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All Journal Sociality: Journal of Public Health Service Public Health And Medicine Journal (PAMA)
Musyawir, Andi Khairul
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Health Professions Neuroscience Nursing Public Health Social Sciences Veterinary

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PENGARUH FAKTOR PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PELAYANAN DI INSTALASI RAWAT INAP RSUD HAJI MAKASSAR Musyawir, Andi Khairul
Public Health and Medicine Journal Vol 2 No 2 (2024): PAMA Edisi Juni
Publisher : Institute Laboratory of Research and Statistics Centre

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Abstract

Background. The decision-making process for purchasing healthcare services involves a complex evaluation of available alternatives, influenced by factors such as perception, attitudes, and social, cultural, personal, and psychological factors. This study aims to identify and analyze the impact of consumer behavior factors on the purchase decisions for inpatient services at RSUD Haji Makassar. Consequently, this research is expected to provide valuable insights for the hospital to improve service quality and marketing strategies to retain and attract consumer interest. Method. This study employs a quantitative approach with a survey design to collect data from respondents who are general patients that have used inpatient services at RSUD Haji Makassar. The sample consists of 88 respondents, and data analysis is conducted using chi- square analysis. Results. The findings indicate a significant influence of cultural factors on purchase decisions at the Inpatient Installation of RSUD Haji Makassar. There is also a significant effect of social factors on purchase decisions. Personal factors have a significant impact on purchase decisions, and psychological factors significantly influence purchase decisions at RSUD Haji Makassar. Conclusion. Cultural, social, personal, and psychological factors all significantly affect the purchase decisions for healthcare services at the inpatient installation of RSUD Haji Makassar. Recommendation: Develop services tailored to individual patient needs and preferences, including flexible care options. Address patient concerns, maintain high healthcare service standards, and build consumer trust by consistently providing excellent service.
Outpatient experiences with the mobile JKN queuing system: Patient satisfaction at a hospital in Makassar Musyawir, Andi Khairul; Maturbongs, Cesilia Indriayu
SAMATA JOURNAL OF PUBLIC HEALTH SCIENCE Volume 4, Issue 2, March-August 2025
Publisher : Program Studi Kesehatan Masyarakat UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/sociality.v4i2.60465

Abstract

Recent advancements in healthcare technology have introduced innovations such as the Mobile JKN queuing system, designed to streamline outpatient registration and enhance patient convenience. However, there remains a gap in understanding patient experiences and satisfaction with these digital interventions in rural hospital settings. This study aimed to explore and describe outpatient experiences using the Mobile JKN queuing system and assess satisfaction levels at Stella Maris Hospital in Makassar. A qualitative phenomenological approach was employed, involving in-depth interviews, observation, and documentation with outpatients, BPJS officers, and outpatient department leaders. Findings revealed diverse patient experiences, with some respondents expressing appreciation for reduced on-site waiting times, while others were dissatisfied due to extended waiting despite app registration. Additional factors influencing satisfaction included lack of social interaction, inaccurate information, inconsistent scheduling, and limited doctor availability. Relational, functional, and service integration issues contributed to negative perceptions and identified existing gaps in the digital queuing system. These insights underscore the need for ongoing evaluation and targeted improvements in digital health service delivery in rural areas, with implications for optimizing patient-centered care and technology adoption.
Co-Authors Maturbongs, Cesilia Indriayu