Diana Achmad
Secretarial Training Program, Faculty of Economics, Syiah Kuala University, Banda Aceh

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Journal : Studies in English Language and Education

Cross-cultural communication challenges among pedicab drivers and vendors with foreign tourists in Aceh, Indonesia Fajrina, Dian; Wardana, Andri; Achmad, Diana; Adnin, Laily Nurul
Studies in English Language and Education Vol 11, No 3 (2024)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v11i3.37180

Abstract

In the context of globalization, English plays a pivotal role, particularly in the tourism industry, where daily interactions with foreign visitors are common. This study investigates the motivations, challenges, and efforts of pedicab drivers and vendors when communicating with foreign tourists at the Tsunami Museum and Ulee Lheue Port in Banda Aceh, Indonesia. Utilizing a qualitative descriptive approach, data were gathered through interviews with eight respondents: four pedicab drivers and four vendors. This studys findings reveal that pedicab drivers and vendors have a complex use of English, reflecting their motivations, challenges, and efforts to improve their language skills. The respondents expressed a strong desire to engage with foreign tourists, promote their products, and conduct tours, often motivated by positive interactions. However, they faced significant challenges, such as word recall, understanding foreign accents, and unfamiliar vocabulary, often relying on basic English or Indonesian for communication. To address these issues, they are making efforts to enhance their English proficiency through interactions with tourists and peers, demonstrating a commitment to improving communication and better serving their customers. The study emphasizes the need for improved language support in the tourism sector and offers valuable insights for educators. It accentuates the importance of increasing students awareness of Englishs practical relevance, especially for those pursuing careers in tourism and other globalized fields.
Kupi Gayo: Deixis in Ervan Ceh Kuls song lyrics Inayah, Nurul; Achmad, Diana; Irnanda, Septhia; At'thahirah, At'thahirah
Studies in English Language and Education Vol 10, No 3 (2023)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v10i3.31059

Abstract

Deixis, the linguistic phenomenon of words pointing to specific entities in discourse or situational context, has been explored in various forms of expressive arts. One interesting example of deixis in expressive arts is the use of deixis in song lyrics. In this present study, Gayonese local songs from Aceh, Indonesia, in the Kupi Gayo album by Ervan Ceh Kul, are studied by examining the deictic terms he used to construct the cultural context of ten songs. For this goal, the descriptive qualitative method was used to analyze the songs deixis using the framework of Grundy (2000). The results revealed that the songwriter used more first and second personal deictic terms, suggesting that he tried to add a layer of emotional connection between the artist and the listeners, allowing for a more immersive and relatable musical experience. Nevertheless, he used place and temporal deixis less frequently, indicating that he tried to create rich and immersive experiences for the listeners. The results showed that using deictic terms in the vernacular language facilitates effective communication and understanding within a specific community or culture. By understanding the function and purpose of deixis in the vernacular language, researchers and linguists can gain insights into how individuals in a society navigate their social interactions.