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All Journal Journal of Information Systems and Management
Lioe, Lyly Soemarni
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Industrial & Manufacturing Engineering

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Strategi Pengembangan Hotel Berkonsep Syariah di Kota Padang: Studi pada Hotel Rangkayo Basa Rachmani, Muhammad Ilham; Lioe, Lyly Soemarni
Journal of Information Systems and Management (JISMA) Vol. 3 No. 4 (2024): August 2024
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v3i4.1128

Abstract

Purpose: This research aims to find out the potential for the existence of sharia hotels in supporting halal tourism and the strategy to implement the sharia concept hotel Research Methods: Qualitative and descriptive approach method with SWOT analysis instruments. Data collection techniques include interviews, questionnaires, and documentation. Implication: The results of the data collected are described descriptively, internal and external factors are calculated using a SWOT diagram to obtain the suitable strategy, where the strength factor have higher score compare to weakness factor and the opportunity factor also have higher score toward challenges.
Co-Authors Rachmani, Muhammad Ilham