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Pengaruh Perceived Quality, Social Influence Dan Perceived Price Terhadap Purchase Intention Brodo Aji Prastio; Rodhiah Rodhiah
Jurnal Manajerial Dan Kewirausahaan Vol 3, No 3 (2021): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v3i3.13130

The purpose of this study was to examine the effect of perceived quality, perceived price and social influence on the purchase intention of brodo shoes in Jakarta. The population of this study is people in the Jakarta. The sample in this study was 100 respondents using a nonprobability sampling method with a convenience sampling technique. Data collection techniques using google-form. The software used in this research is Smart Partial Least Square version 3 with the data analysis technique used is Structural Equation Modeling (SEM). The result of this study is that perceived quality affect purchase intention positively and significantly. Price perception influence purchase intention positively and significantly. Social influence affect purchase intention positively and significantly. Thus the results of the study can be concluded brodo company needs attention to perceived quality, perceived price and social influence to increase purchase intention. Tujuan dari penelitian ini adalah untuk menguji pengaruh persepsi kualitas, persepsi harga dan pengaruh sosial terhadap niat pembelian sepatu brodo di Jakarta. Populasi dari penelitian ini adalah masyarakat yang ada di daerah Jakarta. Sampel pada penelitian ini sebanyak 100 responden dengan menggunakan metode non probability sampling dengan teknik Convenience sampling. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner melalui google-form. Teknik analisis data yang digunakan adalah Structural Equation Modeling (SEM). Software yang digunakan dalam penelitian ini adalah Smart Partial Least Square versi 3 dengan. Hasil dari penelitian ini menunjukkan bahwa persepsi kualitas mempengaruhi niat pembelian secara positif dan signifikan. Persepsi harga mempengaruhi niat pembelian secara positif dan signifikan. Pengaruh sosial mempengaruhi niat pembelian secara positif dan signifikan. Dengan demikian hasil penelitian dapat disimpulkan perusahaan Brodo perlu memperhatikan persepsi kualitas, persepsi harga dan pengaruh sosial untuk meningkatkan niat pembelian.

Faktor Yang Mempengaruhi Continuance Intention GO-PAY Di Jakarta Geraldi Tekaqnetha; Rodhiah Rodhiah
Jurnal Manajerial Dan Kewirausahaan Vol 2, No 1 (2020): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v2i1.7457

The purpose of this research is to determine whether habit, perceived usefulness, perceived enjoyment, and perceived ease of use can affect the continuance intention of Go-pay in West Jakarta. The population of this research is people who have or have obtained service from Go-pay. In this reasearch using sample with purposive sampling techniques distributed to 100 respondents. The data analysis technique used is multiple regression analysis in the SPSS 25 program. The results of this research are habit, perceived usefulness, and perceived enjoyment that have a significant influence of continuance intention, while perceived ease of use has a non-significant influence of continuance intention. Tujuan dari penelitian ini untuk mengetahui apakah habit, perceived usefulness, perceived enjoyment, dan perceived ease of use dapat mempengaruhi continuance intention Go-pay di Jakarta Barat. Populasi penelitian ini adalah orang yang pernah atau sudah menggunakan layanan dari Go-pay. Penelitian ini menggunakan sampel dengan teknik purposive sampling yang dibagikan kepada 100 orang responden. Teknik analisis data yang digunakan adalah analisis regresi ganda dalam program SPSS 25. Hasil dari penelitian ini adalah habit, perceived usefulness, dan perceived enjoyment memiliki pengaruh yang signifikan terhadap continuance intention, sedangkan perceived ease of use memiliki pengaruh yang tidak signifikan terhadap continuance intention.

Pengaruh Personal Attitude, Subjective Norm, dan Perceived Behavioral Control terhadap Entrepreneurial Intention Alfian Loria; Rodhiah Rodhiah
Jurnal Manajerial Dan Kewirausahaan Vol 2, No 3 (2020): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v2i3.9577

This study aims to determine the effect of Personal attitude, subjective norm, dan perceived behavioral control toward entrepreneurial intention. This study uses a quantitative method in which data collected by researchers uses a survey method with the "google form" platform of 80 respondents who are students of the Faculty of Economics and Business, management major at Tarumanagara University (FEB-UNTAR). Furthermore, there are three hypotheses that will be tested by calculating Likert scale data using PLS-SEM. Researcher using non-probability sampling technique with a convenience sampling approach. The data analysis method used by researchers is PLS-SEM which is calculated through the SmartPLS 3 software with bootstrapping method to measure the level of significance. The results of this study indicate that there is a significant positive effect on Personal attitude, subjective norm, dan perceived behavioral control toward entrepreneurial intention. Penelitian ini bertujuan untuk mengetahui pengaruh Personal attitude, subjective norm, dan perceived behavioral control terhadap entrepreneurial intention. Penelitian ini menggunakan metode kuantitatif di mana data yang dikumpulkan oleh peneliti menggunakan metode survei dengan platform “google form” terhadap 80 responden yang merupakan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Tarumanagara (FEB-UNTAR), Jurusan Manajemen. Selanjutnya terdapat tiga hipotesis yang akan diuji dengan cara mengkalkulasi data berskala Likert dengan menggunakan PLS-SEM. Pengambilan sampel dilakukan dengan teknik non-probability sampling dengan pendekatan convenience sampling. Metode analisis data yang digunakan oleh peneliti adalah PLS-SEM yang dikalkulasi melalui perangkat lunak SmartPLS 3 dengan metode bootstrapping untuk mengukur tingkat signifikansinya. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif yang signifikan personal attitude, subjective norm, dan perceived behavioral control terhadap entrepreneurial intention.

Pengaruh Penggunaan Celebrity Endorser Terhadap Brand Attitude The Body Shop Indonesia Patricia Patricia; Rodhiah Rodhiah
Jurnal Manajerial Dan Kewirausahaan Vol 3, No 1 (2021): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v3i1.11293

The purpose of this research is to examine the effects of attitude towards the celebrity, celebrity—brand fit, celebrity expertise, and celebrity motive on brand attitude and how attitude towards the endorsement mediates the effects of attitude towards the celebrity, celebrity—brand fit, celebrity expertise, and celebrity motive on brand attitude. The population of this study is consumers of The Body Shop in Jakarta who acknowledge Jerinx. This research uses a descriptive approach. Sampling was done using a purposive sampling method. In total there were 100 respondents who participated. Data were collected using an online questionnaire, Google Form. The analysis used is structural equation modeling (SEM) with SmartPLS as a tool for analyzing data. The result of this study indicate that celebrity motive has a positive and significant effect towards brand attitude, while attitude towards the celebrity, celebrity—brand fit, and celebrity expertise have positive and not significant effects towards brand attitude. Attitude towards the endorsement is a positive and significant mediator of attitude towards the celebrity, celebrity—brand fit, celebrity expertise, and celebrity motive towards brand attitude. Furthermore, this research can be used as new insights for brands on advertising their products using celebrity endorsement, how and what to consider for choosing the right celebrity endorser.Tujuan dari penelitian ini adalah untuk menguji pengaruh attitude towards the celebrity, celebrity—brand fit, celebrity expertise, dan celebrity motive terhadap brand attitude dan attitude towards the endorsement memediasi pengaruh attitude towards the celebrity, celebrity—brand fit, celebrity expertise, and celebrity motive terhadap brand attitude. Populasi penelitian ini adalah konsumen The Body Shop di Jakarta yang mengetahui sosok Jerinx. Penelitian ini menggunakan pendekatan deskriptif. Pengambilan sampel dilakukan dengan menggunakan teknik pendekatan purposive sampling. Secara total terdapat 100 responden yang berpartisipasi. Data dikoleksi menggunakan kuisioner online, Google Form. Analisis yang digunakan adalah structural equation modeling (SEM) dengan menggunakan SmartPLS sebagai alat untuk menganalisis data. Hasil dari penelitian ini menunjukkan bahwa celebrity motive memiliki pengaruh positif dan signifikan terhadap brand attitude, sementara attitude towards the celebrity, celebrity—brand fit, dan celebrity expertise memiliki pengaruh positif dan tidak signifikan terhadap brand attitude. Attitude towards the endorsement merupakan mediator positif dan signifikan dari attitude towards the celebrity, celebrity—brand fit, celebrity expertise, and celebrity motive pada brand attitude. Selanjutnya, penelitian ini dapat digunakan sebagai wawasan bagi perusahaan dalam periklanan dengan menggunakan strategi celebrity endorsement, bagaimana dan apa yang perlu dipertimbangkan dalam memilih celebrity endorser.

Pengaruh Ease of Use, Trust, dan Privacy Concern terhadap Repurchase Intention pada Situs Jual Beli Online Bukalapak Calvin Buntarman; Rodhiah Rodhiah
Jurnal Manajerial Dan Kewirausahaan Vol 4, No 2 (2022): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v4i2.18223

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh ease of use, trust dan privacy concern terhadap repurchase intention pada situs jual beli online Bukalapak. Populasi dari penelitian ini adalah pengguna Marketplace Bukalapak yang sudah pernah bertransaksi di Bukalapak minimal 4 kali. Penelitian ini menggunakan metode non probability. Sampel dipilih menggunakan metode purposive sampling berjumlah 100 responden yang sudah pernah berbelanja di marketplace bukalapak minimal 4 kali. Teknik pengumpulan data menggunakan kuesioner yang disebarkan secara online malalui google form. Penelitian ini menggunakan teknik analisis structural equation modeling (SEM) dengan menggunakan software SMART PLS 3 untuk mengolah data. Hasil penelitian ini menunjukkan bahwa ease of use berpengaruh positif dan signifikan terhadap repurchase intention, trust berpengaruh positif dan signfikan terhadap repurchase intention dan privacy concern berpengaruh positif dan signifikan terhadap repurchase intention. The purpose of this study was to determine the effect of ease of use, trust and privacy on repurchase intentions on the online buying and selling site Bukalapak. Data collection techniques were carried out by distributing questionnaires using a Likert scale of 1-5. Data collection techniques used questionnaires distributed online via google form. The sample selected using the purposive sampling method was 100 respondents who had shopped at the Bukalapak marketplace 4 times. This study uses structural equation modeling (SEM) analysis techniques using SMART PLS 3 software to process data. The results of this study indicate that ease of use has a positive effect on repurchase intentions, trust has a positive effect on repurchase intentions and attention to privacy has a significant effect on repurchase intentions.

Pengaruh Kepercayaan, Keterlibatan, Pengetahuan terhadap Keputusan Pembelian Konsumen pada Produk Halal Brand Jocelyn Rose; Rodhiah Rodhiah
Jurnal Manajerial Dan Kewirausahaan Vol. 5 No. 1 (2023): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v5i1.22672

Tujuan dari penelitian ini adalah untuk mengetahui halal brand trust, halal brand involvement, dan halal brand knowledge memiliki pengaruh terhadap purchase decision pada konsumen produk kecantikan. Populasi dari penelitian ini adalah konsumen yang telah mengikuti akun Tiktok produk kecantikan ”X” dan dalam 3 bulan terakhir melakukan pembelian produk. Teknik pengambilan sampel dengan menggunakan metode non-probability sampling dengan teknik pengumpulan data menggunakan purposive sampling. Jumlah responden yang digunakan dalam penelitian ini sebanyak 100 responden. Pengumpulan data dilakukan dengan menyebarkan kuesioner melalui media social dengan menggunakan Google Form. Teknik analisis menggunakan PLS-SEM yang dikalkulasi software SmartPLS 3, tingkat signifikansi diukur melalui prosedur bootstrapping. Hasil yang didapatkan dari penelitian ini adalah adanya pengaruh positif dari variabel halal brand trust, halal brand involvement, dan halal brand knowledge terhadap purchase decision pada konsumen produk kecantikan “X” di Tiktok. Melalui dari penelitian ini diharapkan agar merek “X” yang merupakan merek kosmetik yang sudah bersertifikasi halal mampu meningkatkan keputusan pembelian produk yang ditawarkan dengan meningkatkan kepercayaan konsumen, keterlibatan produk halal yang dapat memberikan image yang baik pada konsumen serta perlu adanya pengetahuan produk halal yang memberikan jaminan pada konsumen bahwa produk yang ditawarkan terjamin. The purpose of this research is to find out that halal brand trust, halal brand involvement, and halal brand knowledge have an influence on purchase decisions among consumers of beauty products. The population of this study are consumers who have followed the "X" beauty product Tiktok account and in the last 3 months have purchased products. The sampling technique used the non-probability sampling method with the data collection technique using purposive sampling. The number of respondents used in this study were 100 respondents. Data collection was carried out by distributing questionnaires through social media using the Google Form. The analysis technique uses PLS-SEM which is calculated by SmartPLS 3 software, the significance level is measured through a bootstrapping procedure. The results obtained from this study are that there is a positive influence from the variables halal brand trust, halal brand involvement, and halal brand knowledge on purchase decisions among consumers of "X" beauty products on Tiktok. Through this research, it is hoped that the "X" brand, which is a cosmetic brand that has been halal certified, will be able to increase purchasing decisions for the products offered by increasing consumer confidence, involving halal products that can provide a good image to consumers and the need for knowledge of halal products that provide guarantees. to consumers that the product offered is guaranteed.

Factors influencing Brand Loyalty for Scarlett Whitening products in Jakarta Erika Erika; Rodhiah Rodhiah
International Journal of Management Science and Application Vol. 2 No. 2 (2023): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v2i2.123

This study intends to investigate the effects of three important variables on brand loyalty for Scarlett Whitening products among Jakartan consumers: brand image, brand experience, and brand trust. The study used a quantitative methodology and a survey method to examine data from 100 customers who had at least three purchases of the product. Structural Equation Modeling (SEM) was used to process the data, and the results made it abundantly evident that all three variables greatly affect brand loyalty. The research is helpful for both corporations and academic scholars. For academics, it offers a well-organized overview of the factors influencing brand loyalty, acting as a valuable starting point for further study. Additionally, it implies that future study should think about varying the research factors and increasing the sample size to obtain more diverse results. The findings provide critical consumer behavior insights for businesses, particularly Scarlett Whitening, and emphasize the necessity to concentrate on enhancing brand image, experience, and trust to increase customer loyalty. The study paves the way for future research that will be more thorough and serves as a roadmap for efficient brand management tactics.

Physical Environment and Food Safety on Loyalty through Customer Satisfaction at Fast Food Restaurant “X” in North Jakarta Rodhiah Rodhiah; Lerbin R Aritonang R; Ervina Ervina
International Journal of Management Science and Application Vol. 3 No. 1 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i1.137

The market potential for fast food restaurants in Indonesia is large. Fast food restaurant “X” in North Jakarta which is one of the fast food restaurants in Indonesia has four competitors that becomes a challenge. Therefore, this fast food restaurant can build good relationships with customers, so customer loyalty can be achieved. Customer loyalty can be influenced by physical environment and food safety through customer satisfaction. Furthermore, customer loyalty can be influenced by customer satisfaction. Customer satisfaction can be influenced by physical environment and food safety. Thus, this research aims to test the influence of physical environment and food safety on customer satisfaction; test the influence of customer satisfaction on customer loyalty; and examine the role of customer satisfaction in mediating the influence of physical environment and food safety on customer loyalty. The study population is customers from fast food restaurant “X” in North Jakarta. 140 people as the research respondents were examined. The sampling method used is non-probability with purposive sampling technique. The research instruments used are questionnaires via Google Form. The data analysis technique used is SEM using SmartPLS software. The results are physical environment and food safety have positive influence on customer satisfaction, customer satisfaction has positive influence on customer loyalty, and physical environment and food safety have positive influence on customer loyalty through customer satisfaction. Hence, fast food restaurant “X” in North Jakarta must pay attention to the physical environment and food safety because these can increase customer satisfaction and ultimately maintain customer loyalty.

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