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All Journal Jurnal Bisnis dan Ekonomi SEIKO : Journal of Management & Business YUME : Journal of Management Indonesian Management and Accounting Research Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Mulyo Budi Setiawan
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Social Sciences

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Efektivitas Penggunaan Sistem SiAKU dalam Pengelolaan Pariwisata di Koperasi Desa Wisata Candirejo Resta Azzahra Zuhrotun Nisa; Mulyo Budi Setiawan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 7 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i7.2504

Abstract

This exploration expects to decide and anlyzne the viability of involving the Siaku framework in the travel industry the executives at the Candirejo The travel industry Town Helpful. The examining strategy utilized was 15 respondents. To be specific agreeable workers who were ready to finish up this survey. This examination utilizes a different direct relapse investigation model utilizing the t test and f test on SPSS 22 programming. Prior to leading the examination, an external model test was done first with the Ordinariness Test, Linearity Test, f Test, and t Test. To decide the worth of every marker, utilizing the linkert scale level, which is as numbers 5, 4, 3, 2, 1. Estimation is done involving a poll as a Likert scale comprising of proclamations that should be replied by respondents by giving a score as per the degree of understanding or conflict. The consequences of this exploration show that at the same time, the viability of utilizing the Siaku framework, usage of the Siaku framework, and convenience of the Siaku framework essentially affect the interest of Siaku framework clients. Somewhat, the viability of utilizing the Siaku framework, utiliztion of the Siaku framework, and usability of the Siaku framework altogether affect the interest in clients of the Siaku framework for representatives of the Candirejo The travel industry Town Agreeable. Candirejo the travel industry town is a travel industry situated in Candirejo Town, Borobudur Locale, Magelang Rule, Focal Java Territory. This vacationer town serves an assortment of visit bundles with the goal that it gets many visits from individuals who need to travel, yet for recording visit bundles it actually utilizes manual strategies so there are hindrances regarding recording.
Pengaruh Promosi Word of Mouth, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Skincare Azarine di Stuffbyms Kota Semarang Regita Amalia Putri Sulistyo; Mulyo Budi Setiawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4452

Abstract

The skincare industry in Indonesia is growing rapidly, with increasing competition between local and international manufacturers. This study aims to analyse the effect of Word of Mouth Promotion, Brand Image, and Brand Ambassador on purchasing decisions for Azarine skincare products at Stuffbyms Semarang City. Quantitative methods are used with questionnaires distributed to 83 respondents. The F test results show that the three independent variables simultaneously have a significant effect on purchasing decisions. The t test shows that Word of Mouth Promotion, Brand Image, and Brand Ambassador each have a positive and significant influence on purchasing decisions with a significance value of each below 0.05. The coefficient of determination (Adjusted R²) of 0.691 indicates that 69.1% of the variation in purchasing decisions can be explained by these variables. These findings provide important insights for Azarine's marketing strategy in the face of beauty industry competition.
Pengaruh Kualitas Produk, Brand Image, dan Promosi Terhadap Keputusan Pembelian pada E-Commerce Shopee: Studi Empiris pada Konsumen E-Commerce Shopee Kabupaten Demak Umi Nandhifatul Muna; Mulyo Budi Setiawan
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4474

Abstract

Determining the impact of advertising, brand image, and product quality on Shopee e-commerce purchase decisions is the goal of this study. The Demak Regency's e-commerce clientele is the subject of this study; nevertheless, the precise population estimate is unknown. One hundred respondents were chosen for the sample using the target sampling technique. The hypothesis was tested using multiple linear regression analysis, and its validity was assessed using the F and t tests. The findings of the study indicate that: (1) brand image has no influence on purchasing decisions; (2) product quality has a positive and substantial effect on purchasing decisions; and (3) promotion has a positive and significant effect on purchasing decisions.
Co-Authors Ali Maskur Bambang Sudarsono Dilla Dienul Haq Idayatul Maf’aroh Muhammad Jihad Aniq Hanif Regita Amalia Putri Sulistyo Resta Azzahra Zuhrotun Nisa Riska Okhtavia Santoso, Ignatius Hari ukudi . Ulqi Luqmatun Risqina Umi Nandhifatul Muna