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All Journal Jurnal Ekonomi Jurnal Manajemen & Keuangan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business International Journal of Applied Business Research Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Cakrawala Repositori Imwi Intervensi Komunitas: Jurnal Pengabdian Masyarakat Mattawang: Jurnal Pengabdian Masyarakat Surakarta Management Journal Jurnal Ekonomi Trisakti Jurnal Manajemen dan Pemasaran Jasa Indonesian Management and Accounting Research Media Riset Bisnis & Manajemen Innovative: Journal Of Social Science Research Dirkantara Indonesia Jurnal Sistem Informasi dan Manajemen Jurnal Pengabdian Masyarakat Economic and Education Journal (Ecoducation) Ecoducation
Aekram Faisal
Universitas Trisakti
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Program Pelatihan Kewirausahaan Terpadu (PKT) dan Minat Berwirausaha Bagi Masyarakat di Wilayah Jakarta Barat Ellyana Amran; Aekram Aekram
Intervensi Komunitas Vol 3 No 1 (2021)
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/ik.v3i1.1130

Abstract

Kajian ini bertujuan untuk menganalisis strategi pemberdayaan masyarakat yang efektif terkait program PKT yang diselenggarakan oleh Pemda DKI melalui Suku Dinas Perindustrian dan Energi Jakarta Barat, untuk menumbuhkan minat berwirausaha pada masyarakat. Di sana, ada kesenjangan ekonomi yang cukup besar karena sebagian besar masyarakatnya tidak memiliki pekerjaan dan penghasilan tetap. Metode yang digunakan adalah metode partisipatif. Data dikumpulkan dengan menyebarkan kuesioner dengan menggunakan skala Likert dan dianalisis secara deskriptif dengan menggunakan analisa SWOT. Strategi yang dilakukan untuk menumbuhkan minat berwirausaha melalui program PKT adalah dengan strategi SO, strategi ST, strategi WO dan strategi WT.
PENGARUH BRAND CREDIBILITY TERHADAP INFORMATION EFFICIENCY DAN RISK REDUCTION, SERTA DAMPAKNYA ATAS REPURCHASE INTENTION Aekram Faisal
Jurnal Manajemen dan Pemasaran Jasa Vol. 8 No. 1 (2015): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.266 KB) | DOI: 10.25105/jmpj.v8i1.1397

Abstract

This research conducted to know the influence of Brand Credibility to Information efficiency andRisk reduction, also the influence of Information efficiency and Risk reduction to Repurchaseintention. This research aimed to know the influence of Brand Credibility to Repurchase intentionthat mediated by Information efficiency and Risk reduction. The methodology of this research istesting hypothesis research. The sample collecting by questionnaire of 150 respondents fromStarbucks Coffee who visit Starbucks Coffee minimum 2 times in the last 2 months. The samplecollection tchenique used in this research is purposive sampling. The analysis tool is structuralequation model (SEM). The result of this research showed there is an influence of brand credibilityto information efficiency, also found the influence of brand credibility to risk reduction, theinfluence information efficiency to repurchase intention, and influence risk reduction to repurchaseintention. This research conducted in the limited field, that is Starbuck Coffee in West Jakarta areaonly and this research do not put others variables such as related variable to Brand credibility. Theimplication of this reseach is manager able to apply marketing strategy to improve repurchaseintention. This research able to be as reference for marketing to apply the strategy to improvetheir selling.Keywords: Brand Credibility, Information efficiency, Risk reduction, Repurchase intention
Antecedent of Online Buying Behavior Aekram Faisal
Indonesian Management and Accounting Research Vol. 18 No. 2 (2019): Indonesian Management and Accounting Research
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.772 KB) | DOI: 10.25105/imar.v18i2.3873

Abstract

This research was conducted to determine the effect of availability, low price, promotion, comparison, convenience, customer service, perceived ease of use, attitude, time consciousness, trust, and variety seeking on online buying behavior. This study aims to examine what factors influence online buying behavior. The methodology of this research is to test the research hypothesis. Sampling with a questionnaire of 250 respondents who are consumers who have shopped online in the past year. Non-probability sampling technique using purposive sampling method. The analysis tool is structural equation model (SEM). The results of this study indicate that low price, convenience, perceived ease of use, attitude, time consciousness, trust, and variety seeking service are factors that can directly influence online buying behavior. Whereas availability, promotion, comparison, and customer service are not factors that can directly influence online buying behavior. This study has limitations, including this research only carried out on customers from online stores found on the online shopping website in jabodetabek, besides that this research is only limited to variables that directly affect online buying behavior without seeing any mediating factors. The implication of this research is that managers can increase the factors that can influence purchasing behavior online, and this research can also be a reference for marketers to implement appropriate strategies to increase their sales.Keywords:  online buying behavior.
The Influence of Modern Retail-Suppliers Relationships on Suppliers Performance Dedie Martadisastra; Aekram Faisal
Indonesian Management and Accounting Research Vol. 19 No. 2 (2020): Indonesian Management and Accounting Research
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.513 KB) | DOI: 10.25105/imar.v19i2.7589

Abstract

The aim of the study was to study the factors of harmonization of behavior of modern retail-suppliers relationships in the supply chain of modern retail suppliers and their impact on suppliers performance. On the other side of the extent to the factors of harmonization behavior (commitment, conflict, conflict management, cooperation and trust) influence the closeness of the modern retail-suppliers relationships. The paper presents the results of a survey of packaged processed foods suppliers which formed part of the wider study of the factors of harmonization behavior. The findings of this study indicate that the results demonstrate the factors of harmonization behavior have varied effects on the closeness of the modern retail-supplier relationships and its impact on suppliers performance and the trust is the most influential factor in modern retail-suppliers relationships. The influence of the modern retail-supplier relationships on suppliers performance is a very strong and significant. The more closely related relationship between modern retail-suppliers is the increasing performance of suppliers. The higher level of interdependence in the relationship or collaboration of the modern retail-suppliers will get a better performance. The influence of factors on the modern retail-suppliers relationships in reality are very complex, not only involves factors of commitment, conflict, conflict management, cooperation and trust, but also involve trading terms, supervising, zoning, store opening hours, distance between outlets modern retail, sanctions and other variables, which are interesting for further research. The results of this study contribute new facts, data and concepts related to the influence model of modern retail-supplier relationship behavior factors, such as commitment, conflict, conflict management, cooperation, and trust, each of which has highly variable effects on supplier performance both financially and non-financially. Further research is needed to refine the results of this initial study.
The role of Social Media Marketing in increasing Brand Awareness, Brand Image and Purchase Intention Aekram Faisal; Iwan Ekawanto
Indonesian Management and Accounting Research Vol. 20 No. 2 (2021): INDONESIAN MANAGEMENT AND ACCOUNTING RESEARCH
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.826 KB) | DOI: 10.25105/imar.v20i2.12554

Abstract

In recent years, social media is not only used for social interaction activities, but is also used as a medium for doing business. Especially at this time when the whole world is facing the covid 19 pandemic, where most countries make decisions about closing and restricting several physical places, which have been used to carry out business activities, entrepreneurs are trying to optimize digital media and social media as a strategy to market their products. This study aims to determine the role of social media marketing in increasing brand awareness, brand image and purchase intention. The design of this research is hypothesis testing. The study uses the Structural Equation Modeling (SEM) method with a sample of 331 respondents who are active users of social media in Indonesia, for at least 2 years and have purchased products marketed on social media. The results show that social media marketing activities based on entertainment, interaction, trendiness, customization, and word-of-mouth have a positive influence on brand awareness, brand image, and purchase intention. Furthermore, brand awareness has a positive influence in mediating social media marketing activities on purchase intentions, and brand image also has a positive influence in mediating social media marketing activities on purchase intentions. Thus, so that consumer intentions to buy products can increase, online shop owners can increase awareness and positive image of the brand, and to increase brand awareness and positive image of the brand, online shop owners can increase their marketing activities through social media.Keywords:  Social Media Marketing, Brand Awareness, Brand Image, Purchase Intention.
The Role Of Social Media Marketing Activities In Increasing Brand Loyalty M. Haikal Sultana Abdullah; Aekram Faisal
Jurnal Ekonomi Vol. 27 No. 3 (2022): November 2022
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v27i3.1227

Abstract

The purpose of this study was to analyze the positive influence of social media marketing activities on brand loyalty both directly and through the mediating role of community engagement and brand engagement. The sample taken is with the criteria of individuals who have purchased fashion products on social media in the last 1 year. This study uses primary data obtained through questionnaires distributed to 211 respondents. Data were analyzed using the Structural Equation Model (SEM). The results of this study indicate that social media marketing activities do not have a direct (positive) influence on brand loyalty, but social media marketing activities have a positive influence on brand loyalty through the mediating role of community involvement and brand involvement.
Faktor-Faktor yang dapat Meningkatkan Repurchase Intention Dan Willingness To Pay A Price Premium Tamala Permata Sari; Aekram Faisal; Aulia Ghina Yusriyah
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3847

Abstract

Saat ini teknologi sangatlah mempermudah konsumen untuk melakukan aktivitasnya terutama dalam aktivitas yang berjarak jauh dan memakan waktu. Saat ini seseorang dapat melakukan komunikasi dengan sangat mudah tanpa dibatasi waktu,jarak dan kecepatan. Smartphone merupakan sebuah perangkat yang terintegrasi dengan kamera digital serta internet yang luas, ukurannya yang kecil tetapi mirip dengan komputer bisa memuat banyak informasi fleksibel mudah dibawa kemanapun. Selain itu Smartphone mempunyai nilai-nilai yang tinggi dimata penggunanya, bahkan sampai orang lain pun yang belum memiliki akan terobsesi untuk membeli Smartphone merek tertentu. Penelitian ini merupakan metode penelitian kuantitatif dengan sampel berjumlah 132 responden yang diambil menggunakan metode non probability sampling dengan Teknik yang digunakan purposive sampling. Data dianalisis menggunakan Structural Equation. Hasil penelitian ini membuktikan bahwa Repurchase Intention dan Willingness to pay a price premium memiliki pengaruh terhadap Customer Satisfaction dengan nilai-nilai Economic Value, Emotional Value dan Social Value. Penelitian ini juga mengeksplorasi bahwa kepuasaan konsumen terhadap merek smartphone memiliki hubungan antara Willingness to pay a price premium dan Repurchase Intention. Kata Kunci: Economic Value, Emotional Value, Customer Satisfaction, Repurchase Intention, Willingness to pay a price premium
PENGARUH ACTIVE PARTICIPATION , EXPERIENCE SHARING DAN CONSUMER SATISFACTION TERHADAP CONSUMER HAPPINESS Ega Hilal Fauzi; Aekram Faisal
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 1 (2023): JMBI UNSRAT Volume 10 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of Active Participation, Experience Sharing, and Consumer Satisfaction on Customer Satisfaction of Warung Kopi Kopi Kenangan, Kopi Janji Jiwa, Kopi Kulo and Kopi Fore customers. This research is a quantitative research using primary data. The sampling procedure used to collect relevant data is by using a questionnaire and using a purposive sampling method. This research was conducted on 150 respondents who met the criteria determined by the researcher. The data analysis method used in this study is to analyze the effect of the variables owned by using the Structural Equation Model (SEM) and using the SPSS application. The results of this study indicate that Active Participation, Experience Sharing, and Consumer Satisfaction have a positive influence on Consumer Pleasure.
Pengaruh Digital Marketing Pada Niat Beli Konsumen Dalam Industri Fast Fashion Nur’ Aeni; Aekram Faisal
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4577

Abstract

Penelitian ini dilakukan dengan tujuan untuk menganalisis pengaruh Digital Marketing terhadap Purchase Intention merek fast fashion. Penelitian ini merupakan penelitian metode kuantitatif dengan sampel berjumlah 219 responden yang diambil menggunakan metode non probability sampling dengan Teknik yang digunakan purposive sampling. Data dianalisis menggunakan Structural Equation Model. Hasil penelitian ini membuktikan bahwa Purchase Intention memiliki pengaruh terhadap Search Engine Advertising, Content Marketing, Social Media, Email Marketing dan Convenience. Penelitian ini juga mengeksplorasi bahwa kesadaran merek memiliki hubungan antara sikap terhadap Digital Marketing dan Purchase Intention. Kata Kunci: Search Engine Advertising, Content Marketing, Social Media, Email Marketing,Convenience.
Pengaruh Kebijakan CSR Terhadap Brand Image, Word of Mouth dan Brand Commitment Melalui Brand Trust Lisa Putri Hanindita; Aekram Faisal
Economic and Education Journal (Ecoducation) Vol 5 No 3 (2023): Economic and Education Journal (Ecoducation)
Publisher : Program Studi Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v5i3.3835

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kebijakan CSR terhadap brand image, word of mouth, dan brand commitment melalui brand trust. Sampel yang digunakan dalam penelitian ini adalah 240 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil penelitian ini adalah: Kebijakan CSR berpengaruh positif terhadap Brand trust, Brand trust berpengaruh positif terhadap Brand image, Word of mouth dan Brand commitment, Brand trust berpengaruh positif dalam mediasi pengaruh antara Kebijakan CSR terhadap Kebijakan Brand image dan CSR terhadap Word of mouth dan Kebijakan CSR terhadap Brand commitment. Penelitian ini ingin menguji pengaruh kebijakan CSR terhadap komitmen merek melalui kepercayaan merek di restoran cepat saji, selain citra merek dan word of mouth yang telah diuji oleh peneliti sebelumnya.
Co-Authors Amran, Ellyana Anton Hindardjo Asih, Rayi Retno Dwi Aulia Ghina Yusriyah Daffa, Aaliyah Damayanti, Sisca Dedie Martadisastra Dewi ANGGRAENI Ega Hilal Fauzi Ekawanto, Iwan Eko Retno Indriyarti Eri Marlapa Ganawati, Ganawati Hanindita, Lisa Putri Harsi, Diyah Ayuni Dwi Hermi Lestari, Henny Setyo Lisa Putri Hanindita M. Haikal Sultana Abdullah Mahardhika, Rayhan Agistian Mahmud, Khairul Nizam Manuaba, Ida Ayu Putri Paramitha Murdjaya, Alvin Nur’ Aeni Rachmat Ramadhan Rachmat Ramadhan, Rachmat Ramadhanti, Mutiara Reniati Karnasi Sabur, Moch. Santoso, Diandra Vizara Selvia Selvia Sri Marti Pramudena Tamala Permata Sari Willy Arafah Willy Arafah, Willy Yudhaputri, Egabetha A Zidane, Nevada Ali