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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Business and Entrepreneurial Review Eduvest - Journal of Universal Studies Riwayat: Educational Journal of History and Humanities
Ananda, Artha Sejati
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Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Health Professions Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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Mediating Effect of Online Shopping Satisfaction Between Online Shopping Experience and Customer Loyalty Ravsyanjani, Bagus Rizaldi; Pamularsih, Endang; Wildan, Fazry; Ananda, Artha Sejati
Eduvest - Journal of Universal Studies Vol. 5 No. 2 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i2.1607

Abstract

This study wants to know what factors influence customer satisfaction which can lead to loyalty in the online shopping context by looking at the phenomena and problems faced by customers. The previous research was used as literature for this study with a quantitative method to see the impact of independent variables on the dependent variable and descriptive analysis for regression results. The authors pointed out factors of e-fulfillment: condition, timeliness, availability, ease of return, e-business quality, and product quality have effects on the satisfaction and loyalty of customers in online shopping. The sample for this study still does not adequately describe the population because it only uses snowball sampling. This study can help online shop owners, entrepreneurs, researchers, and students to get literature on e-fulfillment factors that can affect customer satisfaction and make repeat transactions. This study modifies the e-fulfillment factors that influence customer satisfaction and loyalty in the context of online shopping in Indonesia.
Improving The Competitiveness of Polukids SMEs through Empowerment Programs based on Digital Promotion and Sustainable Fashion Design Heriyati, Pantri; Hutadjulu, Dicky Maryoga; Ananda, Artha Sejati; Paramita, Ratna Dewi; Firmansyah, Almira; Andhini, Grasheli Kusuma
Business and Entrepreneurial Review Vol. 24 No. 2 (2024): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i2.21444

Abstract

This paper examines the impact of an empowerment program implemented for Polukids, a small to medium-sized enterprise (SME) specializing in children’s fashion and denim, supported by Binus University. The study addresses critical challenges faced by Polukids, including insufficient online presence, limited digital marketing expertise, and inconsistent product quality. Through the program, which involved targeted training, digital content creation, and social media promotion, Polukids aimed to enhance its market competitiveness and operational efficiency. The research evaluates the effectiveness of these interventions in improving Polukids' digital engagement and product standards. Key findings indicate that while the program led to significant improvements in online visibility and product quality, sustained support and adaptation to industry trends are essential for long-term success. This paper highlights the role of academic institutions like Binus University in facilitating SME development and provides practical insights into the application of empowerment programs in the fashion industry. The results offer valuable lessons for other SMEs seeking to leverage academic partnerships to address business challenges and drive growth.
The Influence of Emotional Experience on the Success of Viral Marketing Strategies in the Food and Beverage Industry Bunjamin*, Thalia Sharon; Aprilian, Elvin Eka; Ananda, Artha Sejati; Polla, Johanes Ronaldy
Riwayat: Educational Journal of History and Humanities Vol 7, No 1 (2024): Januari, History of Education, and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i1.36874

Abstract

This research explores the impact of emotional experiences on the effectiveness of Viral Marketing strategies within the Food and Beverage (FnB) industry. The study examines the correlation between emotional content in social media and its ability to engage consumers, ultimately contributing to the success of viral marketing campaigns. The research utilizes a sample collected over a brief period, focusing on emotional factors and the relevance of content to consumer sharing behavior. Academic recommendations emphasize the need for future studies to employ larger samples and more specific variables to enhance the depth and accuracy of results in understanding Viral Marketing strategies. Practical recommendations suggest that businesses in the FnB industry should consider incorporating specific emotional elements into their social media content, alongside ensuring relevance to current trends and public interests. The findings indicate that emotionally resonant and relevant content holds the potential to captivate consumers, fostering increased interaction and content sharing.
Pengaruh Brand Signature Terhadap Brand Loyalty Dengan Brand Attitude Sebagai Variabel Mediasi (Studi Kasus Gulaku) Radiansyah, Jenrico; Ananda, Artha Sejati
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 5, No 3 (2021): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v5i3.2089

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand name dan brand logo terhadap brand attitude. Juga untuk mengetahui pengaruh brand name, brand logo, dan brand attitude terhadap brand loyalty. Metode penelitian yang digunakan dalam penelitian ini yaitu metode kuantitatif. Adapun yang menjadi populasi dalam penelitian ini adalah konsumen Gulaku wilayah Indonesia yang jumlahnya tidak diketahui dan dapat dikatakan dalam kategori tidak terhingga. Pengambilan sampel dalam penelitian ini menggunakan metode convenience sampling, sehingga ditetapkan sampel dalam penelitian ini sebanyak 100 responden. Dalam penelitian ini, metode analisis data menggunakan pendekatan Structural Equation Model (SEM) dengan bantuan program LISREL versi 8.70. Hasil penelitian ini menunjukkan bahwa brand name dan brand logo berpengaruh positif terhadap brand attitude konsumen Gulaku wilayah Indonesia. Brand nameberpengaruh negatif terhadap brand loyalty konsumen Gulaku wilayah Indonesia. Namun untuk brand logo tidak berpengaruh terhadap brand loyalty konsumen Gulaku wilayah Indonesia.
Co-Authors Andhini, Grasheli Kusuma Aprilian, Elvin Eka Bunjamin*, Thalia Sharon Firmansyah, Almira Hutadjulu, Dicky Maryoga Pamularsih, Endang Pantri Heriyati Paramita, Ratna Dewi Polla, Johanes Ronaldy Radiansyah, Jenrico Ravsyanjani, Bagus Rizaldi Wildan, Fazry