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All Journal Jurnal Martenity and Neonatal Jurnal Ilmiah Teknik Industri Jurnal Ilmiah Akuntansi Keuangan dan Bisnis
Fitriani, Risa
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health Transportation

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Journal : Jurnal Ilmiah Teknik Industri

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ANALISIS PENGARUH MATERIAL KEMASAN, TAMPILAN KEMASAN, BENTUK KEMASAN, DAN INFORMASI PADA KEMASAN TERHADAP MINAT BELI MAKANAN KHAS LAMPUNG KERIPIK PISANG Fitriani, Risa; Nugraha, Andhyka Tyaz
Jurnal Ilmiah Teknik Industri Vol. 12 No. 1 (2024): Jurnal Ilmiah Teknik Industri : Jurnal Keilmuan Teknik dan Manajemen Industri
Publisher : Program Studi Teknik Industri, Fakultas Teknik Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jitiuntar.v12i1.29047

Abstract

The aim of this research is to investigate the influence of packaging material, packaging appearance, packaging shape, and information on the packaging on consumer purchasing interest in Asa Cipto Roso MSMEs, Siger Keripik MSMEs, and Lampung Chips MSMEs. The method applied in this research is the PLS-SEM method with the help of software in the form of SmartPLS 3.0. Research data was collected from 120 respondents who were banana chips consumers at Asa Cipto Roso MSMEs, Siger Keripik MSMEs, and Lampung Chips MSMEs which were distributed via an online Google form. The findings from this research illustrate that packaging elements which include packaging material, packaging appearance, packaging shape, and information on the packaging can trigger consumer buying interest in Asa Cipto Roso MSMEs, Siger Keripik MSMEs, and Lampung Chips MSMEs. The findings from this research can provide implications for designing banana chip packaging that suits consumer tastes so that it can trigger consumer buying interest in Asa Cipto Roso MSMEs, Siger Keripik MSMEs, and Lampung Chips MSMEs.
Co-Authors Amir, Twisca Putri Rahmah Andhyka Tyaz Nugraha Sari, Okta Permata Sitepu, Misya Vana Yolanda, Feby