dewa, Kec. Seputih Raman Kabupaten Lampung tengah.Kata kunci: Hidroponik Sederhana, Pemberdayaan Kelompok Wanita Tani
Co-Authors Ariyana, Dina Dewi Kurniati Kharma, I Gede Putu Lestari, Amanda Fitria Marisi Aritonang Pambudi, Sepian Prabowo, Vico Pratama, Huan Riko Rahma Ratri, Alda Winangu Setiawan, M. Reynald Wirayuda, Dhimas Adriyan Arby