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All Journal SINTECH (Science and Information Technology) Journal Da'watuna: Journal of Communication and Islamic Broadcasting
Hanum, Nisa
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Religion Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Penerapan Metode Clustering Dalam Segmentasi Pelanggan Perusahaan Logistik Kishendrian, Hanan; Hanum, Nisa; Prianto, Cahyo; Rahayu, Woro Isti
SINTECH (Science and Information Technology) Journal Vol. 6 No. 3 (2023): SINTECH Journal Edition December 2023
Publisher : Prahasta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/sintechjournal.v6i3.1432

Abstract

Marketing is important in business to compete and maintain market share. The development of technology brings major changes in the industry. In addition to product development as well as required services, and customer segmentation becomes a factor to consider in marketing strategies. Clustering, such as the K-Means method, is used in customer segmentation to divide data into groups based on similarities. This technique helps in useful pattern recognition and customer segmentation. By applying Clustering techniques in Data mining, companies can understand customer behavior, recognize similar customer groups, and plan marketing strategies accordingly. The results showed that the best cluster was generated with a k value of 4, and the data was normalized using the Min-Max Normalization method. Grouping customers in the form of clusters can enable the identification of consumer profiles to guide companies in decision making.
Dakwah Kontemporer: Pengertian, Sejarah, Metode dan Media untuk Pengembangan Dakwah Kontemporer Efendi, Erwan; Suseno, Heri; Hanum, Nisa
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.482

Abstract

The existence of contemporary da'wah at this time needs to be brought closer to science, especially when facing current conflicts in society. Islam is a religion of rahmatan lil 'alamin, of course it must be able to provide donations and solutions in the development and change of modern society. So far, Islamic civilization has stagnated and even Islam has moved away from the hustle and bustle of the world of science. if we look back, Islam has actually been a pioneer of scientific findings that have been developed by Western civilization. Even though science and world civilization today, the focus is on Western civilization and it seems as if Islamic civilization will stagnate without significant progress for the benefit of the people. on the development model of mass communication media which indeed allows da'wah today to be conveyed simply, quickly and evenly
Co-Authors Erwan Efendi Kishendrian, Hanan Prianto, Cahyo Rahayu, Woro Isti Suseno, Heri