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Pelaksanaan Rekrutmen, Seleksi dan Penempatan Kerja Karyawan (Studi pada Karyawan PT Gemala Kempa Daya) Risnawati Dewi; Bryan Givan; Slamet Heri Winarno
Jurnal Administrasi Bisnis Vol. 1 No. 1 (2021): Mei 2021
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.726 KB) | DOI: 10.31294/jab.v1i1.334

Abstract

Pelaksanaan rekrutmen karyawan sangat penting dalam mencari dan mendapatkan sumber daya manusia yang bermutu dan profesional. PT Gemala Kempa Daya adalah perusahaan investasi swasta domestic yang terjun di bidang otomotif dengan produk utamanya yaitu frame chassis dan press part,  dalam melakukan rekrutmen karyawan berdasarkan kebutuhan karyawan setiap tahunnya, karena ada pengurangan karyawan seperti meninggal dunia, pensiun, serta waktu kontrak per tahun. Tujuan penelitian ini adalah untuk mengetahui bagaimana prosedur pelaksanaan rekrutmen pada PT Gemala Kempa Daya, dan apa saja kendala yang terjadi serta solusinya. Metode penelitian menggunakan analisis deskriptif kualitatif, dengan pengumupulan data menggunakan metode  observasi, wawancara, dan dokumentasi. Berdasarkan hasil penelitian pada PT Gemala Kempa Daya, pelaksanaan rekrutmen dan seleksi melalui dua cara dalam rekrutmen karyawan, yaitu melalui sumber dari dalam (internal) dan sumber dari luar (eksternal) dengan menggunakan prosedur, antara lain: 1.Identifikasi kebutuhan, 2.People Review, 3.Contigency Plan, 4.Menyusun, merekap rekrutmen, 5.Proses seleksi (seleksi berkas pelamar, tes fisik I, tes fisik II, tes tertulis, tes psikotest, interview, tes kesehatan, training in class ) 6. Menginformasikan hasil seleksi, 7.Penempatan kerja. Kendala yang di hadapi yaitu pelamar yang tidak datang dan kurang teliti mengisi data pribadi di web. Cara mengatasi dengan mencari karyawan melebihi target dan member pengarahan pada pelamar.
ANALISIS PENGARUH PROFITABILITAS DAN LIKUIDITAS TERHADAP OPINI AUDIT GOING CONCERN Abdurrachman Abdurrachman; Rizky Amalia; Bryan Givan
Progress: Jurnal Pendidikan, Akuntansi dan Keuangan Vol 4 No 2 (2021): Progress: Jurnal Pendidikan Akuntansi dan Keuangan
Publisher : FKIP, Universitas Banten Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47080/progress.v4i2.1333

Abstract

Companies that receive a going concern audit opinion show events and conditions that would cause the auditor to doubt about the going concern of the company. This opinion can be used as an initial signal for users of financial statements to avoid mistakes when making a decision. Regarding the factors that influence going-concern audit opinion, many previous studies have been carried out. However, it has inconsistencies in the results of the study. Thus, the research aims to carry out retesting related "factors that influence going concern audit opinion". The variables tested include Profitability and Liquidity. The research sample uses manufactur companies in the consumer goods industry which were listed on the Indonesian Stock Exchange for the period 2018-2019. The sampling technique was purposive sampling, which obtained 102 companies’ data that matched the criteria. Logistic regression analysis was used to test the hypothesis of this study. Hypothesis testing results that partially the profitability and liquidity variables have no effect on going-concern audit opinion.
From Local to Global: How Digital Marketing Strategies Propel Small Businesses into International Markets Bryan Givan; Budhi Hery Pancasilawan
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.490

Abstract

In the rapidly evolving digital economy, small and medium sized enterprises (SMEs) are increasingly using digital marketing strategies to overcome traditional barriers to internationalization. However, despite growing accessibility to digital platforms, many SMEs struggle with strategic integration, limited technological readiness, and institutional constraints. This study investigates how digital marketing tools such as search engine optimization (SEO), social media, e-commerce, and customer relationship management (CRM) can be effectively leveraged to support SME international growth. The research adopts a qualitative methodology using literature review and thematic analysis of over twenty peer reviewed studies from 2020 to 2024, aimed at developing a conceptual model that maps the interaction between digital tools, internal mediating capabilities (digital trust and technological readiness), and external moderating factors (institutional barriers and market volatility). The findings indicate that while digital tools facilitate market visibility, customer engagement, and transactional efficiency, their success is significantly influenced by internal readiness and external conditions. The resulting conceptual model offers a comprehensive framework for SMEs to align their digital strategies with internationalization goals and highlights the role of policymakers in supporting digital infrastructure and capability development. This research contributes to both theory and practice by bridging digital marketing and international entrepreneurship, proposing a roadmap for sustainable global expansion through adaptive digital strategies.