Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Haluan Sastra Budaya Gadjah Mada Journal of Tourism Studies
Haq, Ramiz Ansharil
Unknown Affiliation
Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Walking Tour as Cultural Tourism: Mlaku 01 Cirebon Haq, Ramiz Ansharil; Candra, Ahmad
Haluan Sastra Budaya Vol 8, No 1 (2024)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/hsb.v8i1.85564

Abstract

Cultural history of some places is sometimes difficult to recognize its original culture, one of which is due to transformation of some buildings in the area. Because of that, the origin will be spoiled and forgotten because local cultural shift is an inevitable social phenomenon. Cultural and historical tours through walking tours are one of ways to keep the story of a region unabated. Besides, the benefit of walking tours is also being a positive cultural exchange between local communities and visitors. Cirebon was a small village built by King of Tapa. In the course of time, it grew into a large village and it was named Caruban (means united according to the mixture of nations and other tribes such as Java, Chinese, and Arabic from Javanese Language). The goal of walking tour in context of cultural tourism is to remember, introduce, and promote original culture of an area in Cirebon City.
Cluster Analysis of Visitor Perceptions Toward Indonesia’s Tourism Marketing Mix in Dubai Haq, Ramiz Ansharil
Gadjah Mada Journal of Tourism Studies Vol 7, No 2 (2025)
Publisher : Program Studi Pariwisata Fakultas Ilmu Budaya Universitas Gadjah Mada Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamajts.v7i2.108173

Abstract

This study examines the impressions of 174 visitors to the Wonderful Indonesia booth at Arabian Travel Market (ATM) Dubai 2024 regarding the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) with a Likert scale questionnaire ranging from 1 to 5. The k-means analysis technique categorizes respondents into three clusters according on perceptual similarities,with Cluster 2 (62.64%) representing the most favourable group and Cluster 3 (20.11%) the most critical. ANOVA results indicate significant differences (p<0.001) among clusters, particularly in Price (F=116.144) and Process (F=96.267), which are the primary distinguishing factors. The examination of Euclidean distance indicates that the greatest gap between Clusters 2 and 3 is 4.592 signifying significant polarization of perceptions. The results demonstrate that Product achieved the greatest score (Mean=4.45) whereas Process and Price represented the primary deficiencies in Cluster 3. The strategic implications underscore the necessity for marketing distinction through segmentation particularly by enhancing service protocols and modifying pricing structures. This study offers an empirical foundation for formulating Indonesian tourism strategies in the global market.
Co-Authors Ahmad Candra, Ahmad