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All Journal Journal of Islam and Science Bharasumba Jurnal Multidispliner Journal Economics Technology and Entrepreneur PHENOMENON : MULTIDISCIPLINARY JOURNAL OF SCIENCES AND RESEARCH
Masse, Ambo
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PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH PADA BANK SULTRA CABANG PUNGGALUKU Azis Muthalib, Dzulfikri; Masse, Ambo; Conny, Conny; Haprisia, Haprisia
PHENOMENON : Multidisciplinary Journal Of Sciences and Research Vol 2 No 02 (2024): PHENOMENON : Multidisciplinary Journal Of Sciences And Research
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM Azramedia indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/phenomenon.v2i02.1223

Abstract

This study aims to determine and explain the effect of service quality dimensions on customer satisfaction at Bank Sultra Punggaluku Branch. The population is all customers. The sample was 99 customers. The analysis tool is multiple linear regression. The results show that: (1) Simultaneously there is a positive and significant influence of service quality dimension variables on customer satisfaction. (2) Tangible variables have a positive but insignificant effect on customer satisfaction. (3) The reliability variable has a positive and significant effect on customer satisfaction. The better the reliability, the higher the customer satisfaction (4) The responsiveness variable has a positive but insignificant effect on customer satisfaction. (5) Assurance variable has a positive and significant effect on customer satisfaction at Bank Sultra Punggaluku Branch. The better the assurance, the higher the customer satisfaction. (6) The empathy variable has a positive and significant effect on customer satisfaction. The better the empathy, the higher the customer satisfaction.
DEVELOPMENT DYNAMICS OF UNIVERSITY COOPERATION AND CIVIL SOCIETY ORGANIZATION IN PARTNERSHIP PROGRAM OF UNIVERSITY-SOCIETY (Gender Equality Initiation in Cambaya’s Community Activity) Masse, Ambo; Syam, Jumriah
Journal of Islam and Science Vol 1 No 1 (2014)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (997.457 KB) | DOI: 10.24252/jis.v1i1.2193

Abstract

This paper aims to describe the program implementation model conducted by Working Group IV, one of the Working Groups formed in SILE project of Makassar by considering the gender equality initiation of Cambaya’s community activities. One of the important results in ABCD approach is the establishment of Core Group derived from Cambaya own society. The group then organizes the society in advocating policies of institutions related to the public participation in public service. The entire processes of the activity stages are still controlled together by considering the aspect of gender equality. Generally, the practice of gender equality in the society has developed the awareness of respect and equality patterns in the societies’ daily activities and public services in the environment of Cambaya sub-district. The group was very actively in conducting the society mediation and mentoring related to the woman empowerment, the issues of domestic violence, the issues of child protection, and very actively help to mediate with the law enforcement officials when there were community members who had problems with the law. 
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH PADA BANK SULTRA CABANG PUNGGALUKU Azis Muthalib, Dzulfikri; Masse, Ambo; Conny, Conny; Haprisia, Haprisia
PHENOMENON : Multidisciplinary Journal Of Sciences and Research Vol 2 No 02 (2024): PHENOMENON : Multidisciplinary Journal Of Sciences And Research
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/phenomenon.v2i02.1223

Abstract

This study aims to determine and explain the effect of service quality dimensions on customer satisfaction at Bank Sultra Punggaluku Branch. The population is all customers. The sample was 99 customers. The analysis tool is multiple linear regression. The results show that: (1) Simultaneously there is a positive and significant influence of service quality dimension variables on customer satisfaction. (2) Tangible variables have a positive but insignificant effect on customer satisfaction. (3) The reliability variable has a positive and significant effect on customer satisfaction. The better the reliability, the higher the customer satisfaction (4) The responsiveness variable has a positive but insignificant effect on customer satisfaction. (5) Assurance variable has a positive and significant effect on customer satisfaction at Bank Sultra Punggaluku Branch. The better the assurance, the higher the customer satisfaction. (6) The empathy variable has a positive and significant effect on customer satisfaction. The better the empathy, the higher the customer satisfaction.
THE EFFECT OF SERVICE FAILURE AND SERVICE RECOVERY ON CUSTOMER SATISFACTION AT BANK SULTRA MAIN BRANCH KENDARI Azis Muthalib, Dzulfikri; Juharsah, Juharsah; Suleman, Nursaban Rommy; Naim, Ifin; Masse, Ambo
Journal Economics Technology And Entrepreneur Vol 4 No 01 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i01.1452

Abstract

This study aims to analyze the simultaneous and partial effects of service failure and service recovery on customer satisfaction at Bank Sultra Main Branch Kendari. The research method used is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to 73 respondents and analyzed using F-test, t-test, and coefficient of determination analysis. The results show that service failure and service recovery simultaneously have a significant effect on customer satisfaction. However, partially, only service recovery has a significant influence, while service failure does not show a significant impact. This indicates that customer satisfaction is more influenced by the bank's ability to manage and resolve service failures rather than the failures themselves. These findings support justice theory and previous literature emphasizing the critical role of service recovery in maintaining customer satisfaction.
THE INFLUENCE OF BRAND IMAGE AND BRAND TRUST ON SAMSUNG SMARTPHONE BRAND LOYALTY AMONG MANAGEMENT STUDENTS AT THE FACULTY OF ECONOMICS AND BUSINESS, HALU OLEO UNIVERSITY Azis Muthalib, Dzulfikri; Wayan Sudasana, I; Masse, Ambo
Jurnal Multidisipliner Bharasumba Vol 4 No 03 (2025): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i03.1612

Abstract

This study aims to analyze the influence of brand image and brand trust on brand loyalty among Samsung smartphone users who are students of the Management Department, Faculty of Economics and Business, Universitas Halu Oleo Kendari. This research employed a quantitative approach with an explanatory research design. A total of 30 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that brand image and brand trust have a positive and significant effect on brand loyalty, both simultaneously and partially. These findings support recent theories stating that in the digital era, brand loyalty is shaped by the strength and uniqueness of brand associations and consumer trust, which are reinforced through digital interactions and electronic word-of-mouth communication. This research is expected to provide practical insights for companies in designing effective marketing strategies to maintain young consumers’ loyalty in the increasingly competitive smartphone market.
Co-Authors Conny, Conny Haprisia, Haprisia Juharsah, Juharsah Jumriah Syam, Jumriah Syam Muthalib, Dzulfikri Azis Naim, Ifin Suleman, Nursaban Rommy Wayan Sudasana, I