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All Journal Proceedings of International Conference on Multidiciplinary Research Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya
Damanik, Darwin S.H.
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Strategy for Strengthening Creative Economy Based on Digital Entrepreneurship Through the Pentahelix Model in Deli Serdang Regency (Case Study in Percut Sei Tuan District) Siregar, Dina Arfianti; Nizma, Cut; Damanik, Darwin S.H.
International Conference on Multidisciplinary Research Vol 4, No 1 (2021): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.84 KB) | DOI: 10.32672/pic-mr.v4i1.3759

Abstract

The purpose of this research is to find out the obstacles faced by business actors in strengthening the creative economy and determine what strategies are most appropriate in strengthening the creative economy. This type of research is a qualitative research with 15 research informants. Through interactive data analysis with interview techniques and focus group discussions, information related to the object of research was obtained. The results of the study show that there are obstacles faced by business actors, namely the inability to sell products using digital technology due to lack of knowledge and understanding of digital entrepreneurship, limited raw materials, lack of business capital, the role of media in online marketing and promotion has not been maximized, collaboration is not optimal between academics, business, government, community and media. The best strategy that can be applied is a growth strategy through the role of the government which is enthusiastically hold digital entrepreneurship training to improve marketing skills of business actors and sales volume, actively make promotion via digital marketing that can reach a larger number of target audiences, improve product quality, increase motives and product characteristics through innovation and creativity, actively hold exhibitions and marketing events, and conduct optimal collaboration between academics, business, government, communiy and media. Keywords: creative, digital entrepreneurship, pentahelix model
Pemanfaatan Limbah Pertanian dan Peternakan Sebagai Pupuk Kompos Simbolon, Bernadetta Anita Jerry; Sitanggang, Ernie Shinta Yosephine; Damanik, Darwin S.H.; Heddy, Heddy; Naibaho, Dameria
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 2 No. 2 (2021): Edisi November 2021
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (759.274 KB) | DOI: 10.51510/madiya.v2i2.707

Abstract

Pengabdian Kemitraan Masyarakat (PKM) adalah Program Pengabdian kepada masyarakat yang ditujukan untuk membantu masyarakat yang sangat membutuhkan. Para ibu yang tergabung dalam wadah Wanita Katolik Ranting 4 Suka Maju, merupakan masyarakat yang tidak produktif secara ekonomi. Dengan kegiatan PKM ini diharapkan dapat memberi manfaat bagi mitra. Adapun tujuan kegiatan ini adalah hendak melaksanakan pengabdian masyarakat kepada para ibu yang tergabung dalam Wanita Katolik Ranting 4 Suka Maju, Tanjung Selamat, Kecamatan Medan Selayang dengan mengadakan penyuluhan dan pembuatan pupuk kompos yang dibimbing langsung oleh narasumber di bidang pertaniam. Adapun kegunaan pupuk kompos bisa sebagai pengganti pupuk kimia yang harganya jauh lebih mahal dan sering langka di pasar, sehingga limbah pertanian dan peternakan yang selama ini sebagai bahan buangan itu tidak lagi menjadi limbah yang mencemari lingkungan. Juga pupuk kompos bisa dijual menjadi sumber pendapatan bagi kas perkumpulan, sehingga para ibu di Wanita Katolik Ranting 4 Suka Maju diharapkan menjadi produktif secara ekonomi. Pada kegiatan ini, TIM PKM menyerahkan satu unit mesin pencacah limbah pertanian kepada mitra, untuk memudahkan mitra memproses pembuatan kompos. Diharapkan mitra dapat memanfaatkan pengetahuan yang diberikan dan menggunkan mesin pencacah dengan baik. PKM is a community service program aimed at helping communities in need. Women who are members of the Wanita Katolik Ranting 4 Suka Maju are people who are not economically productive. With this PKM activity, it is hoped that it can provide benefits for partners. The purpose of this activity is to carry out community service to women who are members of Wanita Katolik Ranting 4 Suka Maju, Tanjung Selamat, Medan Selayang Subdistrict by holding counseling and making compost which is directly guided by resource persons in the agricultural sector. The use of compost can be used as a substitute for chemical fertilizers, which are much more expensive and are often scarce in the market, so that agricultural and livestock waste that has been used as a waste material will no longer be a waste that pollutes the environment. Also, compost can be sold as a source of income for the association's treasury, so the Wanita Katolik Ranting 4 Suka Maju are expected to be economically productive. In this activity, the PKM TEAM handed over a unit of the agricultural waste chopper to partners, to make it easier for partners to process compost making. It is hoped that partners can take advantage of the knowledge provided and use the enumerator well.
Co-Authors Cut Nizma Dina Arfianti Siregar Heddy Heddy, Heddy Naibaho, Dameria Simbolon, Bernadetta Anita Jerry Sitanggang, Ernie Shinta Yosephine