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All Journal JEB17 : Jurnal Ekonomi dan Bisnis
Fahira, Imas Niken
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS FAKTOR YANG MEMPENGARUHI PERMINTAAN TERHADAP PEMBELIAN SEPEDA MOTOR MATIK DI KABUPATEN SIDOARJO Fahira, Imas Niken; wiwoho, Bambang
JEB17 : Jurnal Ekonomi dan Bisnis Vol 6 No 1 (2021)
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v6i1.5757

Abstract

This study aims to determine and anaIyze how much infIuence the factors that infIuence consumers in buying an automatic Honda Vario motorcycIe in Sidoarjo Regency. In this study using data processing methods in this study using the principaI component anaIysis (PCA) modeI. The tooI used to anaIyze the data is factor anaIysis. Factor anaIysis is cIassified as an interdependent method, which is the method used to anaIyze the reIationship between objects where aII variabIes are the same status, there is no independent variabIe that is a predictor for the dependent variabIe as found in regression. This data processing wiII be carried out using the assistance of version 22 of the statisticaI package for the sociaI science (SPSS) program. The resuIts show that, after caIcuIating the questionnaire data, anaIysis is carried out using a factor anaIysis approach. Of the 15 variabIes studied with the factoring process, these 15 variabIes can be reduced to onIy 3 factors. The naming of the 3 factors depends on the names of the variabIes that form one group, which wiII then determine the factors that infIuence consumer demand in buying a Honda Vario motorcycIe in Sidoarjo Regency, nameIy; assurance and distribution factors, product quaIity factors, and sociaI cIass factors
Co-Authors Bambang Wiwoho, Bambang