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All Journal SINTECH (Science and Information Technology) Journal Da'watuna: Journal of Communication and Islamic Broadcasting Indonesian Journal of Linguistics
Hanum, Nisa
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Religion Humanities Computer Science & IT Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Penerapan Metode Clustering Dalam Segmentasi Pelanggan Perusahaan Logistik Kishendrian, Hanan; Hanum, Nisa; Prianto, Cahyo; Rahayu, Woro Isti
SINTECH (Science and Information Technology) Journal Vol. 6 No. 3 (2023): SINTECH Journal Edition December 2023
Publisher : Prahasta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/sintechjournal.v6i3.1432

Abstract

Marketing is important in business to compete and maintain market share. The development of technology brings major changes in the industry. In addition to product development as well as required services, and customer segmentation becomes a factor to consider in marketing strategies. Clustering, such as the K-Means method, is used in customer segmentation to divide data into groups based on similarities. This technique helps in useful pattern recognition and customer segmentation. By applying Clustering techniques in Data mining, companies can understand customer behavior, recognize similar customer groups, and plan marketing strategies accordingly. The results showed that the best cluster was generated with a k value of 4, and the data was normalized using the Min-Max Normalization method. Grouping customers in the form of clusters can enable the identification of consumer profiles to guide companies in decision making.
Dakwah Kontemporer: Pengertian, Sejarah, Metode dan Media untuk Pengembangan Dakwah Kontemporer Efendi, Erwan; Suseno, Heri; Hanum, Nisa
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 1 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i1.482

Abstract

The existence of contemporary da'wah at this time needs to be brought closer to science, especially when facing current conflicts in society. Islam is a religion of rahmatan lil 'alamin, of course it must be able to provide donations and solutions in the development and change of modern society. So far, Islamic civilization has stagnated and even Islam has moved away from the hustle and bustle of the world of science. if we look back, Islam has actually been a pioneer of scientific findings that have been developed by Western civilization. Even though science and world civilization today, the focus is on Western civilization and it seems as if Islamic civilization will stagnate without significant progress for the benefit of the people. on the development model of mass communication media which indeed allows da'wah today to be conveyed simply, quickly and evenly
PERKEMBANGAN FUNGSI DARIPADA DALAM SURAT KABAR ABAD KE-19 HINGGA ABAD KE-21 Hanum, Nisa
Indonesian Journal of Linguistics Vol. 1 No. 2 (2024): Indonesian Journal of Linguistics
Publisher : Universitas Pembangunan Nasional “Veteran” Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ijl.v1i2.14

Abstract

This study discusses the development of the function of daripada in Malay-Indonesian newspapers from the 19th to 21st centuries. This study aims to trace and outline functions of daripada used in the newspapers. This diachronic research uses data corpus from the newspaper Bintang Timor (19th century) and Kompas (20th and 21st centuries). The newspapers are taken from the roll film archived in the National Library of the Republic of Indonesia and e-paper on the official website of Kompas.id. The process of analysis and calculation of the functions was completed using Ant. Conc. Furthermore, the results are displayed descriptively in tables and diagrams. Based on the results of this study, there are eight functions of daripada. These functions are daripada as comparative markers, source markers, topic markers, causative markers, inceptive-time markers, possessive markers, exceptive markers, and negative markers. In the 19th century, eight of these functions emerged in varying frequencies. In the 20th century, there were only four functions that arose and survived, those were daripada as comparative markers, possessive markers, source markers, and topic markers. In the 21st century, there is only one function that arises and survives, that is daripada as a comparative marker. In general, from the 19th to 21st centuries, daripada was experiencing a narrowing of the meaning and function.
Co-Authors Erwan Efendi Kishendrian, Hanan Prianto, Cahyo Rahayu, Woro Isti Suseno, Heri