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Journal : Jurnal Ilmu Komunikasi Dan Media

Implementasi Komonikasi dalam Pemanfaatan Aplikasi Samsat Digital Nasional (Singnal) sebagai Digitalisasi Pelayanan Publik di Samsat Padang Mulyadi, Yandra; Arif, Ernita; ., Azwar
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2886

Abstract

The digitalization era has driven the transformation of public services through digital technology. In Padang City, the implementation of the SIGNAL application by the Samsat office aims to optimize motor vehicle administration services, yet its execution faces technical, socio-cultural, and institutional barriers, such as connectivity issues, resistance from senior generations toward digital technology, and limitations in human resources and budget. This study aims to analyze the implementation of communication in the utilization of the SIGNAL application at Samsat Padang as a form of digitalization in public services, The research employed a qualitative method with a constructivist paradigm and a case study approach. Data analysis was conducted using Everett M. Rogers’ Diffusion of Innovation Theory as the main framework, supported by Excellent Service Theory and the Technology Acceptance Model (TAM) to measure perceived ease of use and perceived usefulness of the application. The NVivo 12 software was used to identify dominant themes in the implementation of digital communication. The findings revealed five main points: transformation of communication patterns from conventional to integrated digital systems; improved public service effectiveness with reduced processing time; integration of communication systems and data security; responsive communication mechanisms based on citizen feedback; and optimization of communication channels enabling human resource reallocation. Efforts to overcome obstacles included user education, multi-channel communication, engagement of local influencers, and continuous evaluation. Data showed an increase in application adoption from 322 transactions in 2021 to 9,126 in 2024, indicating successful digital communication implementation, though wider outreach is still required.
Proses Akomodasi Komunikasi Petugas Kesehatan dengan Pasien di Rumah Sakit Bhayangkara TK. III Padang Putra, Nofri Andeska; Arif, Ernita; ., Azwar
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2911

Abstract

This study explores the communication accommodation process between healthcare providers and patients in improving health services at Bhayangkara Hospital Level III Padang. The research problem focuses on the complexity of communication in police hospitals with unique hierarchical rank structures, where data shows low referral rates of West Sumatra Police personnel (25.8%) and variations in patient satisfaction regarding healthcare provider communication aspects. This study aims to analyze the communication accommodation process, identify strategies implemented by healthcare providers, and analyze factors influencing the process. The research uses qualitative methods with a case study approach and constructivist paradigm, involving 15 informants from hospital management, healthcare providers, and patients selected through purposive sampling. Data collection was conducted through in-depth interviews, non-participant observation, and documentation study, then analyzed using the interactive model of Miles, Huberman, and Saldana with NVivo 12 assistance. Research findings identify four stages of iterative-adaptive communication accommodation process (initial assessment, communication adaptation, understanding verification, and further modification), six accommodation strategies (interpretability, convergence, divergence, emotional expression, discourse management, and interpersonal control), and four factors influencing the process (structural-institutional, individual, situational, and policy-program factors). The research produces a new theoretical model called "Adaptive-Hierarchical Communication Accommodation" that explains the phenomenon of "adaptation duality" where healthcare providers perform dual adaptation to individual patient characteristics and their hierarchical positions. Research recommendations include adopting the four-stage model as an integrated communication operational standard, developing adaptive-hierarchical communication training programs and implementing objective triage systems with strengthening the "Professional First, Rank Second" principle to improve healthcare service quality in police hospitals.