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All Journal KOMUNIKA Jurnal Pengabdian UntukMu NegeRI Jurnal Pengabdian Magister Pendidikan IPA Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Journal of Public Relations and Digital Communication (JPRDC)
Syukerti, Nanda
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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e-Leadership: Pelatihan Kepemimpinan Era Digital bagi Pemerintah Pekon Suka Maju Kecamatan Ngaras Kabupaten Pesisir Barat Syukerti, Nanda; Adli, Adli; Putri, Intan; Dendi, Dendi; Maulana, Insan; Eriyansyah, Rizki; Hariyadi, Hariyadi
Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Vol 5, No 2 (2023): Juli-Desember
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/baktiku.v5i2.7018

Abstract

Technological developments are getting faster and faster, including evolutions that occur in the field of technology and internet innovation which have an impact on changes in the industrial era 4.0. communication related to interaction also changes. For example, the internet is used not only to find information, but is also used to assist village officials in managing village data and to facilitate communication between Suka Maju village officials. This program aims to hone skills in using communication technology for Pekon devices. This activity was carried out in the form of training involving lecturers, students and all village officials. The main target of this activity is Pekon Suka Maju from several hamlets. The first step taken was socialization of the activity plan by distributing brochures and pamphlets at the Pekon hall. then the e-Leadership training and mentoring process so that it becomes a pekon tool that is proficient in using communication technology, through google drive, google doc, google meet, google sheets and others. This program was implemented well and the Pekon Suka Maju officials were able to apply this communication technology in village data management. So that village device activities are more effective and efficient in achieving village goals and sustainability in the future.
Optimalisasi Digital Marketing Dalam Pemanfaatan Canva Bagi Pelaku UMKM di 26 Ilir Kota Palembang Putri, Intan; Syukerti, Nanda; Mulyadi, Ahmad Iman; Puspita, Hilda; Zuliansyah, Muhammad Andri
Jurnal Pengabdian UntukMu NegeRI Vol. 8 No. 3 (2024): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v8i3.7586

Abstract

It turns out that the large opportunity for using social media as product promotion cannot be fully utilized by UMKM. Most of them do not understand the benefits and important role of online media, have difficulty creating attractive promotional image content, have limited knowledge of application technology, and have limited creativity in graphic design. Attractive promotional content is one of the main keys to digital marketing. Canva is an application technology that offers convenience in graphic design. The existence of the Canva application can certainly be utilized by UMKM in creating image content as product promotion because its use is relatively easy. Implementation of community service activities is carried out face to face using digital learning methods and active learning using project based learning as additional media. This activity was attended by the community as UMKM actors under the auspices of the 26 Ilir Literacy Village, Palembang City.
Strategi Integrasi Usaha Hulu dan Hilirisasi Perikanan dengan Pendampingan dan Teaching Technology pada UMKM Potensial di Kota Palembang Prariska, Donny; Adli; Syukerti, Nanda; Lestari, Siti; Sumsanto, Muhammad
Jurnal Pengabdian Magister Pendidikan IPA Vol 7 No 3 (2024): Juli - September
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v7i3.9079

Abstract

The waters in the Palembang region of South Sumatra have enormous potential to be exploited. Various aspects related to water potential, such as economic and food, social and cultural, and tourism, have shown a positive increasing trend if managed well. One of the potential MSMEs focused on water potential, especially fisheries, is IRT Palemas-preneur. The aim of this activity is to improve partners' capabilities by optimizing regional potential, implementing product diversification, and developing markets, accompanied by appropriate and consistent assistance. Community service activities in this business unit consist of several methods, namely counseling, training, mentoring, and evaluation. The results of the activities that have been carried out are increased capabilities, reduced production costs, and increased sales to business partners.
Implementation Of Palembang City Government Programs In Digital Marketing Transformation And Halal Certification Putri, Intan; Syukerti, Nanda; Mulyadi, Ahmad Iman; Dendi, Dendi
KOMUNIKA Vol 7 No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/qjhb5n57

Abstract

 The increasing number of MSMEs in Indonesia has become increasingly significant, especially amid developments in communication technology and during the COVID-19 pandemic in recent years. This research aims to determine the implementation of the Palembang City government program in supporting the digital transformation of MSMEs through digital marketing strategies. This qualitative descriptive study uses data collection techniques with in-depth interviews with the Department of Cooperatives and MSMEs in Palembang and MSME actors in Sekanak Lambidaro 26 Ilir, and will carry out observations and documentation. Determination of informants in this research was carried out using purposive sampling. Informants were selected deliberately based on criteria determined by the research objectives. The results of this research include culinary MSME players who have undergone a digital transformation, specifically in terms of digital payments and digital cashiers, as well as digital marketing, including creating logos, utilizing Google Maps, and employing sales applications such as marketplaces. E-commerce utilizes social media as a promotional medium, featuring various content, including social media marketing and online registration of halal certificates. The implementation of the Palembang City government's digital transformation program has not been evenly distributed, as evidenced by observations made by 3 out of 5 MSME informants who were unaware of its existence. Program, but the perpetrators participated in events organized by the Palembang City government. 
THE USES OF GOOGLE MAPS IN DIGITAL MARKETING FOR SMALL AND MEDIUM ENTERPRISES (SMEs) IN SUKAMAJU VILLAGE, PESISIR BARAT DISTRICT, LAMPUNG Dendi, Dendi; Septiani, Tami; Putri, Intan; Syukerti, Nanda; laras, Henny dewi; Suryanti, Poppy
Journal of Public Relations and Digital Communication (JPRDC) Vol 2, No 1 (2024): Journal of Public Relations and Digital Communication (JPRDC)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jprdc.v2i1.3074

Abstract

In this research, the writer uses a qualitative descriptive approach. In descriptive qualitative research, interpreting and explaining the data obtained by researchers from interviews, observations, documentation, so as to get answers to problems in detail and clearly. This research activity was carried out at the location of Suka Maju Village, Ngaras District, Pesisir Barat Regency, Lampung. This study proves that Small, and Medium Enterprises (SMEs) in Suka Maju Village, Ngaras District, Pesisir Barat Regency, Lampung Province still choose traditional communication, this is due to the slow knowledge of SMEs actors towards online marketing or digital marketing, in using google maps there are still many SMEs actors who do not understand a google maps application, even though this google maps application can help producers and consumers so that the efforts made by producers are known and consumers can easily find information about the efforts that have been made. Lack of knowledge about the use of google maps is also caused by inadequate internet network access factors and the lack of socialization carried out by the community for SMEs in Sukamaju Village.
Co-Authors Adli Adli, Adli Dendi, Dendi Eriyansyah, Rizki Hariyadi, Hariyadi LARAS, henny DEWI Maulana, Insan Muhammad Andri Zuliansyah Muhammad Sumsanto Mulyadi, Ahmad Iman Prariska, Donny Puspita, Hilda Putri, Intan Septiani, Tami Siti Lestari Suryanti, Poppy