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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Impresi Indonesia Business and Entrepreneurial Review Jurnal Ilmiah Ilmu Terapan Universitas Jambi Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Riwayat: Educational Journal of History and Humanities
Ananda, Artha Sejati
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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Mediating Effect of Online Shopping Satisfaction Between Online Shopping Experience and Customer Loyalty Ravsyanjani, Bagus Rizaldi; Pamularsih, Endang; Wildan, Fazry; Ananda, Artha Sejati
Eduvest - Journal of Universal Studies Vol. 5 No. 2 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i2.1607

Abstract

This study wants to know what factors influence customer satisfaction which can lead to loyalty in the online shopping context by looking at the phenomena and problems faced by customers. The previous research was used as literature for this study with a quantitative method to see the impact of independent variables on the dependent variable and descriptive analysis for regression results. The authors pointed out factors of e-fulfillment: condition, timeliness, availability, ease of return, e-business quality, and product quality have effects on the satisfaction and loyalty of customers in online shopping. The sample for this study still does not adequately describe the population because it only uses snowball sampling. This study can help online shop owners, entrepreneurs, researchers, and students to get literature on e-fulfillment factors that can affect customer satisfaction and make repeat transactions. This study modifies the e-fulfillment factors that influence customer satisfaction and loyalty in the context of online shopping in Indonesia.
Improving The Competitiveness of Polukids SMEs through Empowerment Programs based on Digital Promotion and Sustainable Fashion Design Heriyati, Pantri; Hutadjulu, Dicky Maryoga; Ananda, Artha Sejati; Paramita, Ratna Dewi; Firmansyah, Almira; Andhini, Grasheli Kusuma
Business and Entrepreneurial Review Vol. 24 No. 2 (2024): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.21444

Abstract

This paper examines the impact of an empowerment program implemented for Polukids, a small to medium-sized enterprise (SME) specializing in children’s fashion and denim, supported by Binus University. The study addresses critical challenges faced by Polukids, including insufficient online presence, limited digital marketing expertise, and inconsistent product quality. Through the program, which involved targeted training, digital content creation, and social media promotion, Polukids aimed to enhance its market competitiveness and operational efficiency. The research evaluates the effectiveness of these interventions in improving Polukids' digital engagement and product standards. Key findings indicate that while the program led to significant improvements in online visibility and product quality, sustained support and adaptation to industry trends are essential for long-term success. This paper highlights the role of academic institutions like Binus University in facilitating SME development and provides practical insights into the application of empowerment programs in the fashion industry. The results offer valuable lessons for other SMEs seeking to leverage academic partnerships to address business challenges and drive growth.
The Influence of Emotional Experience on the Success of Viral Marketing Strategies in the Food and Beverage Industry Bunjamin*, Thalia Sharon; Aprilian, Elvin Eka; Ananda, Artha Sejati; Polla, Johanes Ronaldy
Riwayat: Educational Journal of History and Humanities Vol 7, No 1 (2024): Januari, History of Education, and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i1.36874

Abstract

This research explores the impact of emotional experiences on the effectiveness of Viral Marketing strategies within the Food and Beverage (FnB) industry. The study examines the correlation between emotional content in social media and its ability to engage consumers, ultimately contributing to the success of viral marketing campaigns. The research utilizes a sample collected over a brief period, focusing on emotional factors and the relevance of content to consumer sharing behavior. Academic recommendations emphasize the need for future studies to employ larger samples and more specific variables to enhance the depth and accuracy of results in understanding Viral Marketing strategies. Practical recommendations suggest that businesses in the FnB industry should consider incorporating specific emotional elements into their social media content, alongside ensuring relevance to current trends and public interests. The findings indicate that emotionally resonant and relevant content holds the potential to captivate consumers, fostering increased interaction and content sharing.
Pengaruh Brand Signature Terhadap Brand Loyalty Dengan Brand Attitude Sebagai Variabel Mediasi (Studi Kasus Gulaku) Radiansyah, Jenrico; Ananda, Artha Sejati
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 5, No 3 (2021): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v5i3.2089

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand name dan brand logo terhadap brand attitude. Juga untuk mengetahui pengaruh brand name, brand logo, dan brand attitude terhadap brand loyalty. Metode penelitian yang digunakan dalam penelitian ini yaitu metode kuantitatif. Adapun yang menjadi populasi dalam penelitian ini adalah konsumen Gulaku wilayah Indonesia yang jumlahnya tidak diketahui dan dapat dikatakan dalam kategori tidak terhingga. Pengambilan sampel dalam penelitian ini menggunakan metode convenience sampling, sehingga ditetapkan sampel dalam penelitian ini sebanyak 100 responden. Dalam penelitian ini, metode analisis data menggunakan pendekatan Structural Equation Model (SEM) dengan bantuan program LISREL versi 8.70. Hasil penelitian ini menunjukkan bahwa brand name dan brand logo berpengaruh positif terhadap brand attitude konsumen Gulaku wilayah Indonesia. Brand nameberpengaruh negatif terhadap brand loyalty konsumen Gulaku wilayah Indonesia. Namun untuk brand logo tidak berpengaruh terhadap brand loyalty konsumen Gulaku wilayah Indonesia.
Analysis of the Effect of e-WOM on Brand Loyalty for Skintific Products with Consumer Satisfaction as Mediator Andaliastari, Nastya; Ananda, Artha Sejati
Journal Research of Social Science, Economics, and Management Vol. 5 No. 8 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i8.1391

Abstract

Skincare has evolved into an essential necessity for consumers of all age groups, as increased awareness of skin health drives greater spending allocation. This study aims to analyze the influence of electronic word of mouth (e-WOM) on brand loyalty in Skintific products with customer satisfaction as a mediating variable. This research is based on the Stimulus–Organism–Response (S-O-R) model, where e-WOM is positioned as a stimulus, customer satisfaction as an organism, and brand loyalty as a response. A quantitative approach with a cross-sectional design was employed in this study, involving 246 respondents who used Skintific products, obtained through the distribution of online questionnaires. Data analysis was carried out using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results of the study show that e-WOM has a positive and significant effect on customer satisfaction and brand loyalty. In addition, customer satisfaction has been shown to mediate the relationship between e-WOM and brand loyalty, indicating that positive perceptions of online information can improve the consumer experience while strengthening their commitment to the brand. These findings affirm the importance of digital communication strategies based on consumer reviews in building brand loyalty in the competitive skincare industry, providing practical contributions to industry players in designing more effective marketing strategies through e-WOM optimization and enhancing the customer experience.
THE ROLE OF PERCEIVED SECURITY AS A MODERATOR IN SMES CONSUMERS’ INTENTION TO ADOPT QRIS AS A PAYMENT METHOD Garnita, Marlin Faishal; Oktavian, Panji; Ananda, Artha Sejati
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 2 (2026): Volume 10, Nomor 2, April 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i2.54067

Abstract

The increasing popularity of QR code mobile payment systems highlights their convenience and efficiency in facilitating contactless transactions. These systems enable consumers to make quick purchases and complete payments through their mobile devices. This study aims to examine the factors influencing user acceptance of the Quick Response Code Indonesian Standard (QRIS) payment system and to uncover the causal relationships between these factors. To achieve this, the study extends the Technology Acceptance Model (TAM) by incorporating perceived security as a moderating variable. Data for this research was collected from 198 QRIS users in Indonesia via an online survey. The findings reveal that perceived security plays a significant moderating role by strengthening the relationships between perceived ease of use, perceived usefulness, and intention to adopt. These findings contribute to the refinement of TAM in digital payment contexts and provide practical insights for policymakers and fintech providers to strengthen security communication and system reliability in order to accelerate QR code payment method.
Pengaruh Social Influence, Economic Value dan Hedonistic Motivation terhadap Usage Intention Towards BNPL pada Gen Z: Peran Moderasi Brand Image Qamaria, Fatillah Putri; Ananda, Artha Sejati
Jurnal Impresi Indonesia Vol. 5 No. 4 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i4.7661

Abstract

Layanan Buy Now Pay Later (BNPL) berkembang pesat di Indonesia, terutama di kalangan Generasi Z. Namun, sebagian konsumen muda masih belum menggunakan layanan ini meskipun memiliki akses dan pengetahuan yang memadai. Penelitian ini bertujuan untuk menganalisis pengaruh social influence, economic value, dan hedonic motivation terhadap usage intention BNPL, dengan brand image sebagai variabel moderasi. Kerangka konseptual penelitian ini didasarkan pada pendekatan perilaku konsumen digital dan literatur adopsi teknologi finansial.Penelitian ini menggunakan metode kuantitatif dengan pendekatan non-probability sampling melalui teknik purposive sampling. Responden penelitian adalah individu Generasi Z berusia 18–27 tahun yang berdomisili di kota-kota besar Indonesia, telah memiliki KTP, memiliki daya beli aktif, dan belum menggunakan layanan BNPL dalam 12 bulan terakhir. Data dikumpulkan melalui survei daring dengan total 180 responden valid. Setiap konstruk diukur menggunakan 17 item pernyataan reflektif dengan skala Likert lima poin. Analisis data dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS 3. Hasil penelitian menunjukkan bahwa Social Influence, Economic Value, dan Hedonic Motivation berpengaruh positif dan signifikan terhadap Usage Intention. Selain itu, Brand Image terbukti memoderasi hubungan antara Social Influence dan Economic Value, dengan Usage Intention, memperkuat efek sosial, nilai ekonomis, dan motivasi hedonis terhadap niat penggunaan BNPL. Nilai R² sebesar 0,589 menunjukkan bahwa ketiga variabel independen mampu menjelaskan 58,9% variasi pada Usage Intention, dengan model yang fit (SRMR = 0,053).
Co-Authors Andaliastari, Nastya Andhini, Grasheli Kusuma Aprilian, Elvin Eka Bunjamin*, Thalia Sharon Firmansyah, Almira Garnita, Marlin Faishal Hutadjulu, Dicky Maryoga Oktavian, Panji Pamularsih, Endang Pantri Heriyati Paramita, Ratna Dewi Polla, Johanes Ronaldy Qamaria, Fatillah Putri Radiansyah, Jenrico Ravsyanjani, Bagus Rizaldi Wildan, Fazry