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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Business and Entrepreneurial Review Jurnal Ilmiah Ilmu Terapan Universitas Jambi Riwayat: Educational Journal of History and Humanities
Ananda, Artha Sejati
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Arts Humanities Decision Sciences, Operations Research & Management Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Improving The Competitiveness of Polukids SMEs through Empowerment Programs based on Digital Promotion and Sustainable Fashion Design Heriyati, Pantri; Hutadjulu, Dicky Maryoga; Ananda, Artha Sejati; Paramita, Ratna Dewi; Firmansyah, Almira; Andhini, Grasheli Kusuma
Business and Entrepreneurial Review Vol. 24 No. 2 (2024): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.21444

Abstract

This paper examines the impact of an empowerment program implemented for Polukids, a small to medium-sized enterprise (SME) specializing in children’s fashion and denim, supported by Binus University. The study addresses critical challenges faced by Polukids, including insufficient online presence, limited digital marketing expertise, and inconsistent product quality. Through the program, which involved targeted training, digital content creation, and social media promotion, Polukids aimed to enhance its market competitiveness and operational efficiency. The research evaluates the effectiveness of these interventions in improving Polukids' digital engagement and product standards. Key findings indicate that while the program led to significant improvements in online visibility and product quality, sustained support and adaptation to industry trends are essential for long-term success. This paper highlights the role of academic institutions like Binus University in facilitating SME development and provides practical insights into the application of empowerment programs in the fashion industry. The results offer valuable lessons for other SMEs seeking to leverage academic partnerships to address business challenges and drive growth.
The Influence of Emotional Experience on the Success of Viral Marketing Strategies in the Food and Beverage Industry Bunjamin*, Thalia Sharon; Aprilian, Elvin Eka; Ananda, Artha Sejati; Polla, Johanes Ronaldy
Riwayat: Educational Journal of History and Humanities Vol 7, No 1 (2024): Januari, History of Education, and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i1.36874

Abstract

This research explores the impact of emotional experiences on the effectiveness of Viral Marketing strategies within the Food and Beverage (FnB) industry. The study examines the correlation between emotional content in social media and its ability to engage consumers, ultimately contributing to the success of viral marketing campaigns. The research utilizes a sample collected over a brief period, focusing on emotional factors and the relevance of content to consumer sharing behavior. Academic recommendations emphasize the need for future studies to employ larger samples and more specific variables to enhance the depth and accuracy of results in understanding Viral Marketing strategies. Practical recommendations suggest that businesses in the FnB industry should consider incorporating specific emotional elements into their social media content, alongside ensuring relevance to current trends and public interests. The findings indicate that emotionally resonant and relevant content holds the potential to captivate consumers, fostering increased interaction and content sharing.
Pengaruh Brand Signature Terhadap Brand Loyalty Dengan Brand Attitude Sebagai Variabel Mediasi (Studi Kasus Gulaku) Radiansyah, Jenrico; Ananda, Artha Sejati
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 5, No 3 (2021): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v5i3.2089

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand name dan brand logo terhadap brand attitude. Juga untuk mengetahui pengaruh brand name, brand logo, dan brand attitude terhadap brand loyalty. Metode penelitian yang digunakan dalam penelitian ini yaitu metode kuantitatif. Adapun yang menjadi populasi dalam penelitian ini adalah konsumen Gulaku wilayah Indonesia yang jumlahnya tidak diketahui dan dapat dikatakan dalam kategori tidak terhingga. Pengambilan sampel dalam penelitian ini menggunakan metode convenience sampling, sehingga ditetapkan sampel dalam penelitian ini sebanyak 100 responden. Dalam penelitian ini, metode analisis data menggunakan pendekatan Structural Equation Model (SEM) dengan bantuan program LISREL versi 8.70. Hasil penelitian ini menunjukkan bahwa brand name dan brand logo berpengaruh positif terhadap brand attitude konsumen Gulaku wilayah Indonesia. Brand nameberpengaruh negatif terhadap brand loyalty konsumen Gulaku wilayah Indonesia. Namun untuk brand logo tidak berpengaruh terhadap brand loyalty konsumen Gulaku wilayah Indonesia.
THE ROLE OF PERCEIVED SECURITY AS A MODERATOR IN SMES CONSUMERS’ INTENTION TO ADOPT QRIS AS A PAYMENT METHOD Garnita, Marlin Faishal; Oktavian, Panji; Ananda, Artha Sejati
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 2 (2026): Volume 10, Nomor 2, April 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i2.54067

Abstract

The increasing popularity of QR code mobile payment systems highlights their convenience and efficiency in facilitating contactless transactions. These systems enable consumers to make quick purchases and complete payments through their mobile devices. This study aims to examine the factors influencing user acceptance of the Quick Response Code Indonesian Standard (QRIS) payment system and to uncover the causal relationships between these factors. To achieve this, the study extends the Technology Acceptance Model (TAM) by incorporating perceived security as a moderating variable. Data for this research was collected from 198 QRIS users in Indonesia via an online survey. The findings reveal that perceived security plays a significant moderating role by strengthening the relationships between perceived ease of use, perceived usefulness, and intention to adopt. These findings contribute to the refinement of TAM in digital payment contexts and provide practical insights for policymakers and fintech providers to strengthen security communication and system reliability in order to accelerate QR code payment method.
Co-Authors Andhini, Grasheli Kusuma Aprilian, Elvin Eka Bunjamin*, Thalia Sharon Firmansyah, Almira Garnita, Marlin Faishal Hutadjulu, Dicky Maryoga Oktavian, Panji Pantri Heriyati Paramita, Ratna Dewi Polla, Johanes Ronaldy Radiansyah, Jenrico