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All Journal Journal of Economics, Business, & Accountancy Ventura Business and Finance Journal Accounting and Management Journal Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis The International Journal of Medical Science and Health Research The Indonesian Journal of General Medicine
Liliani .
Universitas Ciputra
Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health Veterinary

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Journal : Accounting and Management Journal

 1 
EVALUASI VALUE PROPOSITION PADA USAHA KECIL PARANI CAR WASH Anarta Pratama, Rinanda Bagus; Liliani, Liliani
JURNAL AKUNTANSI DAN MANAJEMEN Vol 1 No 1 (2017): July
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v1i1.69

Abstract

This study aimed to evaluate the Value Proposition in Parani Car Wash, a home-call car cleaning startup business. The Value Proposition is viewed as part of Osterwalder’s Business Model Canvas and the SWOT approach is used to describe and explain the current Value Proposition of Parani Car Wash. This research uses qualitative approach with descriptive analysis. Data collection method in this study is using semi-structured interview technique. There are 9 informants interviewed, consisting of two customers of the company, two of the owners of similar companies, an expert, and four managers of the company. The results of SWOT approach indicates the strength of the Value Proposition is aligned with the needs of customers, while the weakness is related to network. Opportunities are available regarding expansion of operational areas and service variants, but there are threats related to competition.
EVALUASI VALUE PROPOSITION PADA USAHA KECIL PARANI CAR WASH Anarta Pratama, Rinanda Bagus; Liliani, Liliani
JURNAL AKUNTANSI DAN MANAJEMEN Vol 1 No 1 (2017): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v1i1.69

Abstract

This study aimed to evaluate the Value Proposition in Parani Car Wash, a home-call car cleaning startup business. The Value Proposition is viewed as part of Osterwalder’s Business Model Canvas and the SWOT approach is used to describe and explain the current Value Proposition of Parani Car Wash. This research uses qualitative approach with descriptive analysis. Data collection method in this study is using semi-structured interview technique. There are 9 informants interviewed, consisting of two customers of the company, two of the owners of similar companies, an expert, and four managers of the company. The results of SWOT approach indicates the strength of the Value Proposition is aligned with the needs of customers, while the weakness is related to network. Opportunities are available regarding expansion of operational areas and service variants, but there are threats related to competition.
Co-Authors Agustina Anarta Pratama, Rinanda Bagus Anarta Pratama, Rinanda Bagus Anthony Budi Kusuma Antonius Juanta Christian B. Urbanus Christian Budiman Urbanus Fatmawati Fatmawati Irine Agnes Jessy Wiliana Kevin Kurniawan Sietohan Michael Prayogo Vincent Arnold Purnama Vincentius Renaldi Santoso Wiliana, Jessy Yoseph Richie Prayogo