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All Journal JURNAL ILMU MANAJEMEN DAN BISNIS JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Forum Bisnis dan Kewirausahaan Indonesian Journal of Community Empowerment
Kurnia, Mohammad Ikhsan
Unknown Affiliation
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Islamic Branding of Indonesian Products: A Literature Review and Classification Kurnia, Mohammad Ikhsan
Jurnal Ilmu Manajemen dan Bisnis Vol 14, No 2 (2023): Jurnal Ilmu Manajemen dan Bisnis. September 2023
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jimb.v14i2.63009

Abstract

Islamic branding literatures have been appearing, although in limited numbers. However, along with the trend of increasing interest in the Indonesian Muslim market for halal products and Islamic labels, studies in this area are increasingly popular. This study aims to get an overview of the works that have been produced by researchers in previous studies on Islamic branding based on the industrial sectors. The approach used is a qualitative approach with a literature review method. The results of 18 journal titles obtained from Garuda Portal, the most popular researches are in food and banking sectors, quite popular in cosmetics, retail and fashion product sectors, and less popular in fintech, toiletries, institutions, hospitality and services sectors.
Family Businesses in Cities of Indonesia: Analysis and Proposed Business Strategy Using TOWS Matrix Kurnia, Mohammad Ikhsan; Amrullah, Yusuf Amri
Forum Bisnis Kewirausahaan Vol 14 No 1 (2024): Forum Bisnis Dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v14i1.7859

Abstract

Family businesses are an integral part of the urban economic landscape in Indonesia. However, family businesses face unique challenges that often befall them, namely issues of business continuity, succession, professionalism, family conflict, financial performance and ownership. Using a qualitative approach and literature review methods, this research was conducted to search for and analyze academic literatures about family businesses in cities of Indonesia, then researchers formulated proposed strategies to face the challenges using TOWS Matrix. Keywords: Business, Family, City, TOWS
Challenges and Solutions for Village Branding in West Java Kurnia, Mohammad Ikhsan
Indonesian Journal of Community Empowerment (IJCE) Vol 5 No 02 (2024): Indonesian Journal of Community Empowerment (May)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v5i2.697

Abstract

West Java is blessed with many villages that have advantages in natural resources, such as mountains, agriculture and beautiful plantations. Many villages in this region have the potential to become tourist villages capable of attracting tourists from outside the region. However, there are still many tourist villages that do not have a strong brand and are not promoted effectively using digital media. This attracts researcher to study the real problems faced by these villages. This research aims to describe and identify issues and programs for branding villages in West Java region. The approach used is a qualitative approach with a literature review method based on data obtained from the Garuda Platform. Even though there are dozens of research literature on village branding in Indonesia, unfortunately only 5 documents study villages in West Java. This research succeeded in reviewing these documents and came to the conclusion that villages in West Java actually have superior natural resources, but many of them do not have a strong brand and effective and massive promotion. Keywords: Village, Brand, West Java, Literature Review.
CITRA PARTAI ISLAM DALAM FRAGMENTASI POLITIK DI AJANG PEMILU 2019 Djuyandi, Yusa; Kurnia, Mohammad Ikhsan; Hidayat, Arief
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 6, No 2 (2022): Agustus, 2022
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v6i2.2022.495-507

Abstract

Partai-partai Islam jelang Pemilu 2019 terbagi menjadi dua kubu besar yang terfragmentasi dalam dukung-mendukung petahana versus oposisi. Konflik diametral antara dua kubu tersebut semakin menguat terutama sejak Pilkada DKI Jakarta 2017. Hal ini menyebabkan citra (image) partai Islam yang kerapkali mengalami konflik sejak zaman Orde Lama semakin mendapatkan konfirmasi. Penelitian ini ingin mengelaborasi brand personality dari partai-partai Islam dalam situasi fragmentasi politik yang terjadi antara partai-partai pendukung pemerintah versus partai-partai oposisi dalam Pemilu 2019. Pendekatan yang digunakan adalah pendekatan behaviorisme yang mencoba memahami perilaku partai-partai Islam dari perspektif pemilih. Berdasarkan pada analisa psikografis konstituen partai-partai Islam yang berbasis pada komunitas muslim, diperoleh 8 tipologi yang berbeda namun memiliki irisan. Penelitian ini memandang bahwa citra partai-partai Islam ditentukan oleh perspektif pemilih dari 8 tipologi tersebut.Kata kunci: partai Islam, brand image, fragmentasi politik, perilaku pemilih. 
Co-Authors Abda Abda Amrullah, Yusuf Amri Yusa Djuyandi