Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Business, Law, and Education International Journal of Social Service and Research Journal of Social Sciences and Cultural Study
Alfiansyah, Rifky
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Enhancing Customer Loyalty: Optimizing Barista and Store Atmosphere for Increased Customer Satisfaction Alfiansyah, Rifky; Pamungkas, Rafly Abdi; Bakhri, Saeful; Romdonny, Jefry
International Journal of Social Service and Research Vol. 4 No. 01 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i01.657

Abstract

The aim of this study was to investigate the impact of store atmosphere and baristas on customer loyalty, mediated by customer satisfaction as an intervening variable. The study was conducted with the hope of enhancing customer loyalty in coffee shops located in the city of Cirebon. Convenience sampling was employed in this study. The primary data was collected by distributing questionnaires to 115 consumers in coffee shops located in Cirebon city. The data was analysed using partial least squares (SEM-PLS) structural equation modelling with the Smart-PLS 3.0 application. The study's results indicate that the store's atmosphere has a positive impact on customer satisfaction and loyalty. Additionally, the barista variable was found to have a positive effect on customer satisfaction and loyalty. It was found that the customer satisfaction variable mediated the relationship between store atmosphere and baristas on customer loyalty. Achieving customer loyalty is not solely dependent on the store atmosphere and baristas. It is important to explore other variables that can contribute to this goal. Future researchers should investigate these variables further.
Halal Certification, Halal Awareness, and Product Quality: A Three-Way Interaction and its Influence on Purchase Intention for MSME Products Alfiansyah, Rifky
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.558

Abstract

This study seeks to explore how Halal Certification, Halal Awareness, and Product Quality impact the purchase intentions of MSMEs in Cirebon, utilizing quantitative methodologies. The data were meticulously analyzed using statistical procedures and purposive sampling. The study utilized SmartPLS 3 software to assess the theoretical framework. The investigation's outcomes reveal that Halal Certification and Halal Awareness exert a substantial and positive influence on Purchase Intention. Construct validity was verified, incorporating assessments of both convergent and discriminant validity, while construct reliability was evaluated by conducting tests for internal consistency. Bootstrapping methods were employed to execute significance assessment. Concurrently, it was observed that Product Quality notably boosts Purchase Intention. For stakeholders and academics associated with MSMEs, these results provide essential understanding into how Purchase Intention can be understood and improved by examining the impacts of Halal Certification, Halal Awareness, and Product Quality.
The Effect of Working Hours on Occupational Health and Safety Mediated by Work Stress: A Study on Grab Drivers in Kuningan City ALFIANSYAH, Rifky
Journal of Social Sciences and Cultural Study Vol. 1 No. 1 (2023): Journal of Social Sciences and Cultural Study (November - February 2024)
Publisher : PT Batara Swastika Harati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61857/jsscs.v1i1.40

Abstract

This study aimed to investigate the impact of working hours on the occupational health and safety of online transportation drivers mediated by work-related stress. The research was conducted to reduce the number of accidents involving online transportation drivers. This research employs associative quantitative research based on data that can be calculated to produce an evaluation. Eighty internet transportation drivers in kuningan City were given questionnaires to complete to gather primary data. The data was analyzed using structural equation modeling (SEM) for model and hypothesis testing with PLS 3.0 statistical software. The results indicate that working hours and stress significantly affect employee occupational safety and health. Additionally, working hours impact work stress. This study found that work stress may mediate the impact of working hours on occupational health and safety. Injuries or illnesses sustained at work may result from the stress experienced by driver-partners due to long working hours. The study's findings can help Grab and other online drivers organize their working hours to reduce work-related stress and, ideally, maintain safety.
Strategi Peningkatan Brand Awareness Untuk Membentuk Brand Recognition dan Brand Identity Pada UMKM Di Desa Kebonturi Alfiansyah, Rifky
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.2765

Abstract

Usaha Kecil dan Menengah (UMKM) mempunyai peranan penting dalam perekonomian Indonesia. Dengan penyerapan tenaga kerja terbesar, menjadikan UMKM sebagai elemen terpenting dalam roda ekonomi masyarakat, dimana mayoritas pelaku usaha merupakan persentase terbesar di Indonesia. Namun pelaku UMKM kerap mengalami persoalan yaitu minimnya pemahaman akan pentingnya identitas merek bagi keberlangsungan bisnis mereka atau rendahnya kepekaan terhadap merek atau brand awareness. Penulis berupaya melaksanakan pengabdian pemberdayaan UMKM dengan tujuan meningkatkan Brand Awareness, dengan memberikan sosialisasi dan implementasi brand identity, brand image, brand positioning, brand personality dan brand communication. Metode yang digunakan 1) Sosialisasi door to door mengenai brand identity 2) Implementasi dan pendampingan brand 3) Penyerahan fisik kepada para pelaku UMKM. Hasil dari pengabdian masyarakat ini adalah pembuatan logo, label, spanduk, legalitas usaha seperti NIB dan Sertifikasi Halal. Diharapkan pelaku UMKM dapat terus melanjutkan dalam pengembangan identitas merk usaha masing-masing untuk menambah calon konsumen dan mampu meningkatkan penjualan bagi para pelaku UMKM itu sendiri.  
Co-Authors Bakhri, Saeful Pamungkas, Rafly Abdi Romdonny, Jefry