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All Journal International Journal of Islamic Business and Management Review Journal of Management Studies and Development
Putra, Ronaldo Yolanda
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Effect Of Trust And Risk On Purchase Intention Using Gojek Application Satriadi, Satriadi; Putra, Ronaldo Yolanda; Kusumah, Surya; Selvi Fauzar; Herman, Hendri
International Journal of Islamic Business and Management Review Vol. 2 No. 1 (2022)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.979 KB) | DOI: 10.54099/ijibmr.v2i1.140

Abstract

Transactions using the Gojek application are considered to be more practical. However, transacting using online applications cannot be separated from the uncertainty felt by consumers and is considered as a perceived risk that will be able to affect the trust and purchase intention of consumers to transact online. The main purpose of this study was to determine the effect of trust and perceived risk on purchase intention. This study uses primary data with a population of students of STIE Tanjungpinang Development users of the Gojek application and a sample of 215 respondents using purposive sampling. The analysis uses SPSS 25. The results show that it has a significant effect on purchase intention, perceived risk has a significant effect on purchase intention, and simultaneously purchase intention is influenced by trust and perceived risk.
Unveiling the Impact of Mobile Game Addiction and Negative e-WOM on Purchase Intention in Online Gaming Applications Putra, Ronaldo Yolanda; Nuzula, Ifta Firdausa; Hidayat, Agus Syarip
Journal of Management Studies and Development Vol. 3 No. 02 (2024): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v3i02.513

Abstract

This study investigated the impact of mobile game addiction, loyalty, and negative e-WOM on purchase intention in online gaming applications, using a questionnaire distributed to PUBG Mobile players through game communities on WhatsApp and Telegram. The study found that online game addiction has a significant effect on online game loyalty, and online game loyalty has a significant effect on purchase intention. Additionally, online game addiction has a significant effect on negative e-WOM, and negative e-WOM has a significant effect on purchase intention. Game addiction also has a significant effect on purchase intention. These findings contribute to filling the research gap in the literature on the relationship between game addiction, loyalty, negative e-WOM, and purchase intention. The study emphasizes the importance of game developers and marketers understanding and managing these factors to encourage purchase intention in online gaming applications.
Co-Authors Hendri Herman Hidayat, Agus Syarip Kusumah, Surya Nuzula, Ifta Firdausa Satriadi, Satriadi Selvi Fauzar