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All Journal Journal of Management Studies and Development Jurnal Genesis Indonesia
Nuzula, Ifta Firdausa
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Social Sciences

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The Impact of the U.S.-China Tariff War on International Trade Iglesia, Maria Joy Casano; Khan, Zafar; Nuzula, Ifta Firdausa
Jurnal Genesis Indonesia Vol. 4 No. 02 (2025): Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jgi.v4i02.957

Abstract

This study aims to analyze the trade flows (imports, exports, and re-exports) of the world's two largest economies, namely China and the United States, during the period 2020 to 2023. Trading data is measured in USD units and includes three main types of trading flows. The visualization results show that China consistently maintains a trade surplus, with the value of exports always exceeding imports every year. In contrast, the United States shows a trade deficit trend, with the value of imports significantly higher than exports and re-exports. In addition, the role of re-exports in the trade structure of the United States showed a significant contribution, although not enough to balance the deficit. These findings provide important insights for global economic analysis and international trade policy, especially in the context of the dynamics of economic relations between the two superpowers.
Unveiling the Impact of Mobile Game Addiction and Negative e-WOM on Purchase Intention in Online Gaming Applications Putra, Ronaldo Yolanda; Nuzula, Ifta Firdausa; Hidayat, Agus Syarip
Journal of Management Studies and Development Vol. 3 No. 02 (2024): Journal of Management Studies and Development
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jmsd.v3i02.513

Abstract

This study investigated the impact of mobile game addiction, loyalty, and negative e-WOM on purchase intention in online gaming applications, using a questionnaire distributed to PUBG Mobile players through game communities on WhatsApp and Telegram. The study found that online game addiction has a significant effect on online game loyalty, and online game loyalty has a significant effect on purchase intention. Additionally, online game addiction has a significant effect on negative e-WOM, and negative e-WOM has a significant effect on purchase intention. Game addiction also has a significant effect on purchase intention. These findings contribute to filling the research gap in the literature on the relationship between game addiction, loyalty, negative e-WOM, and purchase intention. The study emphasizes the importance of game developers and marketers understanding and managing these factors to encourage purchase intention in online gaming applications.
Digital Marketing, Influencer, Social Media, and Health: A Bibliometric and Thematic Analysis Nuzula, Ifta Firdausa; Nurhasanah; Roikhanah, Riza Seti
Jurnal Genesis Indonesia Vol. 4 No. 03 (2025): Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jgi.v4i03.1398

Abstract

The rapid growth of digital marketing in the health sector has redefined how individuals access, interpret, and engage with health information. Social media and influencers play a significant role in disseminating health knowledge, shaping public perceptions, and even influencing health behaviors. However, this expansion has also brought challenges related to misinformation, the reliability of health communication, and the integration of digital strategies into evidence-based healthcare. This paper presents a bibliometric analysis using VOSviewer with data from Dimensions.ai (2020–2025), identifying four major thematic clusters: (1) health literacy and psychological factors, (2) effectiveness of digital health interventions, (3) evidence-based knowledge dissemination, and (4) policy, misinformation, and healthcare services. The discussion explores the interplay between these clusters and their implications for health communication, marketing strategies, and public policy. Findings highlight the dual potential of social media and influencers in both supporting evidence-based health promotion and propagating misinformation. Recommendations include enhancing collaboration between policymakers, researchers, and digital actors to foster a reliable and sustainable digital health ecosystem.
Exploring the Role of IT Usage in Enhancing Customer Satisfaction: A Literature Review on SMEs in the Creative Industries Naik, Amar Ratnakar; Nuzula, Ifta Firdausa
Jurnal Genesis Indonesia Vol. 5 No. 01 (2026): Article in Press - Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jgi.001860

Abstract

Small and Medium-sized Enterprises (SMEs) in the creative industries play a critical role in driving innovation and economic growth. The adoption of Information Technology (IT) has become increasingly pivotal in enhancing their operational efficiency and customer engagement. This literature review explores the impact of IT usage on customer satisfaction within SMEs operating in the creative industries. It examines how IT tools, such as customer relationship management (CRM) systems, e-commerce platforms, and digital marketing, influence customer experiences and loyalty. Key findings indicate that effective IT adoption not only streamlines business processes but also fosters personalized interactions and improved service delivery, which are critical to customer satisfaction. Challenges such as limited resources, lack of technical expertise, and data security concerns are also discussed. The review concludes by highlighting the need for SMEs in the creative sector to leverage IT to remain competitive strategically and recommends areas for further research to optimize IT integration for enhanced customer satisfaction. 
Co-Authors Hidayat, Agus Syarip Iglesia, Maria Joy Casano Khan, Zafar Naik, Amar Ratnakar Nurhasanah Putra, Ronaldo Yolanda Roikhanah, Riza Seti