Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Surakarta Management Journal
Siregar, Johan Samuel
Mahasiswa Fakultas Ekonomi, Universitas Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH BRAND IMAGE, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK DI DANAR HADI SURAKARTA Siregar, Johan Samuel; Widiastuti, Erni
Surakarta Management Journal VOLUME 1 NO. 1 JUNI 2019
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (265.249 KB) | DOI: 10.52429/smj.v1i1.327

Abstract

In this study the authors have a goal to determine the effect of brand image, product quality, and price to the purchase decision of batik products in Batik Danar Hadi Surakarta either partially or simultaneously. Hypothesis in this research are: Suspected brand image, product quality, and price have a significant effect to purchasing decision of batik product in Batik Danar Hadi Surakarta either partially or simultaneously. Data needed in this research is primary data obtained by questionnaire method from sample counted 100 responden. Data analysis used in this research is multiple linear regression test, t test, F test and coefficient of determination test. The results of data analysis in this study can be concluded that the brand image, product quality, and price significantly influence the purchase decision of batik products in Batik Danar Hadi Surakarta either partially or simultaneously.  
Co-Authors Erni Widiastuti