Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Riset Pendidikan Ekonomi Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Ganawati, Ganawati
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Anteseden dari consumer loyalty pada sepatu olahraga Suherman, Zhalsabila; Ganawati, Ganawati
Jurnal Riset Pendidikan Ekonomi Vol. 9 No. 1 (2024): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v9i1.8814

Abstract

The purpose of this study was to determine what factors influence consumer loyalty, with the variables used namely consumer trust, product quality, brand image and customer satisfaction. this study used a purposive sampling technique with 160 samples with the criteria of consumers who use and buy sports shoes from the Adidas, Nike, Ardiles, Diadora and Reebok brands at least once in the last 1 year. The tool used in this research is the Structural Equation Model (SEM) by the AMOS program. The results of this study indicate that there is a positive influence of Consumer Trust on Consumer Loyalty, there is a positive influence on Product Quality Consumer Loyalty, there is a positive influence of Brand Image on Consumer Loyalty, and there is a positive influence of Customer Satisfaction on Consumer Loyalty.
Penyuluhan Peningkatan Kualitas Kemasan Produk Pada Pengrajin Tahu dan Tempe di Keluruhan Semanan, Jakarta Barat Indriyarti, Eko Retno; Faisal, Aekram; Sabur, Moch.; Ganawati, Ganawati
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 5 No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v5i2.15568

Abstract

The situation of the Covid-19 pandemic that has not ended gives a signal that the business will continue to face uncertainties that affect the sustainability of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. The purpose of community service activities for tofu and tempe craftsmen partners in Semanan village, West Jakarta is to help increase the selling value of tofu and tempe products. The method used in the implementation of this community service is to provide direct counseling at partner locations by giving explanations on how to improve the quality of the packaging of the tofu and tempe products produced. The results of this community service activity suggest three aspects of the solution, namely paying attention to the quality of the packaging related to the cleanliness of the tofu and tempe sold, maintaining the resilience of the tofu and tempe that are sold in good packaging, adding product identity to the packaging to increase the product's selling value. Response from partners is happy with this activity.
Co-Authors Aekram Faisal Eko Retno Indriyarti Sabur, Moch. Suherman, Zhalsabila