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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian Masyarakat Waradin
Solichoel, Solichoel
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences Other

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Creative Economy Event Model in Improving the Economy in the Village Tutik, Tutik; Mistriani, Nina; Solichoel, Solichoel
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7176

Abstract

This study aims to find out how to increase people's income by utilizing the wealth of the village's creative economy, especially through cultural events. The purpose of tourism development research can be carried out through improving the creative economy of the community in cultural events with collaboration through human resources, relief, community products, as well as promotion through various media and planned in the event calendar. This research was conducted in Branjang Village, Semarang Regency, Central Java Province. This research is important to determine the potential of the creative economy which is the strength of Branjang Village to support tourism development. With cultural events, it indirectly has an impact on the surrounding community to create and promote creative products that can be marketed during the event. Cultural events are held indirectly to become an interesting promotional medium, because in addition to displaying various existing cultural uniqueness, it also displays various arts, culinary, crafts, natural wealth, interesting spots in the village and of course creative economy products. So that with an attractive packaging, it will give an impression to potential visitors. Cultural Event activities can improve the community's economy and the more pariwiata events are carried out, the more interest in visiting again increases, especially tourists so that they want to come back and visit the village. The visit will certainly provide enthusiasm for the community to continue to provide natural wealth and the various creative economies they have, so that the surrounding community will also benefit from the development of tourism. This research was conducted using qualitative methods using various sources including regional tourism offices, village officials, village managers, tourism managers, business actors, local communities and tourists. The output targeted in this study is published in 3 accredited journal articles in the Scientific Journal of Management and Business.
PERAN PERGURUAN TINGGI DALAM PENGEMASAN PAKET WISATA LOKAL SEBAGAI DESTINASI UNGGULAN KOTA SEMARANG Suwarti, Suwarti; Solichoel, Solichoel; Octafian, Ray
Jurnal Pengabdian Masyarakat Waradin Vol. 3 No. 1 (2023): Januari : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v2i1.254

Abstract

Pengembangan Pariwisata merupakan andalan bagi masyarakat dalam mengelola usaha pariwisata yaitu agrobisnis pariwisata. Desa wisata wonolopo Kecamatan Gunungpati Kota Semarang, merupakan Desa Wisata rintisan dan sudah berkembang yang sangat berpotensi dan memiliki hasil bumi yang tidak dimiliki seperti daerah lain dan mempunyai keunikan tersendiri baik masyarakatnya maupun destinasinya. Dalam pengabdian masyarakat dilaksanakan dengan model atau konsep On Site dan Off site menggunakan modul pelatihan dan Workshop dalam penyusunan agenda kegiatan. Pengabadian pada masyarakat ini merupakan suatu kegiatan yang berbentuk pelatihan dengan melakukan suveilan terhadap pengembangan pembuatan mengemas Paket Wisata dan pemasaran atau promosi secara Digital, dikaswasan desa wisata Wonolopo oleh masyarakat dan sekitarnya. Kegiatan pengabdain masyrakat ini diharapkan dapat berkelanjutan oleh para pelaku wisata, atau pengusaha pariwisata di Daerah Desa Wisata Wonolopo dan sekitarnya, dalam rangka memperluas kegiatan pengabdian kepada masyarakat yang di selenggarakan
Co-Authors Nina Mistriani Ray Octafian Suwarti Suwarti Tutik Tutik