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All Journal Jurnal Masyarakat Informatika Diponegoro Journal of Management
Fu'adi, Dhena Kamalia
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Computer Science & IT Decision Sciences, Operations Research & Management

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PERILAKU PEMAIN DAN NIAT BELI UNTUK PEMBELIAN ITEM GAME PADA GAME GENSHIN IMPACT Setiawan, Rizky Ilham; Bayu Dirgantara, I Made; Fu'adi, Dhena Kamalia
Diponegoro Journal of Management Volume 12, Nomor 4, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT Genshin Impact is a game that belongs to the Massively multiplayer online role playing game (MMORPG) genre, where this game has become an important component in electronic business. The total revenue generated from this game worldwide is around $114.8 billion in 2020 and in 2022 it will rise to $164.3 billion. Because income is quite high, it is very important to understand how players will provide value in playing Genshin Impact and what factors will influence the relationship between buying interest in Genshin Impact. This research was conducted using a questionnaire method using a purposive sampling technique on 100 people who are members of the Antar Gamer Discord server. Then the data analysis method used is Structural Equation Modeling (SEM) with an analysis tool in the form of Partial Least Squares (PLS). The purpose of this study is to examine the factors that influence players' purchase intentions towards the Genshin Impact game and to examine the effect of flow on Genshin Impact's purchase intention and to analyze the moderating role of buying pleasure on the relationship between flow and purchase intention in the Genshin Impact game. The results show that skill and telepresence playing the Genshin Impact game have a positive effect on flow. In addition, the flow of the Genshin Impact game also has a positive effect on purchase intention, where this relationship can also be mediated by Continuance intention.
A Comparative Analysis of the CRITIC and Entropy Methods for Objective Weighting of Priority Criteria Dwi Putri Ariyanti, Yunila; Fu'adi, Dhena Kamalia
Jurnal Masyarakat Informatika Vol 16, No 2 (2025): Issue in Progress
Publisher : Department of Informatics, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jmasif.16.2.73143

Abstract

Various criteria weighting methods are available, and this study aims to compare the Criteria Importance Through Inter Criteria Correlation (CRITIC) and Entropy methods to determine the criteria weights. This case study focuses on identifying priority customers from 2 years of sales transactions in an online retail company, which processes more than 1 million transactions with 8 features. The researcher selected 100 high-value customers as alternative data, prioritizing research efficiency and high-value insights. Four criteria were set for customer prioritization. Sensitivity analysis was conducted using the Additive Ratio Assessment (ARAS) method to measure the stability of the method. The CRITIC method produced balanced weights (0.23-0.27), while Entropy produced more variable weights, with C3 being the largest criterion weight with a value of 0.46, indicating its strong dependence on the data distribution. Sensitivity analysis revealed that the Entropy-ARAS method was more sensitive to weight changes (75.11134%) in this customer prioritization case compared to the CRITIC-ARAS method (56.95372%).
Co-Authors Bayu Dirgantara, I Made Dwi Putri Ariyanti, Yunila Setiawan, Rizky Ilham