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All Journal Jurnal Ekonomi : Journal of Economic Riwayat: Educational Journal of History and Humanities
Polla, Johanes Ronaldy
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Humanities Economics, Econometrics & Finance Education Social Sciences

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ANALISIS PENINGKATAN DAYA SAING EKSPOR UMKM CENDERAMATA DI JAKARTA Wulandari, Respati; Polla, Johanes Ronaldy; Novita, Novita
Jurnal Ekonomi : Journal of Economic Vol 7, No 01 (2016): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v7i01.1518

Abstract

Souvenir export done by SME in Jakarta has been done since the last few years, but this great business potential has not been done well. Hence, the purpose of this research is to analyze the strategy that SME needs to apply in improving the competitiveness of export products (souvenirs) in Jakarta, considering that competition in Asia is tighter in this MEA era. Analysis is done by viewing internal and external factors, and then strategy mapping is done by Ansoff Matriks so we obtain the best strategy for SME in improving its competitiveness, especially in increasing exports. Analysis result using Ansoff Matriks suggests product development strategy as the best one. With this strategy, SME will be able to maintain or even gain more customers, and also gain its competitiveness. Kata kunci : Competitiveness, SME, Export
The Influence of Emotional Experience on the Success of Viral Marketing Strategies in the Food and Beverage Industry Bunjamin*, Thalia Sharon; Aprilian, Elvin Eka; Ananda, Artha Sejati; Polla, Johanes Ronaldy
Riwayat: Educational Journal of History and Humanities Vol 7, No 1 (2024): Januari, History of Education, and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i1.36874

Abstract

This research explores the impact of emotional experiences on the effectiveness of Viral Marketing strategies within the Food and Beverage (FnB) industry. The study examines the correlation between emotional content in social media and its ability to engage consumers, ultimately contributing to the success of viral marketing campaigns. The research utilizes a sample collected over a brief period, focusing on emotional factors and the relevance of content to consumer sharing behavior. Academic recommendations emphasize the need for future studies to employ larger samples and more specific variables to enhance the depth and accuracy of results in understanding Viral Marketing strategies. Practical recommendations suggest that businesses in the FnB industry should consider incorporating specific emotional elements into their social media content, alongside ensuring relevance to current trends and public interests. The findings indicate that emotionally resonant and relevant content holds the potential to captivate consumers, fostering increased interaction and content sharing.
Co-Authors Ananda, Artha Sejati Aprilian, Elvin Eka Bunjamin*, Thalia Sharon Novita Novita Yusak Maryunianta