Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal MANAJERIAL
Rachmawati Chaidir, Nova
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENERAPAN QUANTITATIVE STRATEGIC PLANNING MATRIX (QPSM) UNTUK MERUMUSKAN STRATEGI BISNIS Indriarti, Resti; Rachmawati Chaidir, Nova
Manajerial : Jurnal Manajemen dan Sistem Informasi Vol 20, No 1 (2021): Manajerial: Jurnal Manajemen dan Sistem Informasi
Publisher : Program Studi Pendidikan Manajemen Perkantoran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v20i1.41179

Abstract

An organization or company needs strategy formulation techniques to develop strategies and objectives. Strategy formulation techniques can be grouped into three decision-making stages, namely: the input stage, the initial stage, and the decision-making stage. The tools presented in this framework are applicable to all sizes and types of organizations in defining, discovering, and selecting strategies. Descriptive method used to identify external and internal factors that affect business strategy at Malika Bakery. Based on the analysis of the Quantitative Strategic Planning Matrix (QSPM), strategic decisions that can be immediately implemented according to the attractiveness score of each alternative strategy factor, it turns out that the highest number is in the distribution channel development factor (0.60). This implies that a specific strategy to be implemented immediately is a “distribution channel development strategy”.Keywords: Business Strategy, Strategy Formulation, QSPM
Co-Authors Resti Indriarti