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All Journal Jambura Law Review POLICY, LAW, NOTARY AND REGULATORY ISSUES (POLRI) Inicio Legis : Jurnal Hukum
Pamungkas, Ayu Mustika
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Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

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PROTECTION OF FICTIONAL CHARACTERS AGAINST FANFICTION ACTIONS AND ITS RELATION TO FAIR USE IN THE PERSPECTIVE OF COPYRIGHT LAW Pamungkas, Ayu Mustika
POLICY, LAW, NOTARY AND REGULATORY ISSUES Vol. 2 No. 4 (2023): OCTOBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/polri.v2i4.870

Abstract

This research aims to investigate the protection of fictional characters within the framework of intellectual property, including copyright, and explore the challenges arising from fanfiction cases in the era of the internet. Through legal analysis, the study delves into the legal regulations governing fictional characters and identifies the potential application of fair use principles to support fanfiction activities that utilize pre-existing fictional characters. The findings provide insights into the legal framework surrounding fictional characters within intellectual property law and its relevance in addressing the evolving landscape of internet culture. Moreover, this research contributes to a deeper understanding of how to safeguard fictional characters while considering freedom of expression and fostering innovation in the realm of creativity. By examining these issues, this study not only sheds light on the legal aspects of protecting fictional characters but also addresses the dynamic interplay between traditional intellectual property concepts and the transformative nature of fan-driven creativity on the internet, ultimately contributing to the ongoing discourse on the regulation of fictional characters in the digital age.
Celebrity Persona: Can Intellectual Property Law in Indonesia Provide Adequate Protection? Pamungkas, Ayu Mustika; Hulwanullah, Hikam
Jambura Law Review VOLUME 7 NO. 1 JANUARY 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33756/jlr.v7i1.27579

Abstract

The vast economic turnover in the showbiz industry, which consistently involves numerous celebrities in merchandising activities as a form of product and service marketing, does not always yield positive impacts for the celebrities themselves. Numerous cases involve the unauthorized use of a celebrity persona, often resulting in legal disputes. This study aims to delve deeper into the legal protection of celebrity personas, particularly regarding their use by third parties, which may cause economic and moral losses for the persona owners. Employing normative legal research methods with a statute approach and conceptual approach, this research examines the issue from the perspective of intellectual property law in Indonesia. The study concludes that the protection of celebrity personas under intellectual property rights can be accommodated within copyright law by categorizing personas into "natural persona" and "created persona," enabling their protection under Indonesia's Copyright Act.
PERLINDUNGAN HUKUM TERHADAP PERSONA SELEBRITI DALAM PERSPEKTIF HUKUM MEREK: STUDI PERBANDINGAN ANTARA INDONESIA DAN AMERIKA SERIKAT Pamungkas, Ayu Mustika
Inicio Legis Fakultas Hukum Universitas Trunojoyo Madura Vol 6, No 2 (2025): November
Publisher : Fakultas Hukum Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/il.v6i2.32013

Abstract

Persona selebriti merupakan representasi identitas publik yang memiliki nilai ekonomi tinggi dan menjadi bagian penting dalam industri hiburan modern. Penelitian ini membahas perlindungan hukum terhadap persona selebritas melalui hukum merek di Indonesia dengan perbandingan sistem Amerika Serikat. Dalam era ekonomi digital, identitas selebritas berfungsi sebagai aset komersial bernilai tinggi yang rentan terhadap eksploitasi tanpa izin. Penelitian normatif-komparatif ini menganalisis Undang-Undang Merek Indonesia dan Lanham Act Amerika, serta doktrin right of publicity untuk menilai efektivitas perlindungan persona. Hasilnya menunjukkan perlunya reformasi hukum nasional dengan mengadopsi konsep false endorsement dan right of publicity agar nilai ekonomi dan martabat individu terlindungi secara komprehensif. 
Co-Authors Hulwanullah, Hikam