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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah METHONOMI Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Supply Chain Management Jurnal Manajemen dan Bisnis Jurnal Riset Akuntansi dan Keuangan PITIN Jurnal Mantik Jurnal Informatika Ekonomi Bisnis Jurnal Manajemen International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Journal of Sustainable Tourism and Entrepreneurship International Journal of Environmental, Sustainability, and Social Science Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Quantitative Economics and Management Studies Berajah Journal Jurnal Manajemen dan Bisnis Kontigensi: Jurnal Ilmiah Manajemen Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Prosiding Konferensi Nasional PKM-CSR eMBeJi : Manajemen dan Bisnis Jurnal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Akuntansi Jurnal Informatika Ekonomi Bisnis Escalate : Economics and Business Journal KUKIMA :Kumpulan Karya Ilmiah Manajemen
Tarigan, Miska Irani
Unknown Affiliation
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Transportation Other

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ANALISIS POSITIONING E-COMMERCE DENGAN METODE MULTI DIMENSIONAL SCALING Miska Tarigan; Parapat Gultom
Jurnal Ilmiah METHONOMI Vol 4, No 1 (2018)
Publisher : Fakultas Ekonomi Universitas Methodist Indonesia

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Abstract

E-commerce is experiencing rapid growth, the emergence of e-commerce cannot be ignored and all of them provide optimal service by seeking to provide services to the targeted group. In this paper the author discussed e-commerce positions that exist in Indonesia among students. The questionnaires were distributed to 68 students. Data is processed by a multidimensional scale method. Evidence of the tools used already fitted generated Stress 0.104 and RSQ 0.99. The Euclidean model shows the centralized e-commerce positioning, only the TokoPedia.com e-commerce slightly separated from the e-commerce clusters. While positioning attributes spread evenly around e-commerce positions with almost the same distance. The services provided by e-commerce are almost the same to consumers. Therefore, each e-commerce needs to increase the element of uniqueness or differentiation strategy to product or service.
KAJIAN TEORETIS TENTANG HUBUNGAN KUALITAS LAYANAN DAN CITRA PERUSAHAAN Miska Irani Tarigan
JURNAL MANAJEMEN Jurnal Manajemen Volume 4 Nomor 1 (2018)
Publisher : Sekolah Tinggi Ilmu Ekonomi-LMII Medan

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Abstract

Pelayanan merupakan salah satu usaha yang dapat dijadikan dasar untuk membuat perbedaan dengan perusahaan lain. Bentuk pelayanan yang dilakukan perusahaan yang satu dapat berbeda dengan perusahaan lain. Setiap perusahaan berusaha menarik minat konsumen agar kemudian menjadi konsumen yang loyal. Dampak dari pelayanan yang baik dan dapat melebihi harapan konsumen akan menciptakan kepuasan konsumen yang dapat mendorong pada tingkat kepercayaan dan loyalitas konsumen terhadap suatu produk secara tidak langsung kepada perusahaan berupa peningkatan citra perusahaan. Penelitian ini bertujuan untuk melakukan kajian teoretis tentang hubungan kualitas layanan dan citra perusahaan.
Antecedents of destination brand experience Miska Irani Tarigan; Arlina Nurbaity Lubis; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 2 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i2.428

Abstract

Purpose: The tourism sector is the leading sector for Indonesia's foreign exchange earnings. The Indonesian government has established six National Tourism Strategy Areas, including Lake Toba, North Sumatra. Development in the Lake Toba tourist area has been carried out, but it does not automatically bring tourists to visit the Lake Toba Tourism Area. The researcher intended to know the factors of the tourist brand experience in Lake Toba. Therefore, this study aims to confirm the factors obtained from a literature study. Research methodology: The research methodology used is a qualitative study, namely Focus Group Discussion. Participants in the Focus Group Discussion are Government Representatives, Tour Guides, Travel Agencies, and domestic tourists' representatives. Results: The study results should add to the Tourist Self-expression as a new precursor to the destination brand experience. Limitation: The study did not involve hospitality and other relevant governments to gain a broader perspective. Contribution: The results of this study hope to contribute to references for tourism marketing. Keywords: Brand experience, Destination branding, Tourism marketing, Lake Toba
ISTEM PENDUKUNG KEPUTUSAN PENERIMAAN BEASISWA MAMRE GEREJABATAK KARPROTESTAN(GBKP) DENGAN METODE TOPSIS Miska Irani Tarigan; Yosi Latersia Sitepu
PUBLIKASI ILMIAH TEKNOLOGI INFORMASI NEUMANN (PITIN) Volume 1 Nomor 1 Tahun 2016
Publisher : UPPM

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Abstract

Scholarship is one of the program to helpease the students on paying tuition fees, but mistake is happen frequently on deciding who deserve the scholarship because it is still done manually and there is no certain criteria about which student supposed to get a scholarship To avoid the wrong decision about scholarships,there is a need of a Decision Support System.One method that can be used for decision support system is Topsis. The research is done by finding the weights for each attribute, and then made the ranking process that will determine the optimal alternative. The result of this research is more precise thanthe manual system is used for this to scholarship recipients.
SISTEM PENDUKUNG KEPUTUSAN PENERIMA BEASISWA DENGAN METODE ANALYTIC HIERARCHY PROCESS (AHP) Miska Irani Br Tarigan; Reza Suranta Barus
PUBLIKASI ILMIAH TEKNOLOGI INFORMASI NEUMANN (PITIN) Volume 2 Nomor 2 Tahun 2017
Publisher : UPPM

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Abstract

Giving scholarships to students is done objectively. This requires a logical decision-making plan and is needed from several criteria needed. This research will approve and build support system applications for scholarship recipients. Where, the application that is built will use the VB.NET programming language and MySQL database. The criteria used were the Grade Point Average (GPA), Semester, Academic Potential Test (TPA), Interview, Parent Income. This study uses the Analytic Hierarchy Process (AHP) method, where scholarship recipients will be determined based on the highest score. Scholarships approved are BBP and PPA.
A Study of Supply Chain Management for Preliminary Destination Brand Experience in North Sumatera, Indonesia Miska Irani Tarigan; Arlina Nurbaity Lubis; Endang Sulistya Rini; Beby Karina F. Sembiring
International Journal of Supply Chain Management Vol 9, No 4 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

The development of tourism places is getting more attention in current era especially Lake Toba, North Sumatera, Indonesia. It aims to attracts many tourists. As one way to differentiate the identity of a product or service is by the brand. The brand experience emerges as an essential and effective in management and marketing. Thus, this study consider the brand experience as a factor in market competition. In conjuction with the issue, this study aims to identify the supply chain management for preliminary destination brand experience In North Sumatera, Indonesia. This quantitative study designed using the library, literature reviews and others relevance source. The data analyzed using the Matrix Strategic Position and Action Evaluation (SPACE). The results of the analysis found that the environmental stability of Lake Toba as tourism area categorized as medium position. Also, using the inelastic dimension of environmental stability (pricing), we found that the Lake Toba is still a tourist choice. In addition, the experience as the value of excellence to increase the tourist satisfaction.
The Effect Of Social Media-Based Promotion On Tourism Decisions-Making Miska Irani TARIGAN; Anitha Paulina TINAMBUNAN
International Journal of Environmental, Sustainability, and Social Science Vol. 3 No. 2 (2022): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v3i2.328

Abstract

This study aimed to determine the social media promotion effect on travel decisions. This research design is survey research. The population in this study was people who searched for tourist information and made travel decisions. The sampling techniques in this study used purposive sampling with 110 samples. The data collection technique used a questionnaire tested for validity and reliability. The data analysis technique used to answer the research hypothesis is a simple regression test. This research indicates that there was a positive effect of social media promotion on travel decisions. The results of this study were the coefficient of determination (R2) which is 66.2%, the results of the Fcount test are 211.612 with a significance value of 0.000, then the t-count results are 14.547 with a significance value of 0.000. These results show that promotion through social media simultaneously and significantly influences travel decisions.
Perencanaan Bisnis sebagai Kompas Bagi Wirausahawan Pemula Pandapotan Sitompul; Miska Irani Tarigan; Elvin Susanto Telaumbanua
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 5 (2022): PERAN PERGURUAN TINGGI DAN DUNIA USAHA DALAM AKSELERASI PEMULIHAN DAMPAK PANDEMI
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v5i0.1605

Abstract

The background of writing this community service and CSR activity is the importance of a business plan for novice entrepreneurs in starting the business they are engaged in as a guide in running a business. The problem in this research is how is a simple, good and correct business plan for novice entrepreneurs? The purpose of this community service and CSR activity is to provide strengthening of knowledge and skills in terms of simple, good and correct business planning to novice entrepreneurs. The participants of this workshop were 20 students of the Catholic University of Santo Thomas who had graduated from the Entrepreneurship course and were interested in becoming novice entrepreneurs. The method used in this training is the workshop method. This workshop activity is funded from CSR funds of business companies operating in North Sumatra Province. The result of this training activity is the production of business proposals for budding entrepreneurs that can be directly implemented in the business world.
Influence of Brand Loyalty and Perceived Quality Analysis on Consumer Purchase Decisions Muhammad Hery Santoso; Jefri Putri Nugraha; Nawiyah Nawiyah; Etty Zuliawati Zed; Miska Irani Tarigan
Quantitative Economics and Management Studies Vol. 4 No. 3 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems1635

Abstract

The purpose of this research is to analyze the effect of brand loyalty and perceived quality on consumer purchasing decisions. The research design used in this study uses a quantitative associative method. Based on the results of data analysis that has been carried out in the first hypothesis (H1), which states that brand loyalty has a positive and significant effect on consumer purchasing decisions, the t-count value of 8,197 is greater than the t-table value, which is 1,666, testing the second hypothesis (H2), which states that perceived quality has a positive and significant effect on consumer purchasing decisions obtained by a t-count value of 10,769 greater than the t-table value of 1,666, which means that brand loyalty and perceived quality have a positive and significant effect on consumer purchasing decisions, while the R-square value is obtained by 0.616 which states that brand loyalty and perceived quality variables influence consumer purchasing decisions by 61.60% and the remaining 38.40% are influenced by other variables.
The Comparison Analysis of Brand Association, Brand Awareness, Brand Loyalty and Perceived Quality of Two Top of Mind Camera Products Revi Sesario; Nugroho Djati Satmoko; Errie Margery; Yusi Faizathul Octavia; Miska Irani Tarigan
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1058

Abstract

The purpose of this research is to compare the brand equity of Canon and Nikon cameras, which includes brand recognition, brand affinity, perceived quality, and brand loyalty. In this study, samples were drawn utilizing a non-probability sampling method and quota sampling strategy. A questionnaire with 27 statement items was utilized to gather data for the study, and 60 respondents were given it. Discriminant analysis has been used as the analytical technique in this work. The study's findings indicate that when the four aspects are taken together, there are variations in the brand equity of Canon and Nikon cameras. While the brand awareness factors for the two items are comparable, brand association variables, perceived quality, and brand loyalty are different.
Co-Authors Alfons Depari, Oyke Anitha P. Tinambunan Anitha Paulina Tinambunan Anitha Paulina Tinambunan Arlina Nurbaity Lubis Arlina Nurbaity Lubis Arlina Nurbaity Lubis Aulia Kusuma Wardani Ayu Teresia Hutauruk Badri, Juarsa Bambang Supriyadi Beby Karina F. Sembiring Beby Karina F.S Beby Karina Fawzeea Sembiring Beby Karina Fawzeea Sembiring Br Sibagariang, Oktaviana Gracella Butar-butar, Hana Putri Cucu Hodijah Djoko Surahmat Donalson Silalahi Elvin Susanto Telaumbanua Endang Sulistya Rini Errie Margery Errie Margery Errie Margery Esli Silalahi Esli Silalahi Etty Zuliawati Zed Guteres, Juniana P Hendrayani, Eka Imanuel Tarigan Jefri Putri Nugraha Juniana P Guteres Kornel Munthe Lusiah Lusiah Manullang, Ida M Margery, Errie Mazzlida Mat Deli Mohamad Sajili Muhammad Hery Santoso Munthe, Andika Supriadi Nauli, Harum Nauli, Mawar Nawiyah Nawiyah Ndruru, Tomas Edin S. Nugroho Djati Satmoko Oslan Juliana Simbolon Pangaribuan, Jonner Parapat Gultom Parhusip, Poltak T. Purba, Betniar Revi Sesario Reza Suranta Barus Rezky Nurbakti Santa Atasya Gurning SAUT PURBA Siahaan, Renni Novia Sibatuara, Tyto Boima Sihombing, Irnawati Sihombing, Sari Monang Silalahi, Donalson Simangunsong, Ruben Simbolon, Oslan Juliana Sinaga, Ria Veronica Sinar Ritonga Sirait, Ritawati Siregar, Ade Perdana Sitanggang, Abdonsius Sitanggang, Darna Sitanggang, Lestari Sitanggang, Lestari Pratiwi Sitompul, Pandapotan SITUMORANG, Melviola Situmorang, Paulina Octavia Sulistyo Budi Utomo Suprianto, Ghalib Suriyani Sinaga, Irma Suryathi, Wayan Tambunan, Putri Handini Trisanti, Ayu Yosi Latersia Sitepu Yusi Faizathul Octavia