Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Maulana, Nugraha
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI OLEH BRAND TRUST PADA BUKALAPAK Maulana, Nugraha; Saftari, Iin Juliana; Batu, Reminta Lumban

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v5i3.1668

Abstract

Elektronic word-of-mouth (E-WoM), ialah pernyataan yang berpotensial serta prkatis dikonumikasikan sama pelanggan yang menggunkan barang atau layanan. Brand trust ialah kemauan klien untuk pada merek yang Anda temui karena harapannya terhadap merek akan mengarah pada hasil yang lebih baik. Keputusan pembelian merupakan perilaku konsumen dalam mengambil keputusan untuk membeli setelah mempertimbangkan pemilihan dari berbagai aspek seperti: pemilihan produk, merek, kondisi, dan jumlah barang yang dikehendaki. Tujuan diadakan penelitian ini untuk pengetahuan sebarapa besar pengaruh Electronic Word of Mouth (E-WoM) terhadap Brand Trust pada Bukalapak, untuk mengetahui sebarapa besar pengaruh Brand Trust kepada Purchase Decision pada Bukalapak, serta mengetahui besarnya pengaruh Electronic Word of Mouth (E-WoM) terhadap Purchase Decision Dimediasi oleh Brand Trust pada Bukalapak. Sampel penelitian ini menggunakan 110 responden serta menggunatakan tekniik sempel Hair.et.al. Data diolah menggunakan sofware SPSS 21 dan LISREL 9.30 Student. Hasil penelitian ini adanya pengaruh signifikan dan positif pada elektronic word of mouth berpengaruh terhadap brand trust. terdapat adanya pengaruh signifikan dan positif pada brand trust terhadap keputusan pembelian. Adanya pengaruh secara tidak langsung secara signifikan serta positif pada elektronic word of mouth (E-WoM) kepada Keputusan pembelian dimediasi oleh brand trust.
PENGARUH BRAND PERSONALITY TERHADAP PURCHASE DECISION SMARTPHONE DIMEDIASI BRAND TRUST Halim, Sherliana; Maulana, Nugraha; Hidayanti, Ayuk; Batu, Reminta Lumban
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 12 No. 1: April 2022
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v12i1.5349

Abstract

Smartphones have now become something that cannot be separated in daily activities for the lives of many people around the world. With the development of this technology, the smartphone industry continues to grow and experience intense competition. Companies must build and manage brands through Brand Personality because brands are one of the intangible assets for companies that have an important role as the basis of the company's competitive advantage. Consumer confidence in a product will increase when the company has a strong brand personality. The existence of consumer confidence will increase consumer purchasing decisions for a product. The purpose of this study was to determine how much influence brand personality has on Samsung smartphone purchasing decisions mediated by the brand trust variable. The sample in this study amounted to 110 respondents from Samsung smartphone users. The method used in this research is descriptive and verification methods. This study uses a simple random sampling technique using the formula Hair et al. This study uses two types of data, namely primary data and secondary data. Data processing uses path analysis with Statistics software Version 21 and LISREL 9.30 for students. The results of this study prove that there is a positive and significant influence of brand personality on Samsung smartphone purchasing decisions mediated by brand trust.
Co-Authors Batu, Reminta Lumban Halim, Sherliana Hidayanti, Ayuk Saftari, Iin Juliana