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Analysis of Icons, Indexes, and Symbols in YouTube Advertisement of SilverQueen Very Berry Yoghurt Nabila, Risa; Nur Sakinah, R. Myrna
Journal of Scientific Research, Education, and Technology (JSRET) Vol. 2 No. 1 (2023): Vol. 2 No. 1 2023
Publisher : Kirana Publisher (KNPub)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58526/jsret.v2i1.34

Abstract

Advertising as a material for semiotic study, this article describes the signs found in SilverQueen chocolate advertisements for the very berry yogurt flavor variant on YouTube and also the meaning of the signs between the signifier and signified based on the object. This study aims to find out signifiers and signifieds, find out the meaning contained in SilverQueen chocolate advertisements with very berry yogurt flavors on YouTube, such as how semiotics looks at the meaning of messages in advertisements. The method used in this study uses qualitative analysis methods. With this method, researchers can study and examine the meaning contained in a sign based on the information obtained by researchers, such as video footage in advertisements depicting messages for consumers, creating recognizable products with the intention of attracting consumer interest in the form of names, packaging, logo, price, and the power of image visualization.
Analisis Unsur-Unsur Intrinsik Dan Ekstrinsik Pada Puisi “The Guest House” Karya Jalaluddin Rumi Ekayani, Ridha; Nur Sakinah, R. Myrna
Jurnal Bima : Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra Vol. 3 No. 3 (2025): September : Jurnal Bima : Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/bima.v3i3.2190

Abstract

One of Jalaluddin Rumi’s poems which is titled “The Guest House” is a poem that shows the richness of figurative language used by the poet from Sufi. This poem was made during the early Islamic world literature era, precisely in the 13th century. This study focused on analysis on Rumi’s brief profile, intrinsic elements such as theme and figurative languages, also extrinsic elements including historical and socio-cultural influences during the creation of the poem where in the context of this poem is the influence of the early Islamic world literature era. This research will examine how figurative languages used by Rumi like metaphors and personifications contribute to the poem’s emotional impact, and how the poem effectively engages the readers to adopt an attitude of acceptance toward life experiences and emotions. Through literature structuralism theory, this research aims to uncover Rumi's brilliance in crafting words to send deep spiritual messages and to provoke self-reflections to the readers.