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All Journal Assets: Jurnal Akuntansi dan Pendidikan Tadulako International Journal of Applied Management (TaJAM)
Rombe, Elimawati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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DETERMINATION OF ACCOUNTABILITY FOR LIQUIDITY OF DEBT IN THE RAMBU SOLO’ Totanan, Chalarce; Paembonan, Laendatu; Kekka, Gabriella Pingkan; Rombe, Elimawati
Assets: Jurnal Akuntansi dan Pendidikan Vol 12, No 2 (2023)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/jap.v12i2.12399

Abstract

ABSTRACTThis study aims to examine and analyze the determination of accountability on the liquidity of rambu solo’ debt. The research population is members of the Toraja community who live in Palu City. Samples were taken purposively, and 150 people of Toraja lived in Palu City. Who are get in Perhimpunan Masyarakat Toraja Indonesia (PMTI). Data were obtained through questionnaires that were distributed directly to respondents. The results showed that determining loving-kindness and socio-cultural accountability affected debt liquidity in the rambu solo’ culture. In contrast, physical accountability did not affect debt liquidity in the rambu solo’ culture.ABSTRAKPenelitian ini bertujuan untuk menguji dan menganalisis penentuan akuntabilitas likuiditas utang rambu solo’. Populasi penelitian adalah anggota masyarakat Toraja yang berdomisili di Kota Palu. Sampel diambil secara purposif sebanyak 150 orang masyarakat Toraja yang tinggal di kota Palu. Yang tergabung dalam Perhimpunan Masyarakat Toraja Indonesia (PMTI). Data diperoleh melalui kuesioner yang dibagikan langsung kepada responden. Hasil penelitian menunjukkan bahwa penentuan akuntabilitas cinta kasih dan akuntabilitas sosial budaya berpengaruh terhadap likuiditas utang pada budaya rambu solo’, sedangkan akuntabilitas fisik tidak berpengaruh terhadap likuiditas utang pada budaya rambu solo’.
THE INFLUENCE OF SHOPEE INDONESIA‘S INSTAGRAM CONTENT MARKETING ON E-CUSTOMER LOYALTY WITH CUSTOMER ENGAGEMENT AS A MEDIATION VARIABLE Fitrisam, Syarifah Aliyah; Rombe, Elimawati; Muzakir, Muzakir
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 4 No 3 (2022): December : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (834.975 KB) | DOI: 10.59769/tajam.v4i3.39

Abstract

This study aims to determine the influence of content marketing on Shopee Indonesia's official Instagram account on e-customer loyalty with customer engagement as mediating variable. This is descriptive-causal research. The research sample was 100 Shopee Indonesia customers who engaged on the official Shopee Indonesia Instagram account which was determined using the purposive sampling method. This study used Partial Least Square (PLS) to test the hypothesis with the help of SmartPLS software. The results of this study indicate that (1) content marketing has no significant influence on e-customer loyalty (2) content marketing has a positive and significant influence on customer engagement, (3) customer engagement has a positive and significant influence on e-customer loyalty, (4) customer engagement mediates the influence of content marketing on e-customer loyalty. This study contributes to the digital marketing literature, particularly on content marketing, engagement, and e-customer loyalty discussion. Keywords: Content Marketing, Customer Engagement, E-Customer Loyalty
Co-Authors Fitrisam, Syarifah Aliyah Kekka, Gabriella Pingkan Laendatu Paembonan Muzakir Totanan, Chalarce