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Aryianto, Muhammad Zaenal
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Decision Sciences, Operations Research & Management

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The Influence of Electronic Word-of-Mouth and Destination Image on Visit Decision through Visit Intention as Intervening Variable Aryianto, Muhammad Zaenal; Prihandono, Dorojatun
Management Analysis Journal Vol 7 No 3 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i3.24122

Abstract

Now, internet and social media impact on many human life aspects, such as consumer behaviour on traveling in Indonesia. This research aims to exemine the influence of electronic word of mouth and destination image on visit decision. This research also proves the influence of visit intention as an intervening variable. Population are tourists of Panjang Island Jepara. The sampling technique used was purposive sampling technique, the respondents was 116. The data collection method used was questionnaire method. The data analysis used was path analysis. The research variables are electronic word of mouth, destination image, visit decision, and visit intention. Results showed that destination image had a positive and significant influence on visit decision. Meanwhile, electronic word of mouth had no significant influence on visit decision. Results also showed that visit intention had a role as an intervening variable between electronic word of mouth and destination image on visit decision.
Co-Authors Prihandono, Dorojatun