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All Journal JAZ: Jurnal Akuntansi Unihaz Eduvest - Journal of Universal Studies
Adnyani, Ni Putu Mita
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Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Neuroscience Social Sciences

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FINANCIAL KNOWLEDGE DAN GAYA HIDUP DALAM MENGUKUR FINANCIAL BEHAVIOUR GENERASI Z DARI PERSPEKTIF PENGGUNAAN MOBILE PAYMENT Lestara Permana, Gusi Putu; Adnyani, Ni Putu Mita; Laksmi P, Kadek Wulandari
Jurnal Ilmu Akuntansi Vol 6 No 2 (2023): JAZ:JURNAL AKUNTANSI UNIHAZ
Publisher : Universitas Prof.Hazairin,SH Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/vqwarc17

Abstract

This study aims (1) to determine the effect of financial knowledge on the financial behavior of mobile payment users. (2) to determine the effect of lifestyle on the financial behavior of mobile payment users. This research was conducted on a digital payment system, namely mobile payment. The population in this study is Generation Z who use mobile payment services in Denpasar City and the sample in this study is 80 respondents. The data analysis techniques used in this study are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, Simultaneous Significance Test (F-Test) and Partial Test (T-Test) with the help of SPSS software for windows.  Result of this research shows (1) financial knowledge has a significant positive effect on the use of mobile payments, (2) lifestyle has a significant positive effect on the use of mobile payments
Purchase Intention Among Generation Z: Product Innovation, Green Marketing, Brand Awarness, and Brand Image Adnyani, Ni Putu Mita; Prianthara, Ida Bagus Teddy
Eduvest - Journal of Universal Studies Vol. 4 No. 6 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i6.1155

Abstract

The rapid development of technology in the current era is also utilized in creating environmentally friendly products, amidst the industrial world that is beginning to have social and environmental impacts, which can influence lifestyle and societal behavior, influenced by factors such as economic ability, awareness, and the abundance of goods proportional to the increasing needs of individuals, where appearance is a very important factor to be considered to enhance beauty. With increasingly fierce competition, the Somethinc brand creates quality and environmentally friendly beauty products while still considering the impact on the environment in the future. To address this challenge, this study aims to investigate the factors influencing the purchase intention of Somethinc products. Research data were obtained through an online survey involving 200 respondents. Data analysis was conducted using Structural Equation Model (SEM) with the SmartPLS 4 analysis tool. The results show that Product Innovation does not affect purchase intention, while green marketing and brand awareness influence purchase intention. Brand image mediates the influence of product innovation, green marketing, and brand awareness on purchase intention for Somethinc products among Generation Z in Indonesia.
Co-Authors Gusi Putu Lestara Permana Ida Bagus Teddy Prianthara Laksmi, Kadek Wulandari