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All Journal Economica: Jurnal Ekonomi Islam
Dewi, Hayuningtyas Pramesti
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Economics, Econometrics & Finance Social Sciences Other

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Tax Policy and Muslim Consumer Behavior: Evidence from Indonesia’s Retail Sector Suhendar, Suhendar; Evi Ekawati; Yoyo Arifardhani; Dewi, Hayuningtyas Pramesti; Dahlan, Ahmad; Hamdan, Muhammad Sirajuddin Qahtan
Economica: Jurnal Ekonomi Islam Vol. 14 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/economica.2023.14.2.25995

Abstract

Indonesia’s retail sector faces challenges adapting to recent VAT policy changes amid ongoing recovery from the COVID-19 downturn. This study examines the relationship between the VAT rate increase—from 11% to 12% in April 2022—and consumer purchasing power, using a mixed-methods approach grounded in Islamic ethics. Conducted across five major Indonesian cities, the analysis reveals that the tax increase has spurred improvements in financial planning, with 78% of respondents reporting more structured shopping behavior. Consumer adaptation strategies—including digital tools and loyalty programs—resulted in 15–20% savings. Demand elasticity varied by product type: essential goods showed low elasticity (-0.3), while non-essentials exhibited higher elasticity (-1.2), reflecting consumer prioritization. The retail sector demonstrated resilience, growing from 3.2% to 4.2%, with operational efficiency rising from 82% to 88% and digital transformation reaching 87%. These findings offer empirical support for the positive effects of fiscal adjustments and highlight the role of Islamic ethics in promoting prudent, purposeful consumption.
Co-Authors Ahmad Dahlan Evi Ekawati Hamdan, Muhammad Sirajuddin Qahtan Suhendar Suhendar, Suhendar Yoyo Arifardhani