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All Journal Nomosleca Jurnal Karinov Jurnal Pengabdian Masyarakat Asia Jurnal Minfo Polgan (JMP)
Sylvatri, Hapsari Dian
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other

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STRATEGI KOSMONITA MALANG UNTUK MENGOPTIMALISASI KONTEN PROGRAM PEREMPUAN DALAM MEMPERTAHANKAN POSITIONING SEBAGAI RADIO BERSEGMEN PEREMPUAN Sylvatri, Hapsari Dian; Safitri, Reza; Wulandari, Maulina Pia
Jurnal Nomosleca Vol 5, No 1 (2019): April 2019
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v5i1.2784

Abstract

Abstract This study aims to optimize the content of women's programs in the form of inserts on Kosmonita radio Malang. This research is an action research study, that focuses on actions that involve researchers and community members, organizations that want to be studied. The purpose of action research is to produce changes with certain actions to refer to social change. The object of this research is Radio Kosmonita Malang, and focuses on radio marketing strategy theory by using STP theory (segmentation, targeting, positioning) and also using SWOT analysis (Strength, Weakness, Opportunity, and Thread) as supporting theories in order to find the right strategy to optimize women's content programs in Kosmonita radio Malang. Data collection was conducted with Focus Group Discussion, interviews, making radio inserts, and conducting surveys on Kosmonita radio’s listeners in Malang. The results showed that before there was an insert, the inspiring woman program was not optimal, but after the insert, there was an optimization of women's program content. The conclusion of this study is the addition of inspiring women's content, which contains the success stories of female in various fields, increasingly optimizing this program. Based on these conclusions, the researchers suggested to mak the insert as a talk show program that broadcast regularly on Kosmonita radio Malang and the second is regular research or survey so that it could provide new innovations for broadcast programs on Kosmonita radio Malang. Keywords: radio, marketing strategy, swot analysis, action research.DOI : https://doi.org/10.26905/nomosleca.v5i1.2784
Edukasi Kader Balita Mengenai Perkembangan Motorik Kasar dan Halus pada Anak di Desa Ngingit, Kecamatan Tumpang, Kabupaten Malang Edityastono, Lintang; Sylvatri, Hapsari Dian; Rahayu, Karisma Sri; Ambulani, Nur
Jurnal KARINOV Vol 6, No 1 (2023): Januari
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v6i1p47-53

Abstract

Usaha mikro kecil menengah (UMKM) domestik menjadi pendongkrak pertumbuhan perekonomian selama masa pandemi Covid-19 di Kota Malang Jawa Timur. Meskipun dapat meningkatkan pertumbuhan perekonomian, RPRM memiliki beberapa persoalan terkait bisnis yang dijalankan anggotanya salah satunya adalah permasalahan dalam komunikasi bisnis. Dalam memasarkan produknya, UMKM dituntut untuk mampu melakukan komunikasi baik secara offline maupun online. Komunikasi yang baik dengan konsumen maupun secara online dapat menciptakan suatu branding produk yang kuat bagi UMKM. Komunikasi yang baik dengan konsumen maupun secara online dapat menciptakan suatu branding produk yang kuat bagi UMKM. Sejauh ini RPMR melakukan komunikasi sesuai kebutuhan dalam melakukan penjualan. Selain itu komunikasi bisnis dapat menciptakan suatu branding yang kuat bagi RPMR. Komunikasi bisnis adalah kunci utama dalam membangun sebuah kepercayaan yang merupakan pondasi utama dari membuat jaringan yang besar dan kuat. Tujuan dari PKM ini adalah memberi wawasan melalui pelatihan feasibility study, komunikasi bisnis dan strategi branding pada UMKM anggota asosiasi Rumah Pengusaha Malang Raya (RPMR). Luaran yang diharapkan dengan adanya PPM ini adalah meningkatnya pengetahuan akan penerapan komunikasi bisnis yang baik serta cara melakukan strategi branding untuk meningkatkan penjualan pada. Kata kunci— Komunikasi Bisnis, Strategi Branding, UMKM Abstract Domestic micro, small and medium enterprises (MSMEs) have become a booster for economic growth during the Covid-19 pandemic in Malang City, East Java. Even though it can increase economic growth, Association of Greater Malang Entrepreneurs’ Houses (RPMR) has several problems related to the businesses run by its members, one of which is a problem in business communication. In marketing their products, MSMEs are required to be able to communicate both offline and online. Good communication with consumers and online can create a strong product branding for MSMEs. Good communication with consumers and online can create a strong product branding for MSMEs. To present, RPMR has communicated as needed in making sales. In addition, business communication can create a strong branding for RPMR. Business communication is the main key in building trust which is the main requirement of creating a large and strong network. This community service aims to provide insight through feasibility study training, business communication and branding strategies to members of MSMEs of RPMR. The expected outcome of this community activity is an increase in understanding regarding the application of appropriate business communication and the implementation of branding techniques to boost sales. Keywords— Business Communication, Branding Strategy, MSMEs
Stepping Forward in the Digital Era: The Contribution of Business Information Systems in Responding to Global Entrepreneurship Challenges Dhanias, Fitriana Rakhma; Kusumastuti, Dinda Amelia; Sylvatri, Hapsari Dian; Darmawan, Zakaria Satrio; Efendi, Bahtiar
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13668

Abstract

The digital era has brought about fundamental changes in the way businesses are conducted worldwide. Entrepreneurship in the global context demands adaptability and rapid innovation in facing increasingly fierce competition. This research aims to examine the contribution of business information systems in addressing the challenges of global entrepreneurship in the digital era. The research method employed is a literature review with a qualitative approach and descriptive analysis. In this context, descriptive analysis will be used to depict the findings from selected articles from Google Scholar for the period 2004-2024. The study results indicate that in this dynamic and complex digital era, Business Information Systems (BIS) have proven to be key in addressing the challenges of global entrepreneurship. Through the integration of information technology and business processes, BIS enables companies to enhance operational efficiency, respond quickly to market changes, and create innovative products and services that differentiate them from competitors. However, the adoption of BIS is not without challenges. Companies need to pay attention to data security aspects, ensure sustainability in technology usage, and overcome organizational and cultural barriers.
Assistance in Potato Donut Processing and Entrepreneurship in Podokoyo Village, Tosari District, Pasuruan Asri, Tri Mega; Pratiwi, Amelia Ika; Sylvatri, Hapsari Dian; Putri, Debri Haryndia
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.1955

Abstract

Purpose: The primary objective of this community service program is to enhance the agricultural potential of Podokoyo tourist village by addressing the knowledge gap in potato processing. The program aims to equip the Family Welfare Development Women of Podokoyo Village with the skills and knowledge to transform potatoes, a local agricultural product, into high-value donut products. Method: The program is implemented in three stages: preparation, implementation, and evaluation. The preparation stage involves arranging the necessary equipment and facilities, ensuring space availability, and securing partner involvement and community support. The implementation stage is where the actual training takes place, and the participants learn to process potatoes into donuts. The evaluation stage assesses the effectiveness of the training and the participants’ ability to apply their new skills. Practical Applications: The practical outcome of this program is that the participants, the Family Welfare Development Women, are expected to be able to process potatoes into more valuable donut products. This not only adds value to the local agricultural produce but also contributes to the economic development of the Podokoyo village. Conclusion: The program has successfully achieved its goals, as evidenced by the improved abilities of the participants in financial management and adding value to their products. The success of the program is attributed to the availability of necessary equipment and facilities, partner involvement, and community support. This initiative has the potential to significantly improve the welfare of the rural communities in Podokoyo village.
Co-Authors Ambulani, Nur Amelia Ika Pratiwi Bahtiar Efendi Darmawan, Zakaria Satrio Debri Haryndia Putri Dhanias, Fitriana Rakhma Kusumastuti, Dinda Amelia Lintang Edityastono Maulina Pia Wulandari Rahayu, Karisma Sri Reza Safitri Tri Mega Asri, Tri Mega