Salimiya : Jurnal Studi Ilmu Keagamaan Islam
Vol 3 No 1 (2022): Salimiya

Analisis Persepsi Konsumen Terhadap Penggunaan Jasa Gojek

M. Soleh Mauludin (Unknown)
Dewi Ratnawati (Unknown)
Ninik Arianti (Unknown)
Melina Dwi Pryastara (Unknown)
Vivi Adelia Novitawati (Unknown)

Article Info

Publish Date
27 Mar 2022

Abstract

This study aims to find out and analyze consumer perceptions of using Go-Jek services. Using a qualitative approach, consumer behavior theory, and research objects in Kediri, this study resulted in the conclusion that the perception or process that causes a consumer to use Gojek services depends on the stimuli received by the consumer. Every consumer has different motivations and reasons to use Gojek's services. The biggest stimulus that causes the emergence of consumer perception is that Gojek offers attractive promos, where the percentage of those who choose it is 43%.

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Journal Info
Salimiya : Jurnal Studi Ilmu Keagamaan Islam
Website

Abbrev

salimiya

Publisher

Institut Agama Islam Faqih Asy'ari Kediri

Subject

Religion Economics, Econometrics & Finance Education Social Sciences Other

Description

Salimiya: Jurnal Ilmu Keagamaan Islam is a four annually published journal in March, Juni, September, and December. It covers various issues on the Islamic studies within such number of fields as Islamic education, Islamic thought, Islamic law, political Islam, and Islamic economics from social and ...