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Prihandono, Dorojatun
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Pengaruh Customer Experience dan Brand Image pada Kepuasan dan Dampaknya terhadap Loyalitas Ernawati, Novi; Prihandono, Dorojatun
Management Analysis Journal Vol 6 No 1 (2017): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i1.16964

Abstract

Penelitian ini bertujian untuk mengetahui pengaruh langsung dan tidak langsung customer experience, brand image, dan kepuasan sebagai variabel intervening terhadap loyalitas pengunjung Hotel Kesambi Hijau Semarang. Jumlah sampel sebanyak 116 responden dengan purposive sampling melalui kuesioner skala Iterasi. Analisis data menggunakan deskriptif persentase, regresi linier, dan path analysis. Metode pengumpulan data menggunakan metode observasi dan kuesioner. Hasil penelitian menunjukkan bahwa customer experience berpengaruh tidak signifkansecara langsung terhadap kepuasan dan loyalitas.  Brand image mempunyai pengaruh yang signifikan terhadap kepuasan dan berpengaruh tidak signifikan terhadap loyalitas. Simpulan dari penelitian ini adalah kepuasan mampu memediasi pengaruh customer experience dan brand image terhadap loyalitas.
Pengaruh Penanganan Kegagalan Layanan, Kepercayaan dan Gaya Hidup terhadap Minat Pembelian Ulang melalui Kepuasan Konsumen Wingsati, Wahyu Eka; Prihandono, Dorojatun
Management Analysis Journal Vol 6 No 2 (2017): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i2.17601

Abstract

Penanganan kegagalan layanan merupakan upaya yang telah dilakuakn oleh Hypermart Paragon Semarang sebagai upaya meningkatkan kepuasan konsumen untuk mendorong minat pembelian ulang. Penelitian ini juga bertujuan untuk menemukan pengaruh penanganan kegagalan layanan, kepercayaan, dan gaya hidup terhadap minat pembelian ulang dengan kepuasan konsumen sebagai variabel intervening. Populasi dalam penelitian ini adalah konsumen yang pernah melakukan pembelian di Hypermart Paragon Semarang yang tidak diketahui jumlahnya. Dengan rumus iterasi, diperoleh jumlah sampel sebanyak 115 responden menggunakan teknik pengambilan sampel random sampling. Metode analisis data menggunakan uji parsial dan uji analisis jalur melalui bantuan program IBM SPSS 23.0 for Windows. Hasil penelitian menunjukan bahwa dari 7 hipotesis yang diajukan, terdapat 5 hipotesis yang dapat diterima. Hasil dari penelitian ini membuktikan bahwa kepercayaan, gaya hidup dan kepuasan berpengaruh pada minat pembelian ulang secara parsial, sedangkan penanganan kegagalan layanan tidak berpengaruh. Sementara itu, penanganan kegagalan layanan dan kepercayaan berpengaruh terhadap minat pembelian ulang melalui kepuasan konsumen. Adapun variabel gaya hidup tidak berpengaruh terhadap minat pembelian ulang melalui kepuasan konsumen sebagai variabel intervening.
Pengaruh Orientasi Pelanggan dan Orientasi Kewirausahaan terhadap Kinerja Pemasaran melalui Keunggulan Bersaing Kuswanti, Kuswanti; Prihandono, Dorojatun
Management Analysis Journal Vol 6 No 3 (2017): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i3.17841

Abstract

  Penelitian ini bertujuan untuk mengetahui adanya pengaruh orientasi pelanggan dan orientasi kewirausahaan terhadap kinerja pemasaran secara langsung dan tidak langsung melalui keunggulan bersaing. Populasi dalam penelitian ini adalah pemilik UMKM Kerupuk Glopot di Kabupaten Tegal, yang berjumlah 80 responden. Teknik pengambilan sampel menggunakan metode sampling jenuh, diperoleh jumlah sampel sesuai dengan jumlah populasi yaitu 80 responden. Metode penelitian menggunakan analisis jalur (path analysis) melalui alat analisis SPSS Statistik 21. Hasil penelitian menyatakan bahwa orientasi pelanggan, orientasi kewirausahaan, dan keunggulan bersaing memiliki nilai signifikan. Pengaruh orientasi pelanggan terhadap kinerja pemasaran memiliki nilai signifikan. Pengaruh orientasi kewirausahaan terhadap kinerja pemasaran memiliki nilai tidak signifikan. Pengaruh keunggulan bersaing terhadap kinerja pemasaran memiliki nilai signifikan. Kemudian, pengaruh mediasi dihasilkan bahwa pengaruh total kedua variabel lebih besar dari pengaruh langsungnya. Simpulan dari penelitian ini membuktikan bahwa hanya orientasi kewirausahaan yang tidak berpengaruh langsung terhadap kinerja pemasaran, sedangkan keunggulan bersaing memediasi pengaruh tidak langsung orientasi pelanggan dan orientasi kewirausahaan terhadap kinerja pemasaran.
Pengaruh Kualitas Pelayanan dan Citra Perusahaan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan Khikmah, Nur; Prihandono, Dorojatun
Management Analysis Journal Vol 6 No 4 (2017): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i4.17842

Abstract

Penelitian ini bertujuan untuk mengetahui adanya pengaruh kualitas pelayanan dan citra perusahaan terhadap loyalitas pelanggan secara langsung dan tidak langsung melalui kepuasan pelanggan. Populasi dalam penelitian ini adalh pelanggan Ahass wahana motor Kajen di Pekalongan, yang jumlahnya tidak diketahui. Teknik pengambilan sampel menggunakan insidental purposive sampling, diperoleh jumlah sampel sebesar 110 responden. Metode penelitian menggunakan analisis regresi dan analisis jalur (path analysis) melalui alat analisis SPSS Statistik 21. Hasil penelitian menyatakan bahwa kualitas pelayanan, citra perusahaan, dan kepuasan pelanggan langsung loyalitas pelanggan, kemudian untuk pengaruh mediasi dihasilkan bahwa kepuasan pelanggan berhasil memediasi antara kualitas pelanggan dengan loyalitas pelanggan dan citra perusahaan dengan loyalitas pelanggan.
Pengaruh Kualitas Pelayanan dan Perceived Value terhadap Loyalitas Pelanggan dengan Kepuasan Firmansyah, David; Prihandono, Dorojatun
Management Analysis Journal Vol 7 No 1 (2018): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i1.20638

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh langsung dan tidak langsung kualitas pelayanan dan perceived value terhadap loyalitas pelanggan dengan kepuasan. Populasi penelitian ini adalah pelanggan KRL Jabodetabek. Dengan menggunakan metode iterasi diperoleh sampel sebanyak 116 responden pelanggan Kereta Rel Listrik (KRL) di Stasiun Manggarai, Jakarta. Teknik analisis menggunakan analisis jalur dengan program SPSS versi 21. Hasil penelitian menunjukkan kualitas pelayanan dan kepuasan berpengaruh positif dan signifikan terhadap loyalitas pelangggan, dan perceievd value menjadi variabel yang tidak berpengaruh terhadap loyalitas pelanggan. Kepuasan mampu memediasi kualitas pelayanan dan perceived value terhadap loyalitas pelanggan.
Behavioural Assessment Perspective on Reward System Management and Performance: An Empirical Finding on Indonesian Lecturer Wahyono, Wahyono; Prihandono, Dorojatun; Wijayanto, Andhi
JDM (Jurnal Dinamika Manajemen) Vol 9, No 1 (2018): March 2018 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v9i1.14654

Abstract

The role of this research is to get a clearer picture of how remuneration system influence lecturer and employee performance moderates by motivation, specifically in the state universities. This study commenced in 3 major state universities in Central Java Indonesia in order to have Structural Equation Modelling (SEM)  method was applied to examine and analyse the relationships between determinants.  The results of this study show that ‘performance feedback’ has negative effect on ‘competence’; the relationship between ‘competence’ and ‘motivation’ is negative;‘remuneration’ positively affects ‘motivation’; the greater the level of remuneration, the greater the level of working performance intention in the institutions’;and there is positive and significant relationship between ‘motivation’ and ‘performance intention’. The study provides the importance of how the remuneration system can be applicated as one focal scheme to enhance instituions performance in general, especially applied to college.
Television Advertising Effectiveness in Mediating Advertising Creativity and Advertising Frequency Influence toward Customer Purchase Intention Saputro, Yogi; Prihandono, Dorojatun
Management Analysis Journal Vol 7 No 2 (2018): Management Analysis Journal
Publisher : Management Analysis Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i2.23543

Abstract

The purpose of this study is to examine the direct and indirect influence of television advertising creativity and advertising frequency on purchase intention using advertising effectiveness as a mediation variable. Purchase intention influencing customers to purchase decision. Without any purchase intention, customer will not visit to e-commerce site. The respondents in this study were customer e-commerce JD.id in Semarang City. The sample in this study is intended as the representative of total population,116 sample who were taken by purposive sampling technique. This research utilized path analysis method with SmartPLS 3.0 program. Based on the hypothesis test, the results show that the advertising creativity was significantly has positive effect on purchase intention, but advertising frequency has no significant effect on purchase intention. In addition, advertising effectiveness significantly have positive effect on purchase intention. Mediation test shows that advertising effectiveness mediates the effect of the advertising creativity and advertising frequency on customer purchase intention.
The Saving Behavior of State Vocational High School Students in Tegal Regency Puspasari, Elsa; Yanto, Heri; Prihandono, Dorojatun
Journal of Economic Education Vol 7 No 2 (2018): December 2018
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v7i2.28046

Abstract

The country's savings growth rate is important to be improved so as to encourage economic growth of a nation. For this reason, supports from various parties are needed to improve people's behavior in saving. This study aims to analyze and identify the saving behavior of students of State Vocational Schools in Tegal Regency. Financial literacy, family environment, attitude to behavior, subjective norms, perceived behavioral control, and behavioral intentions are used to measure students' saving behavior. This study uses a quantitative approach. The population of the study is 1,520 students and the sample is 317 students. The number of samples is determined using the Slovin formula, while the sampling technique used is proportional random sampling. The technique of collecting data uses questionnaires. While the data analysis techniques used are descriptive analysis and path analysis. The results of path analysis show financial literacy and family environment directly influence attitude behavior, subjective norms, behavioral control, and behavioral intention. However, the family environment does not directly affect the behavioral intention. financial literacy and family environment have an Indirect influence on saving behavior through subjective norms, perceived behavioral control and behavioral intention.
The Influence of Destination Image, Push and Pull Travel Motivation towards Tourist Loyalty through Tourist Satisfaction Ermawati, Feni; Prihandono, Dorojatun
Management Analysis Journal Vol 7 No 4 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i4.23554

Abstract

This study aims to examine the Tourist Loyalty in one tourism destination which is related to some variables such as Destination Image, Push Motivation, Pull Motivation And Tourist Satisfaction. The model used in this research is developed based on the existing literature. This research examines ten hypothesis of factors influencing the Tourist Loyalty in a tourism destination by the structures questionnaire which involve visitors of Dieng Plateau, Wonosobo regency. The result of the double regression analysis showed that (1) Destination Image, Push Motivation, and Pull Motivation directly influence Tourist Satisfaction; (2) Destination Image, Push Motivation, and Tourist Satisfaction directly influences the Tourist Loyalty (3) Pull Motivation does not influence directly toward Tourist Loyalty; (4) Destination Image, Push Motivation, and Pull Motivation influences the Tourist Loyalty by being mediated by Tourist Satisfaction. This research is expected to provide theoretical insights for next researchers and provide guidance for tourism management as an indicator in planing some efforts related to the development of the right tourism objects influencing the Tourist Loyalty.
The Influence of Electronic Word-of-Mouth and Destination Image on Visit Decision through Visit Intention as Intervening Variable Aryianto, Muhammad Zaenal; Prihandono, Dorojatun
Management Analysis Journal Vol 7 No 3 (2018): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v7i3.24122

Abstract

Now, internet and social media impact on many human life aspects, such as consumer behaviour on traveling in Indonesia. This research aims to exemine the influence of electronic word of mouth and destination image on visit decision. This research also proves the influence of visit intention as an intervening variable. Population are tourists of Panjang Island Jepara. The sampling technique used was purposive sampling technique, the respondents was 116. The data collection method used was questionnaire method. The data analysis used was path analysis. The research variables are electronic word of mouth, destination image, visit decision, and visit intention. Results showed that destination image had a positive and significant influence on visit decision. Meanwhile, electronic word of mouth had no significant influence on visit decision. Results also showed that visit intention had a role as an intervening variable between electronic word of mouth and destination image on visit decision.
Co-Authors Airyq, Irnin Miladdyan Amal, Muhammad Ihlashul’ Amri, Sirly Andhi Wijayanto Andy Kurniawan, Andy Angga Pandu Wijaya, Angga Pandu Anindya Ardiansari Aryianto, Muhammad Zaenal Aryianto, Muhammad Zaenal Aufaa Afiffah Ainii Baihaqi, Muhamad Hilmy Bayu Wiratama, Bayu Bogy Febriatmoko David Firmansyah Dwi Praatmana, Nanang Elsa Puspasari, Elsa Ermawati, Feni Ermawati, Feni Euis Soliha Hafizhah Zahra Farhani Heri yanto Ismail, Norain Istanti, Fredianaika Kamilia, Nurul Kris Brantas Abiprayu, Kris Brantas Kuswanti, Kuswanti Kuswanti, Kuswanti Lestari, Yanesti Nur Avianda Maqhfiroh, Lailatul Novi Ernawati, Novi Nur Khikmah, Nur Nurrahman, Candra Kusuma Nurul Fatimah Praatmana, Nanang Dwi Prananta, Widya Putratama, Rozar Rachmadi, Moch Faizal Rawi, Fauziana Fauzi @ Mat Reda Prasetya Rini Setyo Witiastuti Rusdarti Rusdarti - Safira Maharani, Rr Annisa Tri Saputro, Yogi Saputro, Yogi Sernanda, Bella Cahyu Setiawan, Umam Aries Setyaji, Bayu Siti Ridloah Sofiana, Helmi Sri Utami Sutrasmawati, R.R. Endang Vini Wiratno Putri Wahyono Wahyono Widia, Syam Wijaya , Angga Pandu Wingsati, Wahyu Eka Wingsati, Wahyu Eka Yaacob, Zulnaidi Yenny Kurniawati Zahro, Fathimatuz