Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Andriani, Ellyta Liska
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF HEDONIC SHOPPING VALUE, WEB INFORMATIVNESS, WEB ENTERTAINMENT ON E-LOYALTY WITH E-SATISFACTION AS A MEDIATION ON TOKOPEDIA Nyoman Udayana, Ida Bagus; Ningrum, Nonik Kusuma; Andriani, Ellyta Liska
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.2202

Abstract

This research was conducted with in order to identify and analyze the factors that influence loyalty Tokopedia users of online shopping services. With several related variables in this research are hedonic shopping value, web informativeness, web entertainmnet, e-satisfaction, and e-loyalty as dependent variables. The population of this research is tokopedia users, with a sample of 100 tokopedia users. Data collection was done by using a questionnaire method. The test result in this study are that hedonic shopping value has positive effect on e-satisfation, wen informativeness and web entertainmnet have a positive effect on e-satisfaction, and E-Satisfaction has positive effect on E-Loyalty. Which Means that hypothesis testing is accepted. Keyword : Hedonic Shopping Value; Web Informativeness; Web Entertainmnet; E-Satisfaction; E-Loyalty
Co-Authors Ida Bagus Nyoman Udayana Nonik Kusuma Ningrum