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All Journal Shar-E: Jurnal Kajian Ekonomi Hukum Syariah ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING
Nur Alfianto, Achmad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengetahuan dan Religiusitas Terhadap Niat Nasabah Menggunakan Produk Pembiayaan Pada Bank Wakaf Mikro Rizki Yati, Heliana; Purwanto; Nur Alfianto, Achmad
ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 3 (2023): March 2023
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v3i3.719

Abstract

This study aims to analyze the impact of knowledge and religiosity on customers' intentions to use financing products at BWM. This type of research is quantitative research using data collection techniques through questionnaires. The population of this research is BWM Syubbanul Wathon Maslahah Magelang customers. The research sample is BWM Syubbanul Wathon Maslahah Magelang customers using 136 customers. The data analysis technique uses the multivariate statistical method of Structural Equation Modeling (SEM) using Particle Least Square (PLS) and is calculated through the Warp PLS 6.0 computer program. The sampling technique used purposive sampling. The results of this study are that there is a positive influence of knowledge and religiosity on financing intentions at BWM.
Strategi Pemasaran dalam Menarik Nasabah Simpanan Wadiah di BMT Eka Mandiri Cabang Muntilan Qurrata A’yun, Azkiya; Fitriyani, Yeny; Nur Alfianto, Achmad; Purwanto, Purwanto
Shar-E : Jurnal Kajian Ekonomi Hukum Syariah Vol. 10 No. 2 (2024): Shar-E: Jurnal Kajian Ekonomi Hukum Syariah
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/shar-e.v10i2.2702

Abstract

Marketing strategy is the right step to face increasingly fierce competition in promoting a product in the era of globalization. Several analyzes can be done to determine the marketing strategy used by a company. Marketing strategies are useful for formulating company goals, such as increasing the number of customers at BMT Eka Mandiri Muntilan Branch. This research adopts a descriptive method with a qualitative approach. The 4P theory (product, price, place, promotion) is also applied in this study by analyzing customer responses using the AIDCA concept (Attention, Interest, Desire, Conviction, Action). The focus of the research is to understand the marketing strategy of wadiah savings at BMT Eka Mandiri Muntilan Branch and analyze its impact on saving interest. The results showed that BMT Eka Mandiri uses a 4P strategy that successfully creates aspects of buying interest, encouraging potential customers to buy and use wadiah savings products. This research is expected to provide information and become a reading material for the readers regarding the marketing strategies and the analysis conducted.
Co-Authors Fitriyani, Yeny Purwanto Purwanto Purwanto, Purwanto Qurrata A’yun, Azkiya Rizki Yati, Heliana