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Komunikasi Massa dalam Manajemen Pariwisata Ni Nyoman Ayu Wilantari; -- Memoriance
Dharma Duta Vol 16 No 1 (2018): Jurnal Dharma Duta
Publisher : Fakultas Dharma Duta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/dd.v16i1.139

Abstract

Komunikasi massa adalah komunikasi melalui media massa. Media massa dalam cakupan pengertian komunikasi massa itu adalah surat kabar, majalah, radio, televisi, atau film. Media massa sebagai sarana komunikasi massa yang banyak dipergunakan di jaman modern ini adalah internet. Komunikasi massa di era digital saat ini berperan penting di dalam pelaksanaan manajemen pariwisata. Pemasaran produk- produk pariwisata melalui melalui unsur promosi-promosi di media massa mampu menigkatkan kedatangan wisatawan ke daerah pariwisata tersebut, selain unsur harga, tempat, dan produk pariwisata itu sendiri. Adapun untuk kesusksesan pemasaran pariwisata itu harus ada gabungan dari semua unsur – unsur tersebut yag sering disebut sebagai bauran pemasaran atau marketing mix.
ILMU KOMUNIKASI DI DALAM PENDIDIKAN AGAMA HINDU Ni Nyoman Ayu Wilantari
Dharma Duta Vol 15 No 1 (2017): Jurnal Dharma Duta
Publisher : Fakultas Dharma Duta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/dd.v15i1.286

Abstract

Sejak manusia dilahirkan, mereka dikaruniai oleh keterampilan komunikasi. Keterampilan ini kemudian berkembang lebih jauh setiap saat, sehingga pesan dapat dipahami oleh penerima. Dengan proses komunikasi, harus ada pesan dari pemberi sebagai komunikator yang dikenal dan penerima sebagai komunikan yang dikenal. Pendidikan Hindu dengan menggunakan ilmu komunikasi, bisa dilakukan oleh siapa saja dan di mana saja.
Komunikasi Massa Dalam Pariwisata Religi Hindu Ni Nyoman Ayu Wilantari
Satya Widya: Jurnal Studi Agama Vol 1 No 2 (2018): Satya Widya: Jurnal Studi Agama
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat Institut Agama Hindu Negeri Tampung Penyang Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/swjsa.v1i2.42

Abstract

Komunikasi adalah sebuah proses penyampaian informasi dari pemberi berita atau komunikator yang sarat akan lambang-lambang agar si penerima pesan atau komunikan bisa memahami maksud dan tujuan dari berita yang disampaikan tersebut. Berbagai era sudah di lalui manusia untuk melakukan komunikasi di dunia ini. Salah satu jenis komunikasi adalah komunikasi massa, artinya komunikasi yang menggunakan media massa dan bisa juga diartikan komunikasi yang dilakukan dengan orang banyak. Komunikasi massa dalam Pariwisata Indonesia di era globalisasi berperan penting karena dengan adanya media massa maka pengembangan sektor pariwisata di Indonesia yang terdapat banyak hotel, restoran maupun sarana transportasi sebagai penunjang berjalannya roda perekonomian di sektor pariwisata dan bisa diakses dengan mudah. Dalam Wisata Religi, khususnya wisata religi Hindu maka produk-produk yang dapat ditawarkan antara lain produk perjalanan menuju Pura Besakih, Pura Uluwatu, Pura Batur di Bali bagi umat Hindu yang berada di luar Pulau Bali. Produk wisata religi keluar negri yang dapat di tawarkan berupa perjalanan ke India, mengunjungi Sungai Gangga dan lain sebagainya.
Teknologi Komunikasi Sebagai Media Interaksi Sosial Pelaksanaan Basarah Di Desa Timpah Kabupaten Kapuas Ni Putu Eka Merliana; Ni Nyoman Ayu Wilantari; Ni Nyoman Rahmawati; Wayan Sutarwan
Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi Vol 5, No 2 (2021)
Publisher : Sekolah Tinggi Agama Hindu Negeri Mpu Kuturan Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55115/duta.v5i2.1696

Abstract

Social interaction can be done by communicating to exchange information. The development of the era makes changes in behavior and actions in utilizing a technology in terms of communication, one of which is in terms of religious activities. Religious interaction that is often used by Kaharingan Hindus is the implementation of Basarah worship activities which are usually carried out every Friday or Thursday night. However, with the development of the era, many Kaharingan Hindus convert themselves to other religions. This is inversely proportional to the area in Timpah Village, Kapuas Regency where the number of Kaharingan Hindus who are there is still a lot, especially the people there have used communication technology to carry out social interactions in religion. This is what makes the attraction of researchers wanting to do research on the use of communication technology as a medium for social interaction in the implementation of Basarah in Timah Village, Kapuas Regency. This study aims to determine the methods or strategies carried out by religious leaders and administrators of the Kaharingan Hindu Religious Resort Council in utilizing communication technology for the implementation of Basarah worship activities. The method used in this research is descriptive qualitative method by describing the results of interviews obtained in the field. The results of this study found that the role of religious leaders and administrators of the Kaharingan Hindu Religious Resort Council was very important in providing guidance and strengthening religious values, especially in Basarah worship activities. Overwrite so that people will get the information they want.Keywords: Basarah Worship, Social Interaction, Communication Technology
The Pentahelix Role in Tourism Destination Management Sebangau National Park Palangka Raya City Wilantari, Ni Nyoman Ayu; Lanya, Indayati; Suardana, I Wayan; Adikampana, I Made
International Journal of Multidisciplinary Sciences Vol. 2 No. 3 (2024)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ijms.v2i3.3233

Abstract

The existence of Sebangau National Park in Central Kalimantan is a government effort to save and protect ecosystems that have started to deteriorate in the Sebagau area due to logging, poaching, and forest burning for land clearing conducted illegally by the community. In addition to these problems, the existence of Sebangau National Park is also to minimize the impact caused by global warming in the form of high air temperatures, which can trigger forest and peatland fires which occur almost every year in Palangka Raya City. Forest fires can damage ecosystems, releasing carbon and greenhouse gases into the atmosphere so that they can pollute water, soil and air. In addition, the smoke produced can also interfere with public health. The involvement of Pentahelix actors in the management of the Sebangau National Park tourism destination in Palangka Raya City is to make tourism at this destination sustainable. This research is designed as qualitative research supported by quantitative data, often referred to as a mixed method. Data collection was conducted through observation, semi-structured interviews, document studies, and questionnaires. The analysis method used in this study is Interpretative Structural Modeling (ISM) to map the role of Pentahelix with three elements consisting of: actor elements, need elements, and constraint elements. The ISM analysis results identified the main actors in the management of the Sebangau National Park tourism destination in Palangka Raya City as the Sebangau National Park Office in Palangka Raya City (government) and the Getek Maju Mandiri Group (community). The primary need in management is the Pentahelix collaboration and sustainable ecotourism. The main constraints in management are the incomplete availability of facilities and infrastructure and the lack of coordination between the government, private sector, and community.
REPRESENTASI BUDAYA DAYAK DAN KOMUNIKASI PARIWISATA MELALUI TIKTOK: ANALISIS SEMIOTIKA VISUAL TERHADAP VIDEO BUDAYA KALIMANTAN TENGAH Wilantari, Ni Nyoman Ayu
Dharma Duta Vol 23 No 01 (2025): Dharma Duta : Jurnal Penerangan Agama Hindu
Publisher : Fakultas Dharma Duta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/dd.v24i01.1501

Abstract

Abstract This study explores how the culture of the Dayak people of Central Kalimantan is represented in TikTok videos produced by local creators, and how this platform functions as a medium for culture-based tourism communication. The study employs a descriptive qualitative approach and visual semiotics analysis, examining five TikTok videos that feature cultural symbols such as longhouses, traditional clothing, traditional dances, and sape music. The analysis reveals that the visual representations in these videos reflect a dynamic, participatory, and community-based construction of cultural identity. TikTok, as a visually-driven platform with popularity algorithms, enables local culture to be presented in an aesthetic, emotional, and contextual manner, reaching a broad audience across regions and generations. Presentation styles ranging from cinematic, documentary, to contemplative provide diverse narrative dimensions to cultural symbols, enriching the audience's experience. Tourism communication theory (Kotler et al., 2010) emphasizes the importance of destination branding and communication of attributes, both tangible and intangible. TikTok has proven to be an effective medium in shaping audience perceptions of local culture and tourism potential. Based on Stuart Hall's representation theory and Nicholas Mirzoeff and Malcolm Barnard's visual culture theory, this study shows that social media not only facilitates the dissemination of culture but also serves as an active space for the formation of meaning, identity, and the image of tourist destinations. TikTok can be positioned as a strategic tool in tourism communication based on local wisdom, with its visual strength and user participation as key elements in supporting cultural preservation and enhancing the sustainable appeal of destinations.
Strategi Komunikasi Pariwisata dalam Pengelolaan Ekowisata Bahari di Taman Nasional Bunaken Laluas, Efraim; Wilantari, Ni Nyoman Ayu; Selti, Selti
Dharma Duta Vol 23 No 02 (2025): Dharma Duta : Jurnal Penerangan Agama Hindu
Publisher : Fakultas Dharma Duta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/dd.v23i02.1788

Abstract

Bunaken National Park is one of Indonesia's leading marine tourism destinations, which has high biodiversity but also faces pressure from tourism activities. This study aims to analyze tourism communication strategies in the management of marine ecotourism in Bunaken using a literature review method. The results of the study show that tourism communication plays a strategic role in supporting the sustainability of destinations through five main dimensions, namely: (1) promotional and marketing communication to build Bunaken's image as a sustainable destination, (2) interpretive communication in conveying ecological education to tourists, (3) cross-cultural communication to improve the intercultural competence of tourism stakeholders, (4) participatory communication that places local communities as the main actors in management, and (5) environmental communication and issue management to maintain the image of the destination from ecosystem damage and negative publicity. This study confirms that the success of Bunaken's management is not only determined by ecological conservation and infrastructure development, but also by the effectiveness of a holistic, integrative, and sustainable tourism communication strategy.
Pelestarian Ekowisata dalam perspektif Hindu di masa Pandemi Covid 19 Ni Nyoman Ayu Wilantari
Tampung Penyang Vol 18 No 02 (2020): Tampung Penyang
Publisher : Institut Agama Hindu Negeri Tampung Penyang Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/tampung-penyang.v18i02.614

Abstract

Abstrak
City Branding Festival Budaya Isen Mulang Sebagai Komunikasi Pariwisata Ni Nyoman Ayu Wilantari; Helena Jovaka Puja Ananda
Tampung Penyang Vol 21 No 1 (2023): Tampung Penyang
Publisher : Institut Agama Hindu Negeri Tampung Penyang Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/tampung-penyang.v21i1.1025

Abstract

Cultural festivals are actually one of the cultural preservation activities that are communicated to the wider community through various media. Festivals are an important means of communication to build, empower and recognize a cultural identity. Therefore, as a means of communication, it is appropriate for a festival event to be planned through a communication strategic planning process so that it can run effectively. The Isen Mulang Cultural Festival (FBIM), is included in the type of Festival High profile general celebration of the arts, because it is an event that has been arranged in a clear agenda, which is held every year in May to celebrate the Anniversary of the Central Kalimantan Provision. City branding is a city marketing strategy with the aim of strengthening relationships and building a good image of the city with visitors. Tourism communication is a human activity in conveying information about travel to an area or tourist object that will be visited by tourists while enjoying the journey from one tourist attraction to another, so that tourists are interested and arrive at an action to visit.
Nilai Kearifan Lokal Batang Haring dalam Pariwisata dan Budaya Kalimantan Tengah Ni Nyoman Ayu Wilantari; Made Safitri
Tampung Penyang Vol 22 No 2 (2024): Tampung Penyang
Publisher : Institut Agama Hindu Negeri Tampung Penyang Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33363/tampung-penyang.v22i2.1372

Abstract

Indonesia's rich natural and cultural resources make tourism a strategic sector for the economy. However, challenges in environmental preservation and local culture need to be faced. The potential of Batang Haring values as local wisdom of Dayak people in Central Kalimantan can be used as a foundation for sustainable tourism development. This research uses the literature method to explore the philosophy of Batang Haring, which includes harmonizing the relationship between humans, God, and nature. These values are expected to be integrated in tourism practices, thus not only attracting tourists but also maintaining cultural and environmental sustainability. The results show that by applying the values of Batang Haring, Central Kalimantan tourism can develop sustainably, provide economic benefits, and preserve local cultural identity.