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All Journal International Journal of Social Service and Research Melati: Jurnal Media Komunikasi Ilmu Ekonomi
Bakhri, Saeful
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Enhancing Customer Loyalty: Optimizing Barista and Store Atmosphere for Increased Customer Satisfaction Alfiansyah, Rifky; Pamungkas, Rafly Abdi; Bakhri, Saeful; Romdonny, Jefry
International Journal of Social Service and Research Vol. 4 No. 01 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i01.657

Abstract

The aim of this study was to investigate the impact of store atmosphere and baristas on customer loyalty, mediated by customer satisfaction as an intervening variable. The study was conducted with the hope of enhancing customer loyalty in coffee shops located in the city of Cirebon. Convenience sampling was employed in this study. The primary data was collected by distributing questionnaires to 115 consumers in coffee shops located in Cirebon city. The data was analysed using partial least squares (SEM-PLS) structural equation modelling with the Smart-PLS 3.0 application. The study's results indicate that the store's atmosphere has a positive impact on customer satisfaction and loyalty. Additionally, the barista variable was found to have a positive effect on customer satisfaction and loyalty. It was found that the customer satisfaction variable mediated the relationship between store atmosphere and baristas on customer loyalty. Achieving customer loyalty is not solely dependent on the store atmosphere and baristas. It is important to explore other variables that can contribute to this goal. Future researchers should investigate these variables further.
Keuntungan dan Resiko Cloud Accounting dalam Akuntansi Syariah: Tinjauan Literatur Safarah, Nayla; Dilma Septi Afriani, Seli; Bakhri, Saeful; Arwani, Agus
Jurnal Media Komunikasi Ilmu Ekonomi Vol 42 No 1 (2025): MELATI: Jurnal Media Komunikasi Ilmu Ekonomi Juni 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58906/melati.v42i1.223

Abstract

Penelitian ini bertujuan mengkaji keuntungan dan risiko penerapan cloud accounting dalam akuntansi syariah serta menganalisis keterkaitannya dengan prinsip-prinsip dasar syariah, seperti keadilan (al-‘adl), transparansi (al-idzhar), dan larangan riba. Metode yang digunakan adalah kualitatif dengan pendekatan studi literatur terhadap delapan artikel ilmiah terbitan tahun 2019-2024 yang diakses melalui Google Scholar. Studi kasus penerapan cloud accounting pada Bank Muamalat Indonesia digunakan untuk memperkuat analisis dengan ilustrasi empiris. Hasil kajian menunjukkan bahwa cloud accounting berkontribusi signifikan terhadap efisiensi operasional, peningkatan akuntabilitas, dan kolaborasi lintas pihak dalam lembaga keuangan syariah. Keuntungan ini tercermin dalam otomatisasi pelaporan, akses data real-time yang merata, serta kemampuan integrasi audit syariah secara digital, yang mendukung prinsip dasar syariah. Penggunaan cloud accounting juga mengandung risiko tertentu, seperti ketergantungan pada vendor, ketimpangan akses akibat rendahnya literasi TI, serta potensi gharar (ketidakpastian) dalam akad layanan cloud yang tidak transparan. Risiko-risiko ini dapat melemahkan keadilan informasi, memperburuk ketidakjelasan hak atas data, dan bertentangan dengan nilai-nilai syariah. Oleh karena itu, efektivitas cloud accounting dalam sistem keuangan syariah hanya dapat tercapai jika prinsip-prinsip Islam diinternalisasi sejak awal melalui sharia by design dan didukung oleh tata kelola risiko yang baik.
Co-Authors Agus Arwani Alfiansyah, Rifky Dilma Septi Afriani, Seli Pamungkas, Rafly Abdi Romdonny, Jefry Safarah, Nayla