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All Journal JURNAL ILMU PEMERINTAHAN Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Ekobis: Journal of Economy and Business
Khadafi, Rozy
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Kelengkapan Produk, Visual Merchandishing Dan Atmosfer Toko Terhadap Keputusan Pembelian Di Toko Basmalah Karangrejo Kecamatan Sumbersari Jember Khansa Imtinan, Ghina; Khadafi, Rozy
Ekobis Journal of Economy and Business Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Moch. Sroedji Jember

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kelengkapan produk, visual merchandishing dan atmosfer toko terhadap keputusan pembelian di Toko Basmalah Karangrejo Kecamatan Sumbersari Jember. Data yang digunakan dalam penelitian ini berupa data primer. Metode pengolahan data menggunakan metode analisis regresi linier berganda Hasil penelitian menyimpulkan bahwa pengaruh kelengkapan produk, visual merchandishing dan atmosfer toko berpengaruh terhadap keputusan pembelian di Toko Basmalah Karangrejo Kecamatan Sumbersari Jember baik secara parsial maupun silmultan.
Linguistic Revitalization in the Age of Globalization: An Ethnolinguistic Study of the Osing-Speaking Community in Banyuwangi, Indonesia Prawira, Sophian Djaka; Khadafi, Rozy; Danugroho, Agus
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 11 No. 4 (2025): Penulis dari 3 negara (Indonesia, Jerman dan Turki)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/onoma.v11i4.6810

Abstract

This study explores the processes and challenges of linguistic revitalization within the Osing-speaking community in Banyuwangi, Indonesia, in the context of rapid globalization and cultural homogenization. Employing an ethnolinguistic approach, this research combines participant observation, in-depth interviews, and analysis of local cultural practices to examine how language functions as a marker of ethnic identity and cultural continuity. The findings reveal that globalization exerts a dual influence: it contributes to language shift through the dominance of Indonesian and global media, yet simultaneously creates opportunities for revitalization via tourism, cultural festivals, and digital platforms. Community-driven initiatives such as integrating Osing into school curricula, promoting Osing-language performances, and documenting oral traditions, play a central role in preserving linguistic heritage. However, these efforts face structural challenges, including limited institutional support, intergenerational language gaps, and the commodification of culture that risks reducing the language to a symbolic artifact. This study underscores the importance of collaborative strategies involving local communities, educational institutions, and policy-makers to sustain Osing as a living language, offering broader insights into the dynamics of minority language revitalization in the Global South.
Crisis Communication at the Local Level: Trust, Inequality, and Developmental Implications from Makassar’s COVID-19 Response Khadafi, Rozy; Danugroho, Agus; Sitepu, Erica Ferry Sukma
Jurnal Ilmu Pemerintahan : Kajian Ilmu Pemerintahan dan Politik Daerah Vol. 10 No. 2 (2025)
Publisher : Universitas Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/jip.10.2.2025.114-128

Abstract

This study examines the dynamics of crisis communication in Makassar during the COVID-19 pandemic, emphasizing the interaction between leadership visibility, digital information flows, policy clarity, and participatory practices. The urgency of this research lies in addressing how local governments in decentralized contexts manage communication when institutional trust is fragile and citizens face unequal access to information. Using a qualitative case study approach with triangulated interviews, documents, and media analysis, four major themes emerged: the symbolic centrality of mayoral leadership, the uneven reach of digital platforms, fragmentation and ambiguity in policy-related communication, and the critical role of local actors in building trust. The findings reveal that while mayoral visibility generated short-term reassurance, its effectiveness was limited by weak coordination across administrative layers. Similarly, reliance on digital platforms amplified inequalities, excluding marginalized populations from vital information. By contrast, neighborhood leaders, religious figures, and NGOs functioned as trusted intermediaries, translating official messages into socially resonant forms. Theoretically, this study contributes to crisis communication scholarship by demonstrating that effective communication requires more than symbolic authority or technological innovation; it depends on relational trust, procedural fairness, and hybrid infrastructures that integrate both formal and community-based channels.
Co-Authors Danugroho, Agus Khansa Imtinan, Ghina Prawira, Sophian Djaka Sitepu, Erica Ferry Sukma