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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business
Sutrino, Anas
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Public Health

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PENDAMPINGAN PENINGKATAN KAPASITAS UMKM DALAM MENGHADAPI PENINGKATAN PERMINTAAN JELANG RAMADAN Hamid, Ahmad; Sultraeni, Wiwin; Amalia, Ria Rezki; Rachmawati, Rachmawati; Rachmawati, Sri; Sutrino, Anas
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.43183

Abstract

Program pendampingan UMKM di Kota Kendari bertujuan untuk meningkatkan kapasitas pengelolaan bisnis dalam menghadapi lonjakan permintaan selama bulan Ramadan. Kegiatan ini mencakup pelatihan dan pendampingan intensif di bidang manajemen keuangan, pemasaran digital, dan pengelolaan stok. Melalui pelatihan yang diberikan, pelaku UMKM diajarkan untuk meningkatkan efisiensi dalam pengelolaan cash flow, merencanakan anggaran dengan tepat, dan mengelola stok bahan baku untuk memenuhi permintaan pasar yang meningkat. Selain itu, fokus juga diberikan pada penggunaan teknologi, khususnya pemasaran digital, untuk memperluas jangkauan pasar melalui platform e-commerce dan media sosial. Program ini diharapkan dapat meningkatkan pengetahuan dan keterampilan pelaku UMKM dalam mengelola bisnis mereka dengan lebih efektif. Selain itu, diharapkan ada peningkatan omzet selama bulan Ramadan, penguatan branding, serta daya saing UMKM yang lebih tinggi dalam jangka panjang. Evaluasi hasil program menunjukkan bahwa pelaku UMKM berhasil meningkatkan kapasitas operasional, memperkuat pemasaran digital, dan meraih omzet yang lebih baik. Secara keseluruhan, program ini memberikan dampak positif terhadap keberlanjutan dan perkembangan UMKM di Kota Kendari, serta memperkuat daya saing mereka di pasar yang semakin kompetitif.
Digital Skill Moderation in the Relationship between Digital Exploitation Capability and Transformation Performance Sutrino, Anas; Putri, Triwulandari Nehru; Masse, Ambo; Nurvianti, Nurvianti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5606

Abstract

Digital transformation is a strategic issue for micro, small, and medium enterprises (MSMEs) in the face of the dynamics of an increasingly competitive business environment. This study aims to analyze the influence of digital exploitation capability, strategic agility, and digital skills on transformation performance, as well as test the role of digital skills as a moderation variable in the relationship between digital exploitation capability and transformation performance. This study uses a quantitative approach with the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. Data was collected through a structured questionnaire from 233 MSME owners in Kendari City. The descriptive results show that the majority of respondents have a high level of education, dominated by women, and are of productive age, which indicates cognitive and adaptive readiness for digital transformation. The findings of the study show that digital exploitation capability, strategic agility, and digital skills play an important role in driving the transformation performance of MSMEs. In addition, digital skills have been proven to strengthen the effectiveness of digital exploitation capabilities in producing more optimal transformational performance. This research provides a theoretical contribution by strengthening the perspective of dynamic capability in the context of MSMEs, as well as practical implications for the development of policies and strategies to improve the digital capabilities of MSMEs in developing regions.
Co-Authors Ahmad Hamid, Ahmad Amalia, Ria Rezki Masse, Ambo Nurvianti, Nurvianti Putri, Triwulandari Nehru Rachmawati Rachmawati Sri Rachmawati Sultraeni, Wiwin