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All Journal Jurnal Manajemen dan Bisnis Jurnal Manajemen dan Bisnis KUKIMA :Kumpulan Karya Ilmiah Manajemen
Manullang, Ida M
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENINGKATAN EFEKTIVITAS KINERJA DENGAN SISTEM REKRUTMEN, SELEKSI, KOMPETENSI DAN PELATIHAN PADA PT. DOS NI ROHA DISTRIBUTION MEDAN Sibatuara, Tyto Boima; Tarigan, Miska Irani; Sihombing, Sari Monang; Manullang, Ida M
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 4 Nomor 1 April 2025
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v4i1.4764

Abstract

PENGARUH PERSEPSI KUALITAS DAN KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG PASTA GIGI PEPSODENT ( Studi Kasus Mahasiswa Fakultas Ekonomi Unika Santo Thomas Sumatera Utara) Manullang, Ida M
Jurnal Manajemen dan Bisnis Vol 16 No. 1 Tahun 2016
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v16i1.125

Abstract

The purpose of this study to analyze the effect of price and reputation of the company to the perception of quality, and. influence perceptions of quality and customer satisfaction on buying interest again. Benefits Research, provide knowledge to the community, especially for those who want to engage in the business world and is related to the maintenance of the brand as well as maintaining the presence of the customer. For education. Contributing to the academic community about the importance of managing the variables that can affect the buying interest from consumers through the perception of quality and customer satisfaction. Total sample of 96 respondents, the method of collecting data through questioner and documentation, methods of data analysis by regression. The results of the first regression equation: PK = 10.034 + 0,873H + 0,17RP. This means that the variable price and the reputation of the Company has a positive influence on perception of quality. The correlation coefficient (r) = .743. The coefficient of determination (r2) = .552049, meaning that the variable Variable Price and Company Reputation able to explain 55.2% of the Quality Perception, while 44.8% are influenced by other factors. T value (price) is greater than t table means partially Price has a significant effect on the perception of quality. Corporate Reputation While the variable is not significant. F count> F table, then the variable price and the reputation of the Company has a significant influence simultaneously on Quality Perception. The results of the second regression equation: MBU = 6.227 + 0.018 + 0.705 KP PK means that the variable Perception Quality and Customer Satisfaction indicates a positive value towards Interests Buy Re. The correlation coefficient (r) = 0,703 meaning variable correlation Perception Quality and Customer Satisfaction toward Interests Buy Re have a strong relationship. The coefficient of determination of 0.490 or 49.0% variable Perception Quality and Customer Satisfaction able to explain to the Interests Buy Birthday while 51% are influenced by other factors. Tcount variable 0.378 Quality Perception is smaller than ttabel 1960. Then H0 and H1 accepted, meaning variable Quality Perception has no significant effect partially on Interests Buy Birthday while variable customer satisfaction significantly. F count larger than F table, then Ho is rejected and H1 accepted. Perception variable means Quality and Customer Satisfaction has a significant influence simultaneously towards Interests Buy Re. Based on the results of the study should the company need to increase the company's reputation through improved attributes offered through its products. and that companies need to improve the attributes offered by its products so that customers increasingly high quality of perception.
ANALISIS PENGARUH CITRA MEREK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN SIM CARD TELKOMSEL ( Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Katolik Santo Thomas Sumatera Utara ) Manullang, Ida M
Jurnal Manajemen dan Bisnis Vol 17 No. 1 Tahun 2017
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v17i1.137

Abstract

The purpose of this study to analyze the effect of brand image variables and customer satisfaction on customer loyalty Sim Card Telkomsel partially or simultaneously. Benefits of research, for the Academic. In addition to the literature and reference material for further research and for the Other Party. In addition to science and additional information on how to create customer loyalty. Number of samples of 60 respondents, method of data collection through questioner and documentation, method of data analysis with multiple regression The results of the first regression equation: LP = 3.503 + 0.246CM + 0.337KP This means that brand image and customer satisfaction have a positive influence on customer loyalty. The correlation coefficient (r) = .631. The coefficient of determination (r2) =. 398, meaning the variable of brand image and customer satisfaction able to explain equal to 39,8% while the rest equal to 60,2% explained by other variable outside this model. Based on the F test known the value of F = 15.672 significance 0.000
PENGARUH PERSEPSI KUALITAS DAN KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG PASTA GIGI PEPSODENT ( Studi Kasus Mahasiswa Fakultas Ekonomi Unika Santo Thomas Sumatera Utara) Manullang, Ida M
Jurnal Manajemen dan Bisnis Vol 16 No. 1 Tahun 2016
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v16i1.125

Abstract

The purpose of this study to analyze the effect of price and reputation of the company to the perception of quality, and. influence perceptions of quality and customer satisfaction on buying interest again. Benefits Research, provide knowledge to the community, especially for those who want to engage in the business world and is related to the maintenance of the brand as well as maintaining the presence of the customer. For education. Contributing to the academic community about the importance of managing the variables that can affect the buying interest from consumers through the perception of quality and customer satisfaction. Total sample of 96 respondents, the method of collecting data through questioner and documentation, methods of data analysis by regression. The results of the first regression equation: PK = 10.034 + 0,873H + 0,17RP. This means that the variable price and the reputation of the Company has a positive influence on perception of quality. The correlation coefficient (r) = .743. The coefficient of determination (r2) = .552049, meaning that the variable Variable Price and Company Reputation able to explain 55.2% of the Quality Perception, while 44.8% are influenced by other factors. T value (price) is greater than t table means partially Price has a significant effect on the perception of quality. Corporate Reputation While the variable is not significant. F count> F table, then the variable price and the reputation of the Company has a significant influence simultaneously on Quality Perception. The results of the second regression equation: MBU = 6.227 + 0.018 + 0.705 KP PK means that the variable Perception Quality and Customer Satisfaction indicates a positive value towards Interests Buy Re. The correlation coefficient (r) = 0,703 meaning variable correlation Perception Quality and Customer Satisfaction toward Interests Buy Re have a strong relationship. The coefficient of determination of 0.490 or 49.0% variable Perception Quality and Customer Satisfaction able to explain to the Interests Buy Birthday while 51% are influenced by other factors. Tcount variable 0.378 Quality Perception is smaller than ttabel 1960. Then H0 and H1 accepted, meaning variable Quality Perception has no significant effect partially on Interests Buy Birthday while variable customer satisfaction significantly. F count larger than F table, then Ho is rejected and H1 accepted. Perception variable means Quality and Customer Satisfaction has a significant influence simultaneously towards Interests Buy Re. Based on the results of the study should the company need to increase the company's reputation through improved attributes offered through its products. and that companies need to improve the attributes offered by its products so that customers increasingly high quality of perception.
ANALISIS PENGARUH CITRA MEREK DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN SIM CARD TELKOMSEL ( Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Katolik Santo Thomas Sumatera Utara ) Manullang, Ida M
Jurnal Manajemen dan Bisnis Vol 17 No. 1 Tahun 2017
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v17i1.137

Abstract

The purpose of this study to analyze the effect of brand image variables and customer satisfaction on customer loyalty Sim Card Telkomsel partially or simultaneously. Benefits of research, for the Academic. In addition to the literature and reference material for further research and for the Other Party. In addition to science and additional information on how to create customer loyalty. Number of samples of 60 respondents, method of data collection through questioner and documentation, method of data analysis with multiple regression The results of the first regression equation: LP = 3.503 + 0.246CM + 0.337KP This means that brand image and customer satisfaction have a positive influence on customer loyalty. The correlation coefficient (r) = .631. The coefficient of determination (r2) =. 398, meaning the variable of brand image and customer satisfaction able to explain equal to 39,8% while the rest equal to 60,2% explained by other variable outside this model. Based on the F test known the value of F = 15.672 significance 0.000
PENGARUH KEPEMIMPINAN, PENGEMBANGAN KARIR DAN HUMAN RELATION TERHADAP KINERJA KARYAWAN PADA KANTOR OTORITAS BANDAR UDARA WILAYAH II KUALANAMU Simanjuntak, Hotman Saniapoh; Sitanggang, Darna; Sihombing, Sarimonang; Manullang, Ida M
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 3 Nomor 2 Oktober 2024
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v3i2.4228

Abstract

The aim of this research is to find out and explain Leadership, Career Development and Human Relations on Employee Performance at the Kualanamu Region II Airport Authority Office. namely in the form of a statement that is accompanied by previous alternative answers, so that respondents can choose one of the alternatives. The techniques used in this research include validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, hypothesis testing (F test and t test) and coefficient of determination analysis. Data analysis in this research uses SPSS version 25. From the research results This shows that the multiple linear regression equation where: Y = 1,218+ 0,310X1 + 0,425X2 + 0,224X3 Leadership, Career Development, and Human Relations variables together (simultaneously) have a positive and significant effect on employee performance at the Kualanamu Region II Airport Authority Office. While partially showing that leadership has a positive and significant effect on employee performance at the Kualanamu Region II Airport Authority Office with a multiple regression coefficient value of 0.310 and a significant value of 0.003 <0.05 (smaller than the error tolerance value), career development has a positive and significant effect on employee performance at the Kualanamu Region II Airport Authority Office with a multiple regression coefficient value of 0. 425 and a significant value of 0.000 <0.05 (smaller than the error tolerance value), 425 and a significant value of 0.000 <0.05 (smaller than the error tolerance value), human relations have a positive and significant effect on employee performance at the Kualanamu Region II Airport Authority Office with a multiple regression coefficient value of 0.224 and a significant value of 0.007 <0.05 (smaller than the error tolerance value).
Co-Authors Sibatuara, Tyto Boima Sihombing, Sari Monang Sihombing, Sarimonang Simanjuntak, Hotman Saniapoh Sitanggang, Darna Tarigan, Miska Irani