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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Pengabdian Masyarakat Multidisiplin
Permadi, Komang Satya
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Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Cultural Heritage Tour Package Planning For Salt Education In Kusamba, Dawan District, Klungkung Regency Selamet, I Wayan Agus; Satia Negara, I Made Weda; Elisa Yonce, Atabuy Frit; Permadi, Komang Satya; Sudana, I Made
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.334

Abstract

This study aims is cultural heritage tour package planning for salt education in Kusamba, Dawan District, Klungkung Regency. The salt-making traditionan important form of intangible cultural heritage is experiencing decline due to low economic returns and shifting livelihood preferences among local residents. Recognizing its cultural value and tourism potential, this study aims to design an educational tourism package that can support cultural preservation and local empowerment. A qualitative research approach with a phenomenological and content analysis design was employed. Data were collected through field observations, in-depth interviews, and documentation involving salt farmers, community leaders, and tourism stakeholders. Data analysis followed the Miles and Huberman interactive model and was strengthened through triangulation and member checking. The findings reveal that Kusamba’s traditional salt production process provides strong experiential and educational value. Based on these findings, a one-day itinerary titled Cultural Heritage Salt Education Tour Kusamba was formulated. Marketing strategies are carried out through offline collaboration with travel agencies and brochure distribution, as well as online promotion via websites, social media, and online travel agents. TripAdvisor reviews indicate high appreciation for the authenticity and educational aspects of the experience. This research contributes a structured model for transforming declining traditional livelihoods into sustainable heritage-based educational tourism. The novelty lies in positioning salt education tourism as a replicable approach for community-based cultural revitalization in rural Indonesia.
Penguatan Kapasitas SDM Pariwisata Melalui Pembelajaran Bahasa Inggris dan Simulasi Tour Guiding di Jatiluwih Permadi, Komang Satya; Selamet, I Wayan Agus; Yonce, Atabuy Frit Elisa; Paristha, Ni Putu Tiya; Jompong, Edifirmus
JUPAMU: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 3: Mei 2026 (Dalam Proses)
Publisher : Ihsan Cahaya Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66031/jupamu.v1i3.289

Abstract

Daya Tarik Wisata (DTW) Jatiluwih di Kabupaten Tabanan, Bali, menghadapi tantangan serius berupa penurunan kunjungan wisatawan dan ketimpangan distribusi manfaat ekonomi akibat keterbatasan kapasitas sumber daya manusia lokal, terutama dalam penguasaan Bahasa Inggris dan keterampilan tour guiding. Pengabdian kepada Masyarakat ini bertujuan memperkuat kapasitas SDM pariwisata melalui pelatihan Bahasa Inggris fungsional dan simulasi tour guiding yang kontekstual berbasis nilai budaya subak. Kegiatan dilaksanakan selama satu hari di Jatiluwih Ecofarm dengan melibatkan 20 peserta dari pemuda desa, pelaku UMKM, dan calon pemandu wisata. Metode yang digunakan bersifat partisipatif, menggabungkan penyuluhan, latihan komunikasi interaktif, dan praktik lapangan langsung di area sawah terasering. Hasil menunjukkan peningkatan signifikan dalam kepercayaan diri, kompetensi linguistik, dan pemahaman budaya lokal. Evaluasi kuesioner menunjukkan 85–95% peserta sangat setuju bahwa kegiatan relevan, bermanfaat, dan layak dilanjutkan. Berdasarkan hasil yang didapatkan, maka dapat disimpulkan bahwa pemberdayaan berbasis keterampilan efektif meningkatkan keterlibatan masyarakat dalam pengelolaan pariwisata berkelanjutan dan adil di Jatiluwih.
Co-Authors Elisa Yonce, Atabuy Frit I Made Sudana Jompong, Edifirmus Paristha, Ni Putu Tiya Satia Negara, I Made Weda Selamet, I Wayan Agus Yonce, Atabuy Frit Elisa