Article Per Year (5 Year)
p-Index From 2020 - 2025
0.92
P-Index
This Author published in this journals
All Journal Journal of Islam and Science Arus Jurnal Sosial dan Humaniora Bharasumba Jurnal Multidispliner Journal Economics Technology and Entrepreneur PHENOMENON : MULTIDISCIPLINARY JOURNAL OF SCIENCES AND RESEARCH
Masse, Ambo
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH PADA BANK SULTRA CABANG PUNGGALUKU Azis Muthalib, Dzulfikri; Masse, Ambo; Conny, Conny; Haprisia, Haprisia
PHENOMENON : Multidisciplinary Journal Of Sciences and Research Vol 2 No 02 (2024): PHENOMENON : Multidisciplinary Journal Of Sciences And Research
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM Azramedia indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/phenomenon.v2i02.1223

Abstract

This study aims to determine and explain the effect of service quality dimensions on customer satisfaction at Bank Sultra Punggaluku Branch. The population is all customers. The sample was 99 customers. The analysis tool is multiple linear regression. The results show that: (1) Simultaneously there is a positive and significant influence of service quality dimension variables on customer satisfaction. (2) Tangible variables have a positive but insignificant effect on customer satisfaction. (3) The reliability variable has a positive and significant effect on customer satisfaction. The better the reliability, the higher the customer satisfaction (4) The responsiveness variable has a positive but insignificant effect on customer satisfaction. (5) Assurance variable has a positive and significant effect on customer satisfaction at Bank Sultra Punggaluku Branch. The better the assurance, the higher the customer satisfaction. (6) The empathy variable has a positive and significant effect on customer satisfaction. The better the empathy, the higher the customer satisfaction.
DEVELOPMENT DYNAMICS OF UNIVERSITY COOPERATION AND CIVIL SOCIETY ORGANIZATION IN PARTNERSHIP PROGRAM OF UNIVERSITY-SOCIETY (Gender Equality Initiation in Cambaya’s Community Activity) Masse, Ambo; Syam, Jumriah
Journal of Islam and Science Vol 1 No 1 (2014)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (997.457 KB) | DOI: 10.24252/jis.v1i1.2193

Abstract

This paper aims to describe the program implementation model conducted by Working Group IV, one of the Working Groups formed in SILE project of Makassar by considering the gender equality initiation of Cambaya’s community activities. One of the important results in ABCD approach is the establishment of Core Group derived from Cambaya own society. The group then organizes the society in advocating policies of institutions related to the public participation in public service. The entire processes of the activity stages are still controlled together by considering the aspect of gender equality. Generally, the practice of gender equality in the society has developed the awareness of respect and equality patterns in the societies’ daily activities and public services in the environment of Cambaya sub-district. The group was very actively in conducting the society mediation and mentoring related to the woman empowerment, the issues of domestic violence, the issues of child protection, and very actively help to mediate with the law enforcement officials when there were community members who had problems with the law. 
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH PADA BANK SULTRA CABANG PUNGGALUKU Azis Muthalib, Dzulfikri; Masse, Ambo; Conny, Conny; Haprisia, Haprisia
PHENOMENON : Multidisciplinary Journal Of Sciences and Research Vol 2 No 02 (2024): PHENOMENON : Multidisciplinary Journal Of Sciences And Research
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/phenomenon.v2i02.1223

Abstract

This study aims to determine and explain the effect of service quality dimensions on customer satisfaction at Bank Sultra Punggaluku Branch. The population is all customers. The sample was 99 customers. The analysis tool is multiple linear regression. The results show that: (1) Simultaneously there is a positive and significant influence of service quality dimension variables on customer satisfaction. (2) Tangible variables have a positive but insignificant effect on customer satisfaction. (3) The reliability variable has a positive and significant effect on customer satisfaction. The better the reliability, the higher the customer satisfaction (4) The responsiveness variable has a positive but insignificant effect on customer satisfaction. (5) Assurance variable has a positive and significant effect on customer satisfaction at Bank Sultra Punggaluku Branch. The better the assurance, the higher the customer satisfaction. (6) The empathy variable has a positive and significant effect on customer satisfaction. The better the empathy, the higher the customer satisfaction.
THE EFFECT OF SERVICE FAILURE AND SERVICE RECOVERY ON CUSTOMER SATISFACTION AT BANK SULTRA MAIN BRANCH KENDARI Azis Muthalib, Dzulfikri; Juharsah, Juharsah; Suleman, Nursaban Rommy; Naim, Ifin; Masse, Ambo
Journal Economics Technology And Entrepreneur Vol 4 No 01 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i01.1452

Abstract

This study aims to analyze the simultaneous and partial effects of service failure and service recovery on customer satisfaction at Bank Sultra Main Branch Kendari. The research method used is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 73 respondents and analyzed using F-test, t-test, and coefficient of determination analysis. The results show that service failure and service recovery simultaneously have a significant effect on customer satisfaction. However, partially, only service recovery has a significant influence, while service failure does not show a significant impact. This indicates that customer satisfaction is more influenced by the bank's ability to manage and resolve service failures rather than the failures themselves. These findings support justice theory and previous literature emphasizing the critical role of service recovery in maintaining customer satisfaction.
THE INFLUENCE OF BRAND IMAGE AND BRAND TRUST ON SAMSUNG SMARTPHONE BRAND LOYALTY AMONG MANAGEMENT STUDENTS AT THE FACULTY OF ECONOMICS AND BUSINESS, HALU OLEO UNIVERSITY Azis Muthalib, Dzulfikri; Wayan Sudasana, I; Masse, Ambo
Jurnal Multidisipliner Bharasumba Vol 4 No 03 (2025): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i03.1612

Abstract

This study aims to analyze the influence of brand image and brand trust on brand loyalty among Samsung smartphone users who are students of the Management Department, Faculty of Economics and Business, Universitas Halu Oleo Kendari. This research employed a quantitative approach with an explanatory research design. A total of 30 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that brand image and brand trust have a positive and significant effect on brand loyalty, both simultaneously and partially. These findings support recent theories stating that in the digital era, brand loyalty is shaped by the strength and uniqueness of brand associations and consumer trust, which are reinforced through digital interactions and electronic word-of-mouth communication. This research is expected to provide practical insights for companies in designing effective marketing strategies to maintain young consumers’ loyalty in the increasingly competitive smartphone market.
Analisis Pengembangan Sektor Ekonomi Unggulan Berbasis Komoditi Ekspor di Provinsi Sulawesi Tenggara Nur, Muh; Efendi, Haerul; Masse, Ambo; Paluala, Kusman
Arus Jurnal Sosial dan Humaniora Vol 5 No 1: April (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan penelitian ini akan dilakukan sebagai upaya dalam membantu pemerintah Provinsi Sulawesi Tenggara dalam memecahkan persoalan ekonomi yang didasari pada usaha peningkatan pertumbuhan ekonomi yang dapat dicapai melalui  identifikasi  sektor-sektor ekonomi yang masuk kategori sektor basis.           Penelitian ini bertujuan untuk : (1) Mengkaji dan menganalisis sektor-sektor ekonomi yang menjadi sektor sektor basis di di Sulawesi Tenggara. (2). Mengkaji dan menganalisis pengembangan sektor-sektor ekonomi yang memiliki komoditi unggulan di Provinsi Sulawesi Tenggara. (3) Mengkaji dan menganalisis komoditi unggulan yang memiliki unggulan peluang ekspor di Sulawesi Tenggara. Penelitian ini menggunakan analisis Location Quotient (LQ) dan analisis RCA (Revealed Comparative Advantage). Penelitian ini diharapkan mampu menunjukkan bahwa kajian sektor ekonomi basis dapat  mengidentifikasi pengembangan sektor-sektor ekonomi yang ada di beberapa daerah sehingga potensi sektor ekonomi unggulan yang dominan dapat dikembangkan menjadi komoditi ekspor. Karena  kajian pengembangan sektor-sektor  ekonomi basis dengan sendirinya dapat meningkatkan  pertumbuhan ekonomi dan berkontribusi besar terhadap Pendapatan Domestik Regional Bruto (PDRB) masing-masing daerah.                   Hasil penelitian menunjukkan bahwa (1). Identifikasi  beberapa sektor  ekonomi yang terdiri dari sektor pertanian, kehutanan dan perikanan, sektor pertambangan dan penggalian, sektor industri pengolahan, sektor pengadaan listrik dan gas, sektor pengadaan air dan sektor ekonomi lainnya menunjukkan bahwa sebagian besar komoditi ekonomi disetiap  daerah kabupaten/kota yang ada di seluruh wilayah Provinsi Sulawesi Tenggara  dapat  menghasilkan  komoditi yang berada dalam kategori basis atau komoditi unggulan daerah.  (2) Hasil perekonomian daerah sebagian besar berasal dari sektor-sektor ekonomi dari sektor pertanian, kehutanan dan perikanan, sektor pertambangan dan penggalian memiliki potensi yang sangat besar untuk dikembangkan menjadi komoditi unggulan daerah sehingga dapat memberikan kontribusi yang sangat berarti bagi peningkatan nilai komoditas ekspor daerah Sulawesi Tenggara. (3) Komoditi unggulan daerah tersebar dibeberapa sektor ekonomi yang memiliki peluang ekspor  yang dapat memberikan  kontribusi besar terhadap nilai ekspor secara nasional  namun belum menujukkan keunggulan komparatif adventage daerah, disebabkan karena nilai komoditi ekspor daerah masih didominasi oleh komoditi ekspor dari sektor pertambangan.
Co-Authors Conny, Conny Efendi, Haerul Haprisia, Haprisia Juharsah, Juharsah Jumriah Syam, Jumriah Syam Kusman Paluala Muh Nur Muthalib, Dzulfikri Azis Naim, Ifin Suleman, Nursaban Rommy Wayan Sudasana, I