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All Journal Fajar Historia: Jurnal Ilmu Sejarah dan Pendidikan Jurnal Ekonomi Manajemen
Prasetiyo, Angga
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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RETRACTED NOTICE: Dinamika Konflik antara Persatuan Guru Republik Indonesia dan Partai Komunis Indonesia Prasetiyo, Angga; Farida, Farida; SBK, Aulia Novemy Dhita
Fajar Historia: Jurnal Ilmu Sejarah dan Pendidikan Vol 3 No 1 (2019): Juni
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/fhs.v3i1.1684

Abstract

Artikel yang ditulis oleh saudara Angga Prasetiyo, Farida Farida, Aulia Novemy Dhita SBK dengan judul "Dinamika Konflik antara Persatuan Guru Republik Indonesia dan Partai Komunis Indonesia" dihapus dari Fajar Historia: Jurnal Ilmu Sejarah dan Pendidikan pada Volume 3 Nomor 1 2019 dengan alamat https://e-journal.hamzanwadi.ac.id/index.php/fhs/article/view/1684 karena Editor menemukan artikel dengan judul yang sama telah terbit di ISTORIA: Jurnal Pendidikan dan Sejarah pada Volume 16 Nomor 1 2020 dengan tautan url https://journal.uny.ac.id/index.php/istoria/article/view/28355. Artikel dipublish dalam rentang waktu berbeda dengan isi artikel yang sama. Oleh karena itu, setelah melewati pertimbangan Tim Editor demi menjaga kualitas dan integritas akademik artikel dimaksud kami cabut. Demikian untuk diketahui dan dimaklumi. Terima kasih 
Kualitas Produk, Lokasi, Dan Brand Image Sebagai Determinan Kepuasan Pelanggan Pada UMKM Berwish Coffee Bandar Lampung Prasetiyo, Angga; Warganegara, Tri Lestira Putri
Jurnal Ekonomi Manajemen Vol 11, No 2 (2025): November 2025
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v11i2.17907

Abstract

This study examines the determinants of customer satisfaction at Brewish Coffee, a local coffee shop MSME in Bandar Lampung, with a focus on product quality, location, and brand image. Despite the growing coffee shop industry in Indonesia, limited empirical studies have addressed how these three factors simultaneously shape customer satisfaction in local MSMEs, particularly in non-metropolitan cities such as Bandar Lampung. Using a quantitative associative approach, data were collected through questionnaires distributed to 100 respondents selected via the Slovin formula from a population of 37,400 customers. Multiple linear regression analysis was employed to test the hypotheses. The results show that location has a significant positive effect on customer satisfaction (p = 0.000), while product quality (p = 0.502) and brand image (p = 0.904) do not show significant partial effects. However, simultaneously, all three variables significantly influence customer satisfaction (p = 0.000), with an Adjusted R2 of 0.957. This study contributes empirical evidence on the dominant role of location in determining satisfaction within the local coffee shop context and offers practical implications for MSME operators in strengthening their competitive strategy.
Co-Authors Farida Farida SBK, Aulia Novemy Dhita Tri Lestira Putri Warganegara