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All Journal Jurnal Pengabdian Masyarakat AbdiMas Records Management System Journal
Nurlinda, R.A.
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Economics, Econometrics & Finance Education

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PENGEMBANGAN MODEL PELATIHAN STRATEGI PEMASARAN ONLINE PADA KELOMPOK USAHA BERSAMA DINAS SOSIAL PROVINSI DKI JAKARTA Amalia, Lia; Rojuaniah, Rojuaniah; Nurlinda, R.A.; Hikmawati, Elok; Elistia, Elistia
Jurnal Pengabdian Masyarakat AbdiMas Vol 7, No 04 (2021): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v7i04.4509

Abstract

Tujuan dalam penelitian ini salah satunya adalah untuk permasalahan yang ditemukan dan solusi yang ditawarkan. Kondisi pandemic Covid-19 berdampak pada turun drastisnya usaha kecil karena penjualan secara offline tidak bisa dilakukan, maka pemasaran online merupakan salah satu strategi penjualan yang tepat dalam situasi ini sebagai solusi yang diberikan oleh para dosen dalam permasalahan ini. Populasi dan sampel dalam pelatihan pemasaran online ini adalah 45 (empat puluh lima) orang pelaku usaha mikro diharapkan mampu me-recovery penjualan pada kondisi sulit ini. Metode pengambilan  sampel yang diambil didasarkan atas  sampel jenuh  hal ini disebabkan adanya alasan-alasan yang menjadi dasar dalam penentuan sampel sesuai dengan tujuan yang akan dicapai dalam penelitian melalui variable independent motivasi kewirausahaan, desain kemasan produk dan laporan keuangan,  variable dependen strategi pemasaran online. Analisis metode penelitian dengan menggunakan regresi linear berganda. Luaran penelitian luaran berupa jasa, model, sistem, produk/barang, paten, dan luaran lainnya yaitu, peningkatan pemahaman strategi pemasaran online, mampu bertahan usaha dalam kondisi pandemi Covid-19. Kata Kunci: Motivasi Kewirausahaan, Strategi Pemasaran Online, Desain Kemasan Produk,Laporan Keuangan
Improving The Performance of SMES Through the Integration of An E-Commerce Adoption Success Model Based on Technological Frames of References and Knowledge Management Nurlinda, R.A.; Bertuah, Eka; WPT, Ari Anggarani
Records Management System Journal Vol. 3 No. 1 (2024): Vol. 3 No. 1 Tahun 2024
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/rmsj.v3i1.185

Abstract

The existence of micro, small, and medium enterprises (MSMEs) in Indonesia is important because their existence makes a big contribution, especially to economic growth, job creation, and poverty alleviation. The increasingly rapid development of information technology has also had an influence on the development of MSMEs in Indonesia, especially in the application of e-commerce to market products and the increased competitiveness of MSMEs with other businesses. This research aims to identify the influence of e-commerce adoption on MSME performance based on technological frames of reference and knowledge management, which are used to evaluate the relationship between variables. The sample in this research is 200 MSMEs that already use e-commerce in the JABODETABEK area. This research uses Structural Equation Modeling Type Partial Least Squares (SEM-PLS). The research results show that Technological Frames of References have a positive effect on E-commerce Adoption, but Knowledge Management has no effect on e-commerce adoption. The results of further research show that Technological Frames of References, Knowledge Management and e-commerce adoption influence the performance of MSMEs. The results of this evaluation can be a guide for MSMEs to improve their performance through e-commerce adoption so that they can build strong relationships with existing customers and attract new customers.Keywords: Technological frames of references, Knowledge management, E-commerce adoption, MSME performance.
Improving The Performance of SMES Through the Integration of An E-Commerce Adoption Success Model Based on Technological Frames of References and Knowledge Management Nurlinda, R.A.; Bertuah, Eka; WPT, Ari Anggarani
Records Management System Journal Vol. 3 No. 1 (2024): Strategic Approaches to E-Commerce Success in SMEs
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/rmsj.v3i1.185

Abstract

The existence of micro, small, and medium enterprises (MSMEs) in Indonesia is important because their existence makes a big contribution, especially to economic growth, job creation, and poverty alleviation. The increasingly rapid development of information technology has also had an influence on the development of MSMEs in Indonesia, especially in the application of e-commerce to market products and the increased competitiveness of MSMEs with other businesses. This research aims to identify the influence of e-commerce adoption on MSME performance based on technological frames of reference and knowledge management, which are used to evaluate the relationship between variables. The sample in this research is 200 MSMEs that already use e-commerce in the JABODETABEK area. This research uses Structural Equation Modeling Type Partial Least Squares (SEM-PLS). The research results show that Technological Frames of References have a positive effect on E-commerce Adoption, but Knowledge Management has no effect on e-commerce adoption. The results of further research show that Technological Frames of References, Knowledge Management and e-commerce adoption influence the performance of MSMEs. The results of this evaluation can be a guide for MSMEs to improve their performance through e-commerce adoption so that they can build strong relationships with existing customers and attract new customers.
Co-Authors Eka Bertuah Elistia, Elistia Hikmawati, Elok LIA AMALIA Rojuaniah Rojuaniah WPT, Ari Anggarani