Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat
Muchia Desda, Mia
Unknown Affiliation
Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Veterinary

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGEMBANGAN USAHA PASAMAN PIZZA MELALUI ANALISIS SWOT Yuliza, Mai; Muchia Desda, Mia
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 1 (2021): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.309 KB) | DOI: 10.55047/prima.v1i1.45

Abstract

One of the growing businesses in West Pasaman is the Pizza business "Pasaman Pizza" where this business starts from the ambition to open a business with great profits, acceptable to the surrounding community and can develop to include outside West Pasaman. For this reason, "Pasaman Pizza" as a business in the culinary field that provides pizza variants in accordance with consumer interests. The purpose of this study is to use a SWOT analysis to determine the development of the Pasaman Pizza business. The data was analyzed using a qualitative descriptive method called SWOT analysis. According to the findings, Pasaman Pizza should improve its social media marketing efforts, open new branches to expand its business, and continue to prioritize taste, good customer service, and innovative marketing. Given Pasaman Pizza's strengths and opportunities, it's possible that, despite its flaws and threats, Pasaman Pizza will be an excellent business prospect to run and develop.
PENGEMBANGAN DISTRIBUSI PEMASARAN IKAN KERING DI KECAMATAN SASAK Muchia Desda, Mia; Yuliza, Mai
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 1 No. 2 (2022): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1247.693 KB) | DOI: 10.55047/prima.v1i2.47

Abstract

This study aims to socialize simple bookkeeping for SMEs salted fish fisheries in Kampung Padang Nagari Air Bangis. The method used in implementing this Student Creativity Program (PKM) activity is through two methods, namely socializing the role of simple bookkeeping for the development of SMEs and providing an example in calculating production costs in a dried fish business as well as examples of calculating production costs incurred during one production process. Based on the results of interviews conducted with the jorong head of Padang Air Bangis Village, there are 320 families where 90% of the main livelihoods of their residents are engaged in fisheries which are divided into several businesses, namely as bagan fish (fishing gear) owners, fishermen, fish traders, fish dryer and owners of salted fish business. Meanwhile, 10% are engaged on odd jobs, namely as rope rollers. Limited capital for business development becomes an obstacle when they are required to seek alternative financing from capital institutions or banks that impose administrative requirements. It demonstrates an increase in knowledge and understanding of the benefits of simple bookkeeping and other types of financial reports as a result of service activities in the form of socialization.
Co-Authors Yuliza, Mai